Key Insights
The Canadian pharmaceutical market, a significant segment of the broader North American industry, exhibits robust growth potential. With a global CAGR of 4.70%, and considering Canada's advanced healthcare system and aging population, a conservative estimate for the Canadian CAGR would be around 4.0-4.5% for the forecast period (2025-2033). Key drivers include a rising prevalence of chronic diseases like diabetes and cardiovascular ailments, necessitating increased pharmaceutical consumption. Furthermore, ongoing technological advancements in drug development, particularly in areas like biologics and targeted therapies, contribute to market expansion. The increasing demand for innovative treatments and specialty pharmaceuticals fuels premium pricing and strong revenue growth for major players. However, pricing pressures from generic drug penetration and government regulations pose challenges. Segmentation by therapeutic class reveals significant market shares for cardiovascular, alimentary tract, and nervous system medications. The prescription drug segment dominates, although the over-the-counter (OTC) market also displays growth, driven by increased self-medication trends and consumer awareness. Major players, including Novartis, Merck, Eli Lilly, and Pfizer, compete fiercely in this dynamic market, focusing on R&D, strategic acquisitions, and effective marketing to maintain market leadership.
The Canadian market's structure reflects a blend of public and private healthcare funding models, influencing drug pricing and accessibility. The relatively high per capita healthcare expenditure in Canada contributes to strong pharmaceutical sales. However, ongoing efforts to manage healthcare costs may put pressure on drug pricing. Future growth will likely hinge on factors such as the success of new drug launches, government policies regarding drug reimbursement, and the continued prevalence of chronic diseases. The increasing focus on personalized medicine and the rise of biosimilars present both opportunities and challenges. Competitive strategies focused on innovation, cost-effectiveness, and patient access will be crucial for success in this evolving market. Understanding the specific nuances of the Canadian regulatory environment and healthcare system is vital for pharmaceutical companies operating within this market.

Canadian Pharmaceutical Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the Canadian pharmaceutical industry, covering market structure, competitive landscape, trends, opportunities, and future outlook. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period is 2025-2033, and the historical period covers 2019-2024. This report is crucial for stakeholders seeking to understand and navigate this dynamic market. The report incorporates data on key players like Novartis AG, Merck & Co Inc, Eli Lilly and Company, Abbott Laboratories, F Hoffmann-La Roche AG, Apotex Inc, AbbVie Inc, Bristol Myers Squibb Company, Johnson & Johnson, and Pfizer Inc. Market segmentation is analyzed across various ATC/Therapeutic Classes and drug types.
Canadian Pharmaceutical Industry Market Structure & Competitive Landscape
The Canadian pharmaceutical market exhibits a moderately concentrated structure, with a few multinational giants holding significant market share. The Herfindahl-Hirschman Index (HHI) for 2024 is estimated at xx, indicating a moderately competitive landscape. Innovation is a key driver, fueled by continuous R&D investment aimed at developing novel therapeutics and improving existing drug delivery systems. Stringent regulatory oversight by Health Canada significantly impacts market dynamics, influencing drug approvals and pricing strategies. Generic competition is a considerable factor, continuously eroding the market share of branded drugs. The market witnesses significant M&A activity, with a total deal value of approximately xx Million in 2024. End-users primarily comprise hospitals, pharmacies, and individual consumers.
- Concentration Ratio: CR4 (Top 4 companies' market share) estimated at xx% in 2024.
- Innovation Drivers: R&D investments focused on oncology, immunology, and biologics.
- Regulatory Impacts: Health Canada approvals and pricing regulations.
- Product Substitutes: Generic drugs and biosimilars.
- M&A Trends: Consolidation and strategic partnerships to expand market access and portfolio.
Canadian Pharmaceutical Industry Market Trends & Opportunities
The Canadian pharmaceutical market demonstrates robust growth, with an estimated market size of xx Million in 2024. The Compound Annual Growth Rate (CAGR) for the forecast period (2025-2033) is projected at xx%, driven by factors such as an aging population, increasing prevalence of chronic diseases, and rising healthcare expenditure. Technological advancements like personalized medicine and targeted therapies are reshaping market dynamics, while consumer preferences are shifting towards convenient drug delivery methods and greater transparency in pricing. The competitive landscape is intensely dynamic, characterized by continuous product launches and strategic partnerships. Market penetration rates for innovative drugs remain relatively high due to strong demand and government healthcare coverage.

Dominant Markets & Segments in Canadian Pharmaceutical Industry
The Canadian pharmaceutical market is geographically concentrated, with Ontario and Quebec representing the largest segments due to higher population density and healthcare infrastructure. Within the ATC/Therapeutic Classes, Antineoplastic and Immunomodulating Agents and Cardiovascular System drugs show the highest market value due to an aging population and growing prevalence of related diseases. The prescription drug segment dominates the market due to the complexity of many medical conditions and the need for physician oversight. The generic drug segment, however, is experiencing significant growth driven by cost-effectiveness.
- Key Growth Drivers:
- Strong government healthcare infrastructure.
- Favorable regulatory environment promoting generic competition.
- High incidence of chronic diseases.
- Market Dominance: Antineoplastic and Immunomodulating Agents and Cardiovascular System drugs lead in market value. Ontario and Quebec are the leading geographic segments.
Canadian Pharmaceutical Industry Product Analysis
The Canadian pharmaceutical market showcases a diverse product portfolio ranging from innovative biologics and targeted therapies to generic equivalents. Technological advancements are improving drug efficacy, safety, and patient adherence. Product differentiation is becoming increasingly important, with companies emphasizing personalized medicine approaches and enhanced drug delivery systems to secure a competitive edge. The market is witnessing growth in biosimilars, which are more affordable alternatives to biologic drugs.
Key Drivers, Barriers & Challenges in Canadian Pharmaceutical Industry
Key Drivers: Increased prevalence of chronic diseases like cancer and diabetes, an aging population, technological advancements leading to innovative drug development, and government investment in healthcare infrastructure.
Challenges: Stringent Health Canada regulations increase time and costs of drug approvals. Supply chain disruptions can impact drug availability and pricing. Intense competition from both branded and generic manufacturers pressures profit margins. The average cost of bringing a new drug to market is estimated at xx Million.
Growth Drivers in the Canadian Pharmaceutical Industry Market
The Canadian pharmaceutical market is propelled by an aging population necessitating increased medication usage, rising prevalence of chronic diseases, and investments in R&D resulting in innovative therapies. Government initiatives to improve healthcare access and regulatory reforms also contribute to market growth.
Challenges Impacting Canadian Pharmaceutical Industry Growth
Significant challenges include stringent Health Canada regulations delaying drug approvals, supply chain vulnerabilities leading to potential shortages, and price controls that limit profitability. Patent expirations lead to increased generic competition, further impacting margins.
Key Players Shaping the Canadian Pharmaceutical Industry Market
- Novartis AG
- Merck & Co Inc
- Eli Lilly and Company
- Abbott Laboratories
- F Hoffmann-La Roche AG
- Apotex Inc
- AbbVie Inc
- Bristol Myers Squibb Company
- Johnson & Johnson
- Pfizer Inc
Significant Canadian Pharmaceutical Industry Industry Milestones
- October 2023: Panacea Biotec launched Paclitaxel protein-bound particles for injectable suspension (albumin-bound), indicated for treating metastatic breast cancer, non-small cell lung cancer, and adenocarcinoma of the pancreas, via Apotex Inc. This launch expands treatment options for these cancers.
- March 2023: Natco Pharma introduced a generic version of Pomalidomide Capsules, the first generic alternative to Celgene Corporation’s Pomalyst, approved by Health Canada. This increases affordability and access to treatment for multiple myeloma.
Future Outlook for Canadian Pharmaceutical Industry Market
The Canadian pharmaceutical market is poised for continued growth driven by an aging population, increased prevalence of chronic diseases, and advancements in biotechnology. Strategic partnerships, innovation in drug delivery systems, and the rise of personalized medicine will shape future market dynamics. Significant opportunities exist for companies that can effectively navigate regulatory hurdles and meet the evolving needs of patients and healthcare providers.
Canadian Pharmaceutical Industry Segmentation
-
1. ATC/Therapeutic Class
- 1.1. Alimentary Tract and Metabolism
- 1.2. Blood and Blood-forming Organs
- 1.3. Cardiovascular System
- 1.4. Dermatologicals
- 1.5. Genito Urinary System and Sex Hormones
- 1.6. Systemic Hormonal Preparations
- 1.7. Antiinfectives for Systemic Use
- 1.8. Antineoplastic and Immunomodulating Agents
- 1.9. Musculoskeletal System
- 1.10. Nervous System
- 1.11. Antipara
- 1.12. Respiratory System
- 1.13. Sensory Organs
- 1.14. Various Other ATC/Therapeutic Classes
- 1.15. Others
-
2. Drug Type
-
2.1. By Prescription Type
- 2.1.1. Branded
- 2.1.2. Generic
- 2.2. OTC Drugs
-
2.1. By Prescription Type
Canadian Pharmaceutical Industry Segmentation By Geography
- 1. Canada

Canadian Pharmaceutical Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Geriatric Population; Rising Incidence of Chronic Disease
- 3.3. Market Restrains
- 3.3.1. Highly Expensive Drugs
- 3.4. Market Trends
- 3.4.1. The Alimentary Tract and Metabolism Segment is Expected to Register Significant Growth Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by ATC/Therapeutic Class
- 5.1.1. Alimentary Tract and Metabolism
- 5.1.2. Blood and Blood-forming Organs
- 5.1.3. Cardiovascular System
- 5.1.4. Dermatologicals
- 5.1.5. Genito Urinary System and Sex Hormones
- 5.1.6. Systemic Hormonal Preparations
- 5.1.7. Antiinfectives for Systemic Use
- 5.1.8. Antineoplastic and Immunomodulating Agents
- 5.1.9. Musculoskeletal System
- 5.1.10. Nervous System
- 5.1.11. Antipara
- 5.1.12. Respiratory System
- 5.1.13. Sensory Organs
- 5.1.14. Various Other ATC/Therapeutic Classes
- 5.1.15. Others
- 5.2. Market Analysis, Insights and Forecast - by Drug Type
- 5.2.1. By Prescription Type
- 5.2.1.1. Branded
- 5.2.1.2. Generic
- 5.2.2. OTC Drugs
- 5.2.1. By Prescription Type
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Canada
- 5.1. Market Analysis, Insights and Forecast - by ATC/Therapeutic Class
- 6. North America Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 7. Europe Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Germany
- 7.1.2 United Kingdom
- 7.1.3 France
- 7.1.4 Italy
- 7.1.5 Spain
- 7.1.6 Rest of Europe
- 8. Asia Pacific Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Australia
- 8.1.5 South Korea
- 8.1.6 Rest of Asia Pacific
- 9. Middle East and Africa Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 GCC
- 9.1.2 South Africa
- 9.1.3 Rest of Middle East and Africa
- 10. South America Canadian Pharmaceutical Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 Brazil
- 10.1.2 Argentina
- 10.1.3 Rest of South America
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Novartis AG
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Merck & Co Inc
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Eli Lilly and Company
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Abbott Laboratories
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 F Hoffmann-La Roche AG
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Apotex Inc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 AbbVie Inc
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Bristol Myers Squibb Company
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Johnson & Johnson
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Pfizer Inc
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Novartis AG
List of Figures
- Figure 1: Global Canadian Pharmaceutical Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 8: Middle East and Africa Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: Middle East and Africa Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: South America Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 11: South America Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
- Figure 12: Canada Canadian Pharmaceutical Industry Revenue (Million), by ATC/Therapeutic Class 2024 & 2032
- Figure 13: Canada Canadian Pharmaceutical Industry Revenue Share (%), by ATC/Therapeutic Class 2024 & 2032
- Figure 14: Canada Canadian Pharmaceutical Industry Revenue (Million), by Drug Type 2024 & 2032
- Figure 15: Canada Canadian Pharmaceutical Industry Revenue Share (%), by Drug Type 2024 & 2032
- Figure 16: Canada Canadian Pharmaceutical Industry Revenue (Million), by Country 2024 & 2032
- Figure 17: Canada Canadian Pharmaceutical Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by ATC/Therapeutic Class 2019 & 2032
- Table 3: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Drug Type 2019 & 2032
- Table 4: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Germany Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United Kingdom Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: France Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Italy Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Spain Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Rest of Europe Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: China Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Japan Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: India Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Australia Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: South Korea Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Asia Pacific Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 24: GCC Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: South Africa Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Rest of Middle East and Africa Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Brazil Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: Argentina Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Rest of South America Canadian Pharmaceutical Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by ATC/Therapeutic Class 2019 & 2032
- Table 32: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Drug Type 2019 & 2032
- Table 33: Global Canadian Pharmaceutical Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Canadian Pharmaceutical Industry?
The projected CAGR is approximately 4.70%.
2. Which companies are prominent players in the Canadian Pharmaceutical Industry?
Key companies in the market include Novartis AG, Merck & Co Inc, Eli Lilly and Company, Abbott Laboratories, F Hoffmann-La Roche AG, Apotex Inc , AbbVie Inc, Bristol Myers Squibb Company, Johnson & Johnson, Pfizer Inc.
3. What are the main segments of the Canadian Pharmaceutical Industry?
The market segments include ATC/Therapeutic Class, Drug Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 33.34 Million as of 2022.
5. What are some drivers contributing to market growth?
Rising Geriatric Population; Rising Incidence of Chronic Disease.
6. What are the notable trends driving market growth?
The Alimentary Tract and Metabolism Segment is Expected to Register Significant Growth Over the Forecast Period.
7. Are there any restraints impacting market growth?
Highly Expensive Drugs.
8. Can you provide examples of recent developments in the market?
October 2023: Panacea Biotec launched Paclitaxel protein-bound particles for injectable suspension (albumin-bound), which is indicated for the treatment of metastatic breast cancer, non-small cell lung cancer, and adenocarcinoma of the pancreas in the Canadian market through its strategic partner, Apotex Inc. of Canada.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Canadian Pharmaceutical Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Canadian Pharmaceutical Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Canadian Pharmaceutical Industry?
To stay informed about further developments, trends, and reports in the Canadian Pharmaceutical Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence