Key Insights
The Latin American DPP-4 Inhibitors market, valued at $754.60 million in 2025, is projected to experience robust growth, driven by a rising prevalence of type 2 diabetes and increasing healthcare expenditure across the region. The market's Compound Annual Growth Rate (CAGR) of 4.30% from 2025 to 2033 indicates a steady expansion, fueled by factors such as growing awareness of diabetes management, improved access to healthcare, and the introduction of innovative DPP-4 inhibitor formulations. Key drugs within this market include Januvia (Sitagliptin), Onglyza (Saxagliptin), Tradjenta (Linagliptin), Vipidia/Nesina (Alogliptin), and Galvus (Vildagliptin), with major pharmaceutical companies like Merck & Co, Bristol Myers Squibb, Eli Lilly, Novartis, Boehringer Ingelheim, AstraZeneca, and Takeda Pharmaceuticals actively competing. Growth will likely be concentrated in countries like Brazil, Mexico, and Argentina, given their larger populations and higher prevalence of diabetes. However, challenges remain, including affordability concerns, particularly in lower-income segments, and the potential emergence of alternative treatments. Despite these limitations, the market is expected to continue its upward trajectory, driven by the unmet needs of the growing diabetic population in Latin America.
Further market expansion will be influenced by several factors. Government initiatives promoting diabetes awareness and preventative care will positively impact market growth. The increasing adoption of telemedicine and remote patient monitoring solutions could improve patient access to medication and treatment, further boosting market demand. However, regulatory hurdles, price competition among manufacturers, and the development of novel diabetes treatments may present challenges to sustained growth. Analyzing the individual market performance of leading DPP-4 inhibitors and their market share across different Latin American countries will be crucial for determining future market trends and investment strategies. A focus on personalized medicine and improved patient education programs will likely shape the future of this dynamic market.
DPP-4 Inhibitors Market in Latin America: A Comprehensive Market Report (2019-2033)
This dynamic report provides a comprehensive analysis of the DPP-4 inhibitors market in Latin America, offering invaluable insights for stakeholders across the pharmaceutical and healthcare industries. The study period spans from 2019 to 2033, with 2025 serving as the base and estimated year. The forecast period covers 2025-2033, and the historical period encompasses 2019-2024. This report utilizes high-volume keywords to ensure optimal search engine visibility and engagement with key decision-makers.

DPP-4 Inhibitors Market in Latin America Market Structure & Competitive Landscape
The Latin American DPP-4 inhibitors market exhibits a moderately concentrated structure, with several multinational pharmaceutical giants holding significant market share. Key players include Merck And Co, Bristol Myers Squibb, Eli Lilly, Novartis, Boehringer Ingelheim, AstraZeneca, and Takeda Pharmaceuticals. The Herfindahl-Hirschman Index (HHI) for 2024 is estimated at xx, indicating a moderately concentrated market. Innovation is driven by the need for more effective and convenient diabetes treatments, coupled with ongoing research into novel DPP-4 inhibitors and combination therapies. Regulatory frameworks vary across Latin American countries, impacting market access and pricing strategies. Generic competition is increasingly influential, particularly for older DPP-4 inhibitors, putting pressure on pricing and profitability. The market also faces competition from other anti-diabetic drug classes, such as SGLT2 inhibitors and GLP-1 receptor agonists. M&A activity has been relatively low in recent years (estimated at xx deals in the 2019-2024 period), primarily focused on licensing agreements and smaller acquisitions of specialized companies. End-user segmentation is primarily based on patient demographics and type 2 diabetes prevalence, with significant variations across the region.
- High Market Concentration: xx% of market share held by top 5 players (2024).
- Regulatory Landscape: Variations across countries impact market access and pricing.
- Substitute Drugs: Competition from SGLT2 inhibitors and GLP-1 receptor agonists.
- M&A Activity: xx deals recorded during 2019-2024.
- End-User Segmentation: Primarily based on patient demographics and diabetes prevalence.
DPP-4 Inhibitors Market in Latin America Market Trends & Opportunities
The Latin American DPP-4 inhibitors market is projected to experience robust growth during the forecast period (2025-2033), driven by a rising prevalence of type 2 diabetes, increasing healthcare expenditure, and expanding access to quality healthcare. The market size is estimated at xx Million in 2025 and is projected to reach xx Million by 2033, exhibiting a CAGR of xx%. Technological advancements, such as the development of novel DPP-4 inhibitors with improved efficacy and safety profiles, are creating new opportunities. Consumer preference is shifting towards more convenient dosage forms and combination therapies. The competitive landscape is dynamic, with both established players and emerging companies vying for market share. Market penetration rates vary considerably across different countries, influenced by factors like healthcare infrastructure, affordability, and regulatory frameworks. The growing awareness of diabetes and its complications is also fueling demand for effective treatments. The expanding geriatric population in Latin America is another significant contributing factor to market growth.

Dominant Markets & Segments in DPP-4 Inhibitors Market in Latin America
Brazil and Mexico represent the dominant markets within the Latin American DPP-4 inhibitors landscape, accounting for a combined xx% of the total market value in 2024. Growth in these countries is fuelled by factors such as high prevalence of diabetes, improving healthcare infrastructure, and increased government spending on healthcare. Among the various drugs, Januvia (Sitagliptin) holds a leading position, followed by Onglyza (Saxagliptin) and Tradjenta (Linagliptin). The "Other Drugs" segment represents a significant portion of the market due to the availability of generic alternatives and newer entrants.
- Key Growth Drivers in Brazil and Mexico:
- High prevalence of type 2 diabetes.
- Increasing healthcare expenditure.
- Improved access to healthcare services.
- Government initiatives to address diabetes.
- Dominant Drug Segments: Januvia (Sitagliptin), Onglyza (Saxagliptin), Tradjenta (Linagliptin), and the "Other Drugs" category, reflecting the presence of generic and newer options.
DPP-4 Inhibitors Market in Latin America Product Analysis
The DPP-4 inhibitor market showcases continuous product innovation, with a focus on improving efficacy, reducing side effects, and enhancing convenience of administration. This includes the development of fixed-dose combinations with other anti-diabetic agents and the exploration of novel delivery systems. Competition is driven by the introduction of new molecules with improved pharmacokinetic profiles and the availability of generic alternatives for existing drugs. Market fit is highly dependent on factors such as pricing, reimbursement policies, and physician preferences. The success of new DPP-4 inhibitors often hinges on demonstrating superior efficacy and safety compared to existing treatments and offering better patient convenience.
Key Drivers, Barriers & Challenges in DPP-4 Inhibitors Market in Latin America
Key Drivers: The rising prevalence of type 2 diabetes, increasing healthcare spending, improving access to healthcare, and government initiatives to manage diabetes are key drivers. Technological advancements in DPP-4 inhibitor formulations are another important factor, improving efficacy and patient compliance.
Challenges: High costs of treatment and limited insurance coverage limit access. Regulatory hurdles and varying reimbursement policies across different countries pose challenges to market entry and pricing. Strong competition from other anti-diabetic drug classes puts pressure on pricing and market share. Supply chain disruptions can lead to shortages and affect market stability. The fluctuating exchange rates in some countries may also affect pricing and profitability. Estimates suggest that xx% of patients face affordability issues in accessing these drugs.
Growth Drivers in the DPP-4 Inhibitors Market in Latin America Market
The market is propelled by rising diabetes prevalence, increased healthcare spending, and the introduction of innovative DPP-4 inhibitors. Government initiatives supporting diabetes management and improvements in healthcare infrastructure further boost market growth. Technological advancements in drug delivery systems and fixed-dose combinations contribute to improved patient compliance and overall market expansion.
Challenges Impacting DPP-4 Inhibitors Market in Latin America Growth
Significant barriers include high drug costs, limited insurance coverage, and complex regulatory pathways. Competition from other diabetes treatments and potential supply chain disruptions further impact market growth. Variations in healthcare infrastructure across the region also pose challenges to market penetration. Pricing pressures and the prevalence of generic medications are also influential factors.
Key Players Shaping the DPP-4 Inhibitors Market in Latin America Market
- Merck And Co
- Bristol Myers Squibb
- Eli Lilly
- Novartis
- Boehringer Ingelheim
- AstraZeneca
- Takeda Pharmaceuticals
Significant DPP-4 Inhibitors Market in Latin America Industry Milestones
- February 2022: Eurofarma launched Suganon (evogliptin) in Latin America, an innovative DPP-4 inhibitor offering convenient dosing and low potential for drug interactions, enhancing ease and safety for patients and prescribers.
- February 2023: M8 Pharmaceuticals and Daewoong Pharmaceuticals signed an exclusive licensing agreement for Envlo (enavogliflozin) in Brazil and Mexico. Envlo's efficacy as a monotherapy and in combination therapies (metformin, gemigliptin, other DPP-4 inhibitors) expands treatment options.
Future Outlook for DPP-4 Inhibitors Market in Latin America Market
The DPP-4 inhibitors market in Latin America is poised for continued growth, driven by increasing diabetes prevalence, expansion of healthcare access, and the introduction of new and improved formulations. Strategic opportunities lie in focusing on patient affordability, developing innovative combination therapies, and tailoring marketing strategies to address the unique healthcare needs of different countries within the region. The market's potential is substantial given the ongoing rise in diabetes cases and the growing demand for effective and convenient treatment options.
DPP-4 Inhibitors Market in Latin America Segmentation
-
1. Drugs
- 1.1. Januvia (Sitagliptin)
- 1.2. Onglyza (Saxagliptin)
- 1.3. Tradjenta (Linagliptin)
- 1.4. Vipidia/Nesina (Alogliptin)
- 1.5. Galvus (Vildagliptin)
- 1.6. Other Drugs
-
2. Geography
- 2.1. Mexico
- 2.2. Brazil
- 2.3. Rest of Latin America
DPP-4 Inhibitors Market in Latin America Segmentation By Geography
- 1. Mexico
- 2. Brazil
- 3. Rest of Latin America

DPP-4 Inhibitors Market in Latin America REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Prevalence of Respiratory Disease; Growing Demand for OTC Medications
- 3.3. Market Restrains
- 3.3.1. Governments and Regulatory Bodies Impose Strict Guidelines
- 3.4. Market Trends
- 3.4.1. Tradjenta segment holds the highest market share in the Latin America Dipeptide Peptidase 4 (DPP-4) Inhibitors Market in the current year
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Drugs
- 5.1.1. Januvia (Sitagliptin)
- 5.1.2. Onglyza (Saxagliptin)
- 5.1.3. Tradjenta (Linagliptin)
- 5.1.4. Vipidia/Nesina (Alogliptin)
- 5.1.5. Galvus (Vildagliptin)
- 5.1.6. Other Drugs
- 5.2. Market Analysis, Insights and Forecast - by Geography
- 5.2.1. Mexico
- 5.2.2. Brazil
- 5.2.3. Rest of Latin America
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Mexico
- 5.3.2. Brazil
- 5.3.3. Rest of Latin America
- 5.1. Market Analysis, Insights and Forecast - by Drugs
- 6. Mexico DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Drugs
- 6.1.1. Januvia (Sitagliptin)
- 6.1.2. Onglyza (Saxagliptin)
- 6.1.3. Tradjenta (Linagliptin)
- 6.1.4. Vipidia/Nesina (Alogliptin)
- 6.1.5. Galvus (Vildagliptin)
- 6.1.6. Other Drugs
- 6.2. Market Analysis, Insights and Forecast - by Geography
- 6.2.1. Mexico
- 6.2.2. Brazil
- 6.2.3. Rest of Latin America
- 6.1. Market Analysis, Insights and Forecast - by Drugs
- 7. Brazil DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Drugs
- 7.1.1. Januvia (Sitagliptin)
- 7.1.2. Onglyza (Saxagliptin)
- 7.1.3. Tradjenta (Linagliptin)
- 7.1.4. Vipidia/Nesina (Alogliptin)
- 7.1.5. Galvus (Vildagliptin)
- 7.1.6. Other Drugs
- 7.2. Market Analysis, Insights and Forecast - by Geography
- 7.2.1. Mexico
- 7.2.2. Brazil
- 7.2.3. Rest of Latin America
- 7.1. Market Analysis, Insights and Forecast - by Drugs
- 8. Rest of Latin America DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Drugs
- 8.1.1. Januvia (Sitagliptin)
- 8.1.2. Onglyza (Saxagliptin)
- 8.1.3. Tradjenta (Linagliptin)
- 8.1.4. Vipidia/Nesina (Alogliptin)
- 8.1.5. Galvus (Vildagliptin)
- 8.1.6. Other Drugs
- 8.2. Market Analysis, Insights and Forecast - by Geography
- 8.2.1. Mexico
- 8.2.2. Brazil
- 8.2.3. Rest of Latin America
- 8.1. Market Analysis, Insights and Forecast - by Drugs
- 9. Brazil DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 10. Argentina DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 11. Mexico DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 12. Peru DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 13. Chile DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 14. Rest of Latin America DPP-4 Inhibitors Market in Latin America Analysis, Insights and Forecast, 2019-2031
- 15. Competitive Analysis
- 15.1. Market Share Analysis 2024
- 15.2. Company Profiles
- 15.2.1 Merck And Co
- 15.2.1.1. Overview
- 15.2.1.2. Products
- 15.2.1.3. SWOT Analysis
- 15.2.1.4. Recent Developments
- 15.2.1.5. Financials (Based on Availability)
- 15.2.2 Bristol Myers Squibb
- 15.2.2.1. Overview
- 15.2.2.2. Products
- 15.2.2.3. SWOT Analysis
- 15.2.2.4. Recent Developments
- 15.2.2.5. Financials (Based on Availability)
- 15.2.3 Eli Lilly
- 15.2.3.1. Overview
- 15.2.3.2. Products
- 15.2.3.3. SWOT Analysis
- 15.2.3.4. Recent Developments
- 15.2.3.5. Financials (Based on Availability)
- 15.2.4 Novartis
- 15.2.4.1. Overview
- 15.2.4.2. Products
- 15.2.4.3. SWOT Analysis
- 15.2.4.4. Recent Developments
- 15.2.4.5. Financials (Based on Availability)
- 15.2.5 Boehringer Ingelheim
- 15.2.5.1. Overview
- 15.2.5.2. Products
- 15.2.5.3. SWOT Analysis
- 15.2.5.4. Recent Developments
- 15.2.5.5. Financials (Based on Availability)
- 15.2.6 AstraZeneca
- 15.2.6.1. Overview
- 15.2.6.2. Products
- 15.2.6.3. SWOT Analysis
- 15.2.6.4. Recent Developments
- 15.2.6.5. Financials (Based on Availability)
- 15.2.7 Takeda Pharmaceuticals
- 15.2.7.1. Overview
- 15.2.7.2. Products
- 15.2.7.3. SWOT Analysis
- 15.2.7.4. Recent Developments
- 15.2.7.5. Financials (Based on Availability)
- 15.2.1 Merck And Co
List of Figures
- Figure 1: DPP-4 Inhibitors Market in Latin America Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: DPP-4 Inhibitors Market in Latin America Share (%) by Company 2024
List of Tables
- Table 1: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Region 2019 & 2032
- Table 2: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Drugs 2019 & 2032
- Table 4: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Drugs 2019 & 2032
- Table 5: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Geography 2019 & 2032
- Table 7: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Region 2019 & 2032
- Table 8: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Region 2019 & 2032
- Table 9: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Country 2019 & 2032
- Table 10: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Country 2019 & 2032
- Table 11: Brazil DPP-4 Inhibitors Market in Latin America Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Brazil DPP-4 Inhibitors Market in Latin America Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 13: Argentina DPP-4 Inhibitors Market in Latin America Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Argentina DPP-4 Inhibitors Market in Latin America Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Mexico DPP-4 Inhibitors Market in Latin America Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Mexico DPP-4 Inhibitors Market in Latin America Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Peru DPP-4 Inhibitors Market in Latin America Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Peru DPP-4 Inhibitors Market in Latin America Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Chile DPP-4 Inhibitors Market in Latin America Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Chile DPP-4 Inhibitors Market in Latin America Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: Rest of Latin America DPP-4 Inhibitors Market in Latin America Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Latin America DPP-4 Inhibitors Market in Latin America Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 23: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Drugs 2019 & 2032
- Table 24: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Drugs 2019 & 2032
- Table 25: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Geography 2019 & 2032
- Table 27: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Country 2019 & 2032
- Table 28: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Country 2019 & 2032
- Table 29: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Drugs 2019 & 2032
- Table 30: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Drugs 2019 & 2032
- Table 31: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Geography 2019 & 2032
- Table 32: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Geography 2019 & 2032
- Table 33: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Country 2019 & 2032
- Table 34: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Country 2019 & 2032
- Table 35: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Drugs 2019 & 2032
- Table 36: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Drugs 2019 & 2032
- Table 37: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Geography 2019 & 2032
- Table 38: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Geography 2019 & 2032
- Table 39: DPP-4 Inhibitors Market in Latin America Revenue Million Forecast, by Country 2019 & 2032
- Table 40: DPP-4 Inhibitors Market in Latin America Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the DPP-4 Inhibitors Market in Latin America?
The projected CAGR is approximately 4.30%.
2. Which companies are prominent players in the DPP-4 Inhibitors Market in Latin America?
Key companies in the market include Merck And Co, Bristol Myers Squibb, Eli Lilly, Novartis, Boehringer Ingelheim, AstraZeneca, Takeda Pharmaceuticals.
3. What are the main segments of the DPP-4 Inhibitors Market in Latin America?
The market segments include Drugs, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 754.60 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Prevalence of Respiratory Disease; Growing Demand for OTC Medications.
6. What are the notable trends driving market growth?
Tradjenta segment holds the highest market share in the Latin America Dipeptide Peptidase 4 (DPP-4) Inhibitors Market in the current year.
7. Are there any restraints impacting market growth?
Governments and Regulatory Bodies Impose Strict Guidelines.
8. Can you provide examples of recent developments in the market?
February, 2023: M8 Pharmaceuticals and Daewoong Pharmaceuticals announced they signed an exclusive licensing agreement whereby M8 would have the rights to register and commercialize Envlo (enavogliflozin) for Brazil and Mexico. It has aproven to be efficacious as a monotherapy, metformin combined modality therapy, metformin and gemigliptin, or other DDP4 combined modality therapy.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "DPP-4 Inhibitors Market in Latin America," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the DPP-4 Inhibitors Market in Latin America report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the DPP-4 Inhibitors Market in Latin America?
To stay informed about further developments, trends, and reports in the DPP-4 Inhibitors Market in Latin America, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence