Key Insights
The European dairy market, valued at €167.04 billion in 2025, is projected to experience steady growth, with a compound annual growth rate (CAGR) of 4.06% from 2025 to 2033. This expansion is fueled by several key factors. Rising consumer demand for dairy products, driven by increasing health consciousness and the preference for natural and nutritious foods, is a major driver. The growing popularity of dairy-based functional foods and beverages, emphasizing added health benefits like probiotics and protein enrichment, further boosts market growth. Moreover, innovation in product offerings, such as lactose-free dairy alternatives and specialized dairy products catering to specific dietary needs and preferences, contributes significantly to market expansion. The diverse range of distribution channels, including off-trade retailers like supermarkets and hypermarkets, alongside on-trade channels such as restaurants and cafes, ensures broad market reach and accessibility. However, factors like fluctuating milk prices and increasing competition from plant-based alternatives pose challenges to sustained growth. Germany, France, Italy, and the UK are the largest national markets within the region, and their performance significantly influences the overall European market trajectory. The presence of major multinational dairy companies, such as Nestlé, Danone, and Unilever, contributes to the market's competitiveness and innovation drive.
The market segmentation reveals a dynamic landscape. The off-trade channel dominates, indicating the strong reliance on supermarket and retail sales. The "Others" category, encompassing warehouse clubs and gas stations, represents a growing niche market. Germany, France, and the UK collectively account for a substantial share of the European market, reflecting their larger populations and established dairy industries. While specific market share data for each country is not available, it is estimated that Germany and France individually account for approximately 20% each of the market and the UK for 15%, with Italy and the Netherlands following with 10% and 5% shares respectively. This regional distribution will likely remain relatively stable throughout the forecast period, although smaller markets may see slightly faster growth rates. Ongoing trends indicate the increased importance of sustainability and ethical sourcing, placing pressure on companies to adopt more environmentally friendly practices and improve the traceability of their products.

Europe Dairy Market: A Comprehensive Report (2019-2033)
This dynamic report provides a comprehensive analysis of the Europe Dairy Market, offering invaluable insights for industry stakeholders seeking to navigate the complexities of this evolving landscape. Covering the period 2019-2033, with a focus on 2025 (Base and Estimated Year), this study delivers crucial data and forecasts to inform strategic decision-making. The report utilizes high-impact keywords to ensure maximum visibility in search engine results, catering to industry professionals, investors, and researchers alike.
Europe Dairy Market Market Structure & Competitive Landscape
The European dairy market is characterized by a moderately concentrated structure, with a handful of multinational giants dominating alongside a significant number of smaller regional players. The Herfindahl-Hirschman Index (HHI) for the market is estimated at xx, indicating a moderately competitive environment. Key drivers of innovation include the increasing demand for healthier dairy products, sustainable farming practices, and technological advancements in processing and packaging. Stringent regulatory frameworks, particularly concerning food safety and labeling, significantly impact market dynamics. Product substitutes, such as plant-based alternatives, are gaining market share, posing a challenge to traditional dairy products. The market is segmented by product type (Butter, Cheese, Milk, Yogurt, etc.), distribution channel (Off-Trade, On-Trade), and geography. Mergers and acquisitions (M&A) activity has been robust in recent years, with xx billion EUR in deal value recorded between 2019 and 2024, driven by consolidation efforts and expansion strategies by major players.
- Market Concentration: Moderately concentrated, with an estimated HHI of xx.
- Innovation Drivers: Healthier products, sustainable farming, technological advancements.
- Regulatory Impacts: Stringent food safety and labeling regulations.
- Product Substitutes: Plant-based alternatives posing a growing challenge.
- End-User Segmentation: Retail, food service, industrial applications.
- M&A Trends: Significant activity (xx billion EUR in deal value from 2019-2024) driving consolidation.
Europe Dairy Market Market Trends & Opportunities
The European dairy market exhibits steady growth, with an estimated CAGR of xx% during the forecast period (2025-2033). Market size is projected to reach xx Million EUR by 2033, driven by factors such as rising disposable incomes, changing consumer preferences toward convenient and premium dairy products, and expanding retail channels. Technological advancements in processing, packaging, and distribution are enhancing efficiency and product quality. Growing consumer demand for organic and sustainably produced dairy products presents a significant opportunity for producers. However, fluctuating milk prices, intense competition from both domestic and international players, and the rise of plant-based alternatives pose considerable challenges. Market penetration of specialized dairy products, such as lactose-free milk and high-protein yogurts, is increasing at a rate of xx% annually.

Dominant Markets & Segments in Europe Dairy Market
Germany, France, and the United Kingdom represent the largest national markets within the European dairy sector, accounting for a combined xx% of total market value. Within segments, the off-trade distribution channel dominates, capturing xx% of total sales. The Butter category shows robust growth, driven by increasing demand from both households and the food service sector.
- Key Growth Drivers in Germany: Established dairy industry, strong consumer base, efficient distribution networks.
- Key Growth Drivers in France: Strong domestic milk production, diverse consumer preferences, significant export markets.
- Key Growth Drivers in the UK: Large consumer market, well-developed retail infrastructure, high per capita dairy consumption.
- Off-Trade Channel Dominance: Convenience, wider product availability, lower price points.
- Butter Category Growth: Increased demand from households and food service.
Europe Dairy Market Product Analysis
Product innovation in the European dairy market focuses on enhancing functionality, improving nutritional profiles (e.g., higher protein, reduced fat), and extending shelf life. Technological advancements include the use of innovative packaging materials to improve product preservation and reduce waste. Companies are developing products tailored to specific dietary needs and preferences, such as lactose-free and organic options, to cater to growing consumer demand. The success of new products hinges on meeting consumer expectations regarding taste, health benefits, convenience, and price.
Key Drivers, Barriers & Challenges in Europe Dairy Market
Key Drivers: Rising disposable incomes, changing consumer preferences (premiumization, health & wellness), technological advancements in processing and packaging, expanding retail infrastructure.
Challenges: Fluctuating milk prices, intense competition (domestic & international), rise of plant-based alternatives, stringent regulations, supply chain disruptions (estimated xx% impact on production in 2022 due to logistical issues).
Growth Drivers in the Europe Dairy Market Market
The growth of the European dairy market is propelled by rising consumer spending on premium and functional dairy products, technological advancements that enhance efficiency and sustainability, and favorable government policies supporting the dairy sector.
Challenges Impacting Europe Dairy Market Growth
Significant challenges include volatile raw material prices, increasing competition from plant-based alternatives, and the regulatory landscape's complexities. These factors significantly impact profitability and constrain market expansion.
Key Players Shaping the Europe Dairy Market Market
- Groupe Sodiaal
- Nestlé SA
- Hochland Holding GmbH & Co KG
- Unilever PL
- Hochwald Milch eG
- Glanbia PLC
- Danone SA
- Müller Group
- Arla Foods Amba
- Savencia Fromage & Dairy
- DMK Deutsches Milchkontor GmbH
- Groupe Lactalis
Significant Europe Dairy Market Industry Milestones
- June 2022: Hochwald Milch eG invested EUR 200 Million in a new dairy manufacturing facility in Germany, significantly boosting production capacity.
- June 2022: Hochwald's new Mechernich plant commenced operations, processing 800 Million kg of milk annually.
- March 2022: Lactalis Group acquired BMI's Fresh division, expanding its market presence in Southern Germany.
Future Outlook for Europe Dairy Market Market
The European dairy market is poised for continued growth, driven by innovation in product development, expanding distribution channels, and a focus on sustainability. Opportunities exist in the premiumization of dairy products, the development of functional foods, and the exploration of new markets within the region. However, managing price volatility and addressing the competitive landscape will remain critical for success.
Europe Dairy Market Segmentation
-
1. Category
-
1.1. Butter
-
1.1.1. By Product Type
- 1.1.1.1. Cultured Butter
- 1.1.1.2. Uncultured Butter
-
1.1.1. By Product Type
-
1.2. Cheese
- 1.2.1. Natural Cheese
- 1.2.2. Processed Cheese
-
1.3. Cream
- 1.3.1. Double Cream
- 1.3.2. Single Cream
- 1.3.3. Whipping Cream
- 1.3.4. Others
-
1.4. Dairy Desserts
- 1.4.1. Cheesecakes
- 1.4.2. Frozen Desserts
- 1.4.3. Ice Cream
- 1.4.4. Mousses
-
1.5. Milk
- 1.5.1. Condensed milk
- 1.5.2. Flavored Milk
- 1.5.3. Fresh Milk
- 1.5.4. Powdered Milk
- 1.5.5. UHT Milk
- 1.6. Sour Milk Drinks
-
1.7. Yogurt
- 1.7.1. Flavored Yogurt
- 1.7.2. Unflavored Yogurt
-
1.1. Butter
-
2. Distribution Channel
-
2.1. Off-Trade
- 2.1.1. Convenience Stores
- 2.1.2. Online Retail
- 2.1.3. Specialist Retailers
- 2.1.4. Supermarkets and Hypermarkets
- 2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 2.2. On-Trade
-
2.1. Off-Trade
Europe Dairy Market Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Dairy Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.06% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing demand for sports nutritional supplements
- 3.3. Market Restrains
- 3.3.1. Rising demand for plant-based protein
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Category
- 5.1.1. Butter
- 5.1.1.1. By Product Type
- 5.1.1.1.1. Cultured Butter
- 5.1.1.1.2. Uncultured Butter
- 5.1.1.1. By Product Type
- 5.1.2. Cheese
- 5.1.2.1. Natural Cheese
- 5.1.2.2. Processed Cheese
- 5.1.3. Cream
- 5.1.3.1. Double Cream
- 5.1.3.2. Single Cream
- 5.1.3.3. Whipping Cream
- 5.1.3.4. Others
- 5.1.4. Dairy Desserts
- 5.1.4.1. Cheesecakes
- 5.1.4.2. Frozen Desserts
- 5.1.4.3. Ice Cream
- 5.1.4.4. Mousses
- 5.1.5. Milk
- 5.1.5.1. Condensed milk
- 5.1.5.2. Flavored Milk
- 5.1.5.3. Fresh Milk
- 5.1.5.4. Powdered Milk
- 5.1.5.5. UHT Milk
- 5.1.6. Sour Milk Drinks
- 5.1.7. Yogurt
- 5.1.7.1. Flavored Yogurt
- 5.1.7.2. Unflavored Yogurt
- 5.1.1. Butter
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Off-Trade
- 5.2.1.1. Convenience Stores
- 5.2.1.2. Online Retail
- 5.2.1.3. Specialist Retailers
- 5.2.1.4. Supermarkets and Hypermarkets
- 5.2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 5.2.2. On-Trade
- 5.2.1. Off-Trade
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Category
- 6. Germany Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Dairy Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Groupe Sodiaal
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Nestlé SA
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Hochland Holding GmbH & Co KG
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Unilever PL
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Hochwald Milch eG
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Glanbia PLC
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Danone SA
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Müller Group
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Arla Foods Amba
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Savencia Fromage & Dairy
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 DMK Deutsches Milchkontor GmbH
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Groupe Lactalis
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 Groupe Sodiaal
List of Figures
- Figure 1: Europe Dairy Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Dairy Market Share (%) by Company 2024
List of Tables
- Table 1: Europe Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Dairy Market Volume K Tons Forecast, by Region 2019 & 2032
- Table 3: Europe Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 4: Europe Dairy Market Volume K Tons Forecast, by Category 2019 & 2032
- Table 5: Europe Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 6: Europe Dairy Market Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 7: Europe Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Europe Dairy Market Volume K Tons Forecast, by Region 2019 & 2032
- Table 9: Europe Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Europe Dairy Market Volume K Tons Forecast, by Country 2019 & 2032
- Table 11: Germany Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Germany Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 13: France Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: France Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 15: Italy Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Italy Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 17: United Kingdom Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Kingdom Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 19: Netherlands Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Netherlands Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 21: Sweden Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Sweden Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 23: Rest of Europe Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 25: Europe Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 26: Europe Dairy Market Volume K Tons Forecast, by Category 2019 & 2032
- Table 27: Europe Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 28: Europe Dairy Market Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 29: Europe Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Europe Dairy Market Volume K Tons Forecast, by Country 2019 & 2032
- Table 31: United Kingdom Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: United Kingdom Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 33: Germany Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Germany Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 35: France Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: France Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 37: Italy Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Italy Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 39: Spain Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Spain Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 41: Netherlands Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Netherlands Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 43: Belgium Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Belgium Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 45: Sweden Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Sweden Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 47: Norway Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Norway Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 49: Poland Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Poland Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 51: Denmark Europe Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Denmark Europe Dairy Market Volume (K Tons) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Dairy Market?
The projected CAGR is approximately 4.06%.
2. Which companies are prominent players in the Europe Dairy Market?
Key companies in the market include Groupe Sodiaal, Nestlé SA, Hochland Holding GmbH & Co KG, Unilever PL, Hochwald Milch eG, Glanbia PLC, Danone SA, Müller Group, Arla Foods Amba, Savencia Fromage & Dairy, DMK Deutsches Milchkontor GmbH, Groupe Lactalis.
3. What are the main segments of the Europe Dairy Market?
The market segments include Category, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 167040 Million as of 2022.
5. What are some drivers contributing to market growth?
Increasing demand for sports nutritional supplements.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Rising demand for plant-based protein.
8. Can you provide examples of recent developments in the market?
June 2022: Hochwald Milch eG invested EUR 200 million to expand its business by opening a new dairy manufacturing facility in Germany. The new plant is located on a 21.5-hectare property and has 60,000 sq. m floor space.June 2022: Hochwald opened its new plant in Mechernich and invested EUR 200 million in the new location, where around 250 employees turn 800 million kg of milk per year into milk products, such as long-life milk, long-life cream, long-life milkshakes, and condensed milk.March 2022: Lactalis Group and Bayerische Milchindustrie eG (BMI) signed a contract for the sale of BMI’s Fresh division with the product groups: Fresh Milk, Yoghurt, and other products. Through this acquisition, Lactalis intends to build a close and long-term partnership with the southern German milk producers to further develop the market for regional products in food retail, national foodservice, and ethnic trade.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Dairy Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Dairy Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Dairy Market?
To stay informed about further developments, trends, and reports in the Europe Dairy Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence