Key Insights
The European sugar confectionery market, valued at €13.81 billion in 2025, is projected to experience steady growth, driven by several key factors. The market's Compound Annual Growth Rate (CAGR) of 4.69% from 2025 to 2033 indicates a consistent expansion, fueled by increasing consumer demand for convenient and indulgent treats. This demand is particularly strong in countries like Germany, the UK, and France, which represent significant market shares due to large populations and established confectionery consumption habits. Growth is further supported by the diversification of product offerings, with innovative flavors, textures, and healthier alternatives (e.g., reduced sugar options) emerging to cater to evolving consumer preferences. The rise of e-commerce also plays a significant role, offering convenient access to a wider range of sugar confectionery products and enhancing market penetration. However, growing health concerns regarding sugar consumption and the increasing popularity of healthier alternatives pose challenges to market growth. Stringent regulations on sugar content and labeling also impact manufacturers, leading to increased costs and potentially affecting pricing strategies. Nevertheless, the market's resilience is supported by the continued innovation in product development and the ongoing expansion of distribution channels, especially online retail. The market segmentation reveals strong performance across various confectionery types, with hard candies, lollipops, and gummies maintaining their popularity alongside emerging trends in premium and specialized confectionery.
The competitive landscape is characterized by a mix of established multinational corporations and regional players. Major players like Nestlé, Ferrero, Mars, and Haribo dominate the market, leveraging their extensive distribution networks and strong brand recognition. However, smaller, niche players are also thriving by focusing on specific product segments, such as organic or artisan confectionery, tapping into the growing demand for premium and specialty products. This competitive dynamic ensures a diverse market offering, catering to a wide range of consumer preferences and price points. Future market growth will likely be influenced by successful marketing campaigns highlighting the emotional and social aspects of confectionery consumption, coupled with ongoing innovation in product formulations and packaging to address health concerns and changing consumer habits. A sustained focus on sustainability and ethical sourcing will also be crucial for maintaining consumer trust and attracting environmentally conscious buyers.

Europe Sugar Confectionery Market: A Comprehensive Report (2019-2033)
This dynamic report provides a detailed analysis of the Europe sugar confectionery market, offering invaluable insights for businesses, investors, and industry professionals. Leveraging extensive market research and data analysis across the historical period (2019-2024), base year (2025), and forecast period (2025-2033), this report unveils the current market landscape and future trajectory of this lucrative sector. The report covers a market valued at xx Million in 2025, projected to reach xx Million by 2033, exhibiting a CAGR of xx%.
Europe Sugar Confectionery Market Structure & Competitive Landscape
The European sugar confectionery market is characterized by a moderately concentrated landscape, with key players holding significant market share. The Herfindahl-Hirschman Index (HHI) is estimated at xx, indicating a moderately competitive market. Innovation plays a crucial role, with companies continuously launching new flavors, formats, and healthier alternatives to cater to evolving consumer preferences. Regulatory changes concerning sugar content and labeling significantly impact market strategies. Product substitutes, such as sugar-free confectionery and other snacks, present ongoing competitive pressure. The market sees a diverse end-user segmentation, including children, adults, and specific demographic groups with varied preferences. M&A activity remains relatively moderate, with an estimated xx number of deals in the past five years, primarily focused on expanding product portfolios and geographic reach.
- Market Concentration: HHI estimated at xx.
- Innovation Drivers: New flavors, formats, healthy options.
- Regulatory Impacts: Sugar content regulations, labeling requirements.
- Product Substitutes: Sugar-free confectionery, alternative snacks.
- End-User Segmentation: Children, adults, specific demographics.
- M&A Trends: xx deals in the last 5 years, focused on portfolio expansion and geographic reach.
Europe Sugar Confectionery Market Trends & Opportunities
The Europe sugar confectionery market is witnessing robust growth, driven by several key factors. The market size, valued at xx Million in 2025, is projected to reach xx Million by 2033, showcasing substantial growth potential. Technological advancements in production and packaging are improving efficiency and product quality. Consumer preferences are shifting towards healthier options, prompting manufacturers to introduce low-sugar and organic products. The rise of e-commerce offers new distribution channels, and changing consumer lifestyles are influencing purchasing patterns. Intense competition necessitates continuous innovation and strategic marketing to maintain market share. Market penetration of new products is estimated at xx% annually.

Dominant Markets & Segments in Europe Sugar Confectionery Market
The United Kingdom holds the largest market share within Europe, followed by Germany and France. Growth in these markets is driven by strong consumer demand, established distribution networks, and higher per capita consumption. Other countries like Spain, Italy, and the Netherlands contribute significantly. Within confectionery variants, gummies and jellies dominate, followed by hard candy and lollipops. Supermarket/hypermarkets are the primary distribution channel, with online retail gaining traction.
- Key Growth Drivers (UK): Strong consumer demand, well-established distribution networks, high per capita consumption.
- Key Growth Drivers (Germany & France): Similar to UK, plus strong local brands.
- Dominant Confectionery Variant: Gummies and Jellies.
- Primary Distribution Channel: Supermarket/Hypermarket.
Europe Sugar Confectionery Market Product Analysis
The market showcases a wide range of products, including hard candies, lollipops, mints, pastilles, gummies, jellies, toffees, nougats, and others. Technological advancements focus on improved production efficiency, enhanced flavor profiles, and sustainable packaging solutions. Product differentiation through innovative flavors, textures, and health-conscious formulations plays a crucial role in gaining competitive advantage. The focus is on creating products that align with evolving consumer preferences and health consciousness.
Key Drivers, Barriers & Challenges in Europe Sugar Confectionery Market
Key Drivers: Increasing disposable incomes, changing consumer preferences towards indulgence, and innovative product launches drive market growth. Favorable government policies promoting domestic manufacturing also contribute.
Key Challenges: Fluctuations in raw material prices, stringent health and safety regulations, and intense competition impact market growth. Supply chain disruptions and evolving consumer demands present significant challenges.
Growth Drivers in the Europe Sugar Confectionery Market Market
Rising disposable incomes, the growing popularity of online retail, and the launch of innovative products are key growth drivers. Technological advancements in production efficiency and marketing further propel market expansion.
Challenges Impacting Europe Sugar Confectionery Market Growth
Stringent health regulations, increasing raw material costs, and intense competition from both domestic and international players pose significant challenges. Supply chain volatility and economic uncertainty also influence market dynamics.
Key Players Shaping the Europe Sugar Confectionery Market Market
- Vidal Golosina
- Nestlé SA
- Perfetti Van Melle BV
- Swizzels Matlow Ltd
- Soldan Holding + Candy Specialties GmbH
- Lavdas SA
- August Storck KG
- Katjes International GmbH & Co KG
- Ferrero International SA
- Cloetta AB
- Ricola AG
- Mars Incorporated
- HARIBO Holding GmbH & Co KG
- Mondelēz International Inc
- The Hershey Company
Significant Europe Sugar Confectionery Market Industry Milestones
- March 2023: Hershey's launched Hershey's Kisses Milklicious candies.
- April 2023: Swizzels Sweets partnered with Applied Nutrition for sports nutrition products.
- May 2023: Swizzels expanded its Minions product range with Sherbet Dip.
Future Outlook for Europe Sugar Confectionery Market Market
The Europe sugar confectionery market is poised for continued growth, driven by innovation, evolving consumer preferences, and expanding distribution channels. Strategic partnerships, product diversification, and a focus on sustainability will shape the future of the market. The market presents significant opportunities for both established players and new entrants.
Europe Sugar Confectionery Market Segmentation
-
1. Confectionery Variant
- 1.1. Hard Candy
- 1.2. Lollipops
- 1.3. Mints
- 1.4. Pastilles, Gummies, and Jellies
- 1.5. Toffees and Nougats
- 1.6. Others
-
2. Distribution Channel
- 2.1. Convenience Store
- 2.2. Online Retail Store
- 2.3. Supermarket/Hypermarket
- 2.4. Others
Europe Sugar Confectionery Market Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark

Europe Sugar Confectionery Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.69% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Consumption of Baked Goods; Demand for Indigenous Fermented Foods
- 3.3. Market Restrains
- 3.3.1. Potential Side-effects of Yeast
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Confectionery Variant
- 5.1.1. Hard Candy
- 5.1.2. Lollipops
- 5.1.3. Mints
- 5.1.4. Pastilles, Gummies, and Jellies
- 5.1.5. Toffees and Nougats
- 5.1.6. Others
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Convenience Store
- 5.2.2. Online Retail Store
- 5.2.3. Supermarket/Hypermarket
- 5.2.4. Others
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Confectionery Variant
- 6. Germany Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Sugar Confectionery Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Vidal Golosina
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Nestlé SA
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Perfetti Van Melle BV
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Swizzels Matlow Ltd
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Soldan Holding + Candy Specialties GmbH
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Lavdas SA
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 August Storck KG
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Katjes International GmbH & Co KG
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Ferrero International SA
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Cloetta AB
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Ricola AG
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Mars Incorporated
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.13 HARIBO Holding GmbH & Co KG
- 13.2.13.1. Overview
- 13.2.13.2. Products
- 13.2.13.3. SWOT Analysis
- 13.2.13.4. Recent Developments
- 13.2.13.5. Financials (Based on Availability)
- 13.2.14 Mondelēz International Inc
- 13.2.14.1. Overview
- 13.2.14.2. Products
- 13.2.14.3. SWOT Analysis
- 13.2.14.4. Recent Developments
- 13.2.14.5. Financials (Based on Availability)
- 13.2.15 The Hershey Company
- 13.2.15.1. Overview
- 13.2.15.2. Products
- 13.2.15.3. SWOT Analysis
- 13.2.15.4. Recent Developments
- 13.2.15.5. Financials (Based on Availability)
- 13.2.1 Vidal Golosina
List of Figures
- Figure 1: Europe Sugar Confectionery Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Sugar Confectionery Market Share (%) by Company 2024
List of Tables
- Table 1: Europe Sugar Confectionery Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Sugar Confectionery Market Volume K Tons Forecast, by Region 2019 & 2032
- Table 3: Europe Sugar Confectionery Market Revenue Million Forecast, by Confectionery Variant 2019 & 2032
- Table 4: Europe Sugar Confectionery Market Volume K Tons Forecast, by Confectionery Variant 2019 & 2032
- Table 5: Europe Sugar Confectionery Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 6: Europe Sugar Confectionery Market Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 7: Europe Sugar Confectionery Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Europe Sugar Confectionery Market Volume K Tons Forecast, by Region 2019 & 2032
- Table 9: Europe Sugar Confectionery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Europe Sugar Confectionery Market Volume K Tons Forecast, by Country 2019 & 2032
- Table 11: Germany Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Germany Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 13: France Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: France Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 15: Italy Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Italy Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 17: United Kingdom Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Kingdom Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 19: Netherlands Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Netherlands Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 21: Sweden Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Sweden Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 23: Rest of Europe Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 25: Europe Sugar Confectionery Market Revenue Million Forecast, by Confectionery Variant 2019 & 2032
- Table 26: Europe Sugar Confectionery Market Volume K Tons Forecast, by Confectionery Variant 2019 & 2032
- Table 27: Europe Sugar Confectionery Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 28: Europe Sugar Confectionery Market Volume K Tons Forecast, by Distribution Channel 2019 & 2032
- Table 29: Europe Sugar Confectionery Market Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Europe Sugar Confectionery Market Volume K Tons Forecast, by Country 2019 & 2032
- Table 31: United Kingdom Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: United Kingdom Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 33: Germany Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 34: Germany Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 35: France Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: France Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 37: Italy Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: Italy Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 39: Spain Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Spain Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 41: Netherlands Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 42: Netherlands Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 43: Belgium Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 44: Belgium Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 45: Sweden Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 46: Sweden Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 47: Norway Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 48: Norway Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 49: Poland Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 50: Poland Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 51: Denmark Europe Sugar Confectionery Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 52: Denmark Europe Sugar Confectionery Market Volume (K Tons) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Sugar Confectionery Market?
The projected CAGR is approximately 4.69%.
2. Which companies are prominent players in the Europe Sugar Confectionery Market?
Key companies in the market include Vidal Golosina, Nestlé SA, Perfetti Van Melle BV, Swizzels Matlow Ltd, Soldan Holding + Candy Specialties GmbH, Lavdas SA, August Storck KG, Katjes International GmbH & Co KG, Ferrero International SA, Cloetta AB, Ricola AG, Mars Incorporated, HARIBO Holding GmbH & Co KG, Mondelēz International Inc, The Hershey Company.
3. What are the main segments of the Europe Sugar Confectionery Market?
The market segments include Confectionery Variant, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 13810 Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Consumption of Baked Goods; Demand for Indigenous Fermented Foods.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Potential Side-effects of Yeast.
8. Can you provide examples of recent developments in the market?
May 2023: British sweet manufacturer Swizzels expanded its popular range of Minions products with the addition of a Sherbet Dip. This Minions Sherbet Dip comprises three new flavors: Fizzy Orange, Sour Apple and Tangy Berry, and a classic Swizzelstick for dipping.April 2023: Swizzels Sweets has partnered with Applied Nutrition to launch a range of sports nutrition products in several of Swizzels’ well-known flavors. The sports brand Applied Nutrition announced Drumstick flavor lollies of both its bestselling hydration drink, BodyFuel, and a 60 ml shot variant of its popular pre-workout, A.B.E.March 2023: Hershey's introduced new Hershey's Kisses’ Milklicious candies, featuring a creamy chocolate milk filling packed into the delicious center of a rich, milk chocolate Hershey's Kisses candy.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Sugar Confectionery Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Sugar Confectionery Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Sugar Confectionery Market?
To stay informed about further developments, trends, and reports in the Europe Sugar Confectionery Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence