Key Insights
The North American innovative open MRI and imaging industry is experiencing robust growth, projected to reach a market size of $3.93 billion in 2025, expanding at a compound annual growth rate (CAGR) of 5.96% from 2019 to 2033. This expansion is driven by several key factors. Technological advancements leading to higher-resolution images, improved patient comfort through open MRI systems, and increased diagnostic capabilities are significant contributors. The rising prevalence of chronic diseases like musculoskeletal disorders and neurological conditions fuels demand for advanced imaging solutions. Furthermore, increasing healthcare expenditure and a growing geriatric population in North America contribute to the market's expansion. The segmentation reveals a strong preference for open MRI systems due to reduced claustrophobia and enhanced patient comfort, significantly impacting market growth. Within applications, oncology, neurology, and cardiology currently dominate, reflecting the higher incidence and need for precise diagnostics in these areas. Major players like GE Healthcare, Siemens Healthineers, and Philips are leveraging their established distribution networks and technological expertise to maintain their market leadership.
However, certain restraints are impacting market growth. High initial investment costs associated with purchasing and maintaining advanced MRI systems can limit adoption, especially in smaller clinics and hospitals. The relatively high cost of procedures compared to other imaging modalities might restrict patient access, particularly in regions with limited healthcare insurance coverage. Moreover, the need for skilled radiologists to interpret complex MRI images represents a potential bottleneck. The market is adapting by introducing more cost-effective systems and developing user-friendly software to aid interpretation, addressing these challenges. The future will see a continued shift towards higher field strength MRI systems offering superior image quality and more precise diagnoses, alongside the integration of artificial intelligence for automated image analysis and improved workflow efficiency. The focus on developing advanced open MRI technologies specifically designed for pediatric and geriatric patients will further drive market expansion.

North America Innovative Open MRI & Imaging Industry Report: 2019-2033
This comprehensive report provides a detailed analysis of the North America innovative open MRI & imaging industry, offering invaluable insights for stakeholders seeking to navigate this dynamic market. The study period covers 2019-2033, with 2025 as the base and estimated year, and a forecast period of 2025-2033. The historical period analyzed is 2019-2024. The report leverages high-volume keywords to enhance search rankings and deliver actionable intelligence on market size, trends, competitive dynamics, and future growth prospects. The total market value in 2025 is estimated at $XX Million.
North America Innovative Open MRI & Imaging Industry Market Structure & Competitive Landscape
The North American innovative open MRI & imaging market is characterized by a moderately concentrated structure, with key players such as Siemens Healthineers, GE Healthcare, FUJIFILM Corporation, Koninklijke Philips, and others holding significant market shares. However, the presence of numerous smaller companies and emerging players fosters a competitive landscape. The Herfindahl-Hirschman Index (HHI) for 2024 is estimated at xx, indicating a moderately concentrated market. Innovation drives competition, focusing on advancements in image quality, speed, patient comfort (particularly crucial for open MRI systems), and AI-integrated solutions. Regulatory approvals from the FDA significantly impact market entry and product adoption. Substitute technologies, such as CT scans and ultrasound, exert competitive pressure, particularly in specific applications.
The market is segmented by end-users, including hospitals, diagnostic imaging centers, and physician offices. M&A activity has been moderate, with xx major deals recorded between 2019 and 2024, primarily driven by strategic acquisitions to expand product portfolios and market reach. Future M&A activity is predicted to increase, driven by consolidation and technological advancement. Companies are focusing on partnerships and collaborations to leverage specialized technologies and expand their global presence.
- Market Concentration: HHI of xx in 2024.
- Innovation Drivers: AI integration, improved image quality, enhanced patient comfort.
- Regulatory Impacts: FDA approvals and clearances significantly impact market entry and product adoption.
- Product Substitutes: CT scans, ultrasound, X-ray.
- End-User Segmentation: Hospitals, diagnostic imaging centers, physician offices.
- M&A Trends: xx major deals between 2019 and 2024; an increase expected in the forecast period.
North America Innovative Open MRI & Imaging Industry Market Trends & Opportunities
The North American innovative open MRI & imaging market is experiencing significant growth, driven by factors such as technological advancements, an aging population, increasing prevalence of chronic diseases, rising healthcare expenditure, and growing demand for minimally invasive procedures. The market is projected to reach $XX Million by 2033, exhibiting a CAGR of xx% during the forecast period (2025-2033). The market penetration rate for open MRI systems is expected to increase due to patient preference and technological improvements.
Technological advancements, such as the integration of artificial intelligence (AI) and machine learning (ML) for improved image analysis and diagnostics, are transforming the industry. Consumer preference is shifting towards less claustrophobic open MRI systems, especially for patients with anxiety or larger body sizes. The competitive landscape is dynamic, with ongoing innovations in open MRI architecture, field strength, and applications. These factors create numerous opportunities for market participants, including the development of advanced imaging technologies, expansion into new applications, and strategic partnerships to enhance market reach.

Dominant Markets & Segments in North America Innovative Open MRI & Imaging Industry
The United States dominates the North American open MRI & imaging market, followed by Canada and Mexico. Within the United States, high-population density regions with robust healthcare infrastructure experience higher market penetration.
- By Architecture: Open MRI systems are experiencing faster growth compared to closed MRI systems due to increased patient comfort and ease of access.
- By Field Strength: Medium-field MRI systems hold the largest market share currently, but the demand for very high and ultra-high field MRI systems is increasing for advanced diagnostic applications.
- By Application: Oncology, Neurology and Musculoskeletal applications are driving the majority of market growth, while cardiology and gastroenterology segments are witnessing steady growth.
Key Growth Drivers:
- Robust healthcare infrastructure in the US.
- High prevalence of chronic diseases requiring advanced imaging techniques.
- Increasing government funding for healthcare research and development.
- Technological advancements leading to improved image quality, speed, and patient comfort.
The market dominance is primarily determined by the concentration of healthcare facilities, the prevalence of targeted diseases, and the level of technological adoption.
North America Innovative Open MRI & Imaging Industry Product Analysis
Product innovations are focused on improving image quality, reducing scan times, and enhancing patient comfort. Open MRI systems are increasingly incorporating advanced technologies such as AI-powered image analysis, and high-field strength magnets for enhanced image resolution. These innovations cater to the growing demand for faster, more accurate, and more comfortable imaging procedures. The competitive advantage stems from superior image quality, advanced features, and efficient workflow solutions, coupled with strong distribution networks and robust after-sales services.
Key Drivers, Barriers & Challenges in North America Innovative Open MRI & Imaging Industry
Key Drivers:
Technological advancements (AI-powered image analysis, improved coil technology), increasing prevalence of chronic diseases requiring advanced imaging, rising healthcare expenditure and an aging population driving demand for high-quality diagnostic tools.
Challenges & Restraints:
High cost of MRI systems and procedures, stringent regulatory approvals, and competition from alternative imaging modalities (CT, ultrasound) represent significant challenges. Supply chain disruptions (semiconductor shortages, etc.) can negatively impact production and availability, potentially affecting market growth by xx% in the short term.
Growth Drivers in the North America Innovative Open MRI & Imaging Industry Market
Technological advancements in MRI technology, such as AI-powered image analysis and higher field strengths, are key growth drivers. The rising prevalence of chronic diseases requiring advanced imaging techniques, coupled with increased healthcare spending and an aging population, further fuels market expansion. Government initiatives supporting healthcare innovation and research also contribute to market growth.
Challenges Impacting North America Innovative Open MRI & Imaging Industry Growth
High capital costs associated with MRI systems and ongoing maintenance present significant challenges. Regulatory hurdles for obtaining approvals and clearances can delay product launches and market entry. The competitive landscape, with existing players and emerging technologies, creates intense pressure. Supply chain disruptions can constrain production and availability, impacting growth.
Key Players Shaping the North America Innovative Open MRI & Imaging Industry Market
- Aurora Imaging Technology
- Esaote SpA
- Fonar Corporation
- Siemens Healthineers
- GE Healthcare
- FUJIFILM Corporation
- Koninklijke Philips
- Neusoft Medical Systems Co Ltd
- Canon Medical Systems Corporation
- Bruker Corporation
Significant North America Innovative Open MRI & Imaging Industry Industry Milestones
- July 2022: Promaxo sold its in-office MRI system to two-physician practices on the East Coast of the United States, signifying a shift towards decentralized imaging solutions and increased accessibility.
- July 2022: UF Health implemented an MRI device integrated with precision radiotherapy for personalized cancer treatment, highlighting the growing trend of integrating advanced imaging with targeted therapies.
Future Outlook for North America Innovative Open MRI & Imaging Industry Market
The North America innovative open MRI & imaging market is poised for continued growth, driven by technological advancements, the increasing prevalence of chronic diseases, and an aging population. Strategic partnerships, technological innovation, and expanding applications will be key drivers of market expansion. Opportunities exist in developing AI-powered diagnostic tools, improving image quality, enhancing patient comfort, and penetrating emerging markets. The market is expected to maintain a robust growth trajectory throughout the forecast period.
North America Innovative Open MRI & Imaging Industry Segmentation
-
1. Architecture
- 1.1. Closed MRI Systems
- 1.2. Open MRI Systems
-
2. Field Strength
- 2.1. Low Field MRI Systems
- 2.2. Medium Field MRI Systems
- 2.3. Very Hig
-
3. Application
- 3.1. Oncology
- 3.2. Neurology
- 3.3. Cardiology
- 3.4. Gastroenterology
- 3.5. Musculoskeletal
- 3.6. Other Applications
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
North America Innovative Open MRI & Imaging Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Innovative Open MRI & Imaging Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.96% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Introduction of Hybrid MRI Systems; Availability of Universal Health Coverage in North America; Surge in Prevalence of Diseases Requiring MRI Coupled with Rise in Geriatric Population
- 3.3. Market Restrains
- 3.3.1. High Cost of MRI Systems; Declining Helium Availability
- 3.4. Market Trends
- 3.4.1. Open MRI Systems are Expected to Grow with High CAGR in the Architecture Segment Over the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Architecture
- 5.1.1. Closed MRI Systems
- 5.1.2. Open MRI Systems
- 5.2. Market Analysis, Insights and Forecast - by Field Strength
- 5.2.1. Low Field MRI Systems
- 5.2.2. Medium Field MRI Systems
- 5.2.3. Very Hig
- 5.3. Market Analysis, Insights and Forecast - by Application
- 5.3.1. Oncology
- 5.3.2. Neurology
- 5.3.3. Cardiology
- 5.3.4. Gastroenterology
- 5.3.5. Musculoskeletal
- 5.3.6. Other Applications
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Architecture
- 6. United States North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Architecture
- 6.1.1. Closed MRI Systems
- 6.1.2. Open MRI Systems
- 6.2. Market Analysis, Insights and Forecast - by Field Strength
- 6.2.1. Low Field MRI Systems
- 6.2.2. Medium Field MRI Systems
- 6.2.3. Very Hig
- 6.3. Market Analysis, Insights and Forecast - by Application
- 6.3.1. Oncology
- 6.3.2. Neurology
- 6.3.3. Cardiology
- 6.3.4. Gastroenterology
- 6.3.5. Musculoskeletal
- 6.3.6. Other Applications
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Architecture
- 7. Canada North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Architecture
- 7.1.1. Closed MRI Systems
- 7.1.2. Open MRI Systems
- 7.2. Market Analysis, Insights and Forecast - by Field Strength
- 7.2.1. Low Field MRI Systems
- 7.2.2. Medium Field MRI Systems
- 7.2.3. Very Hig
- 7.3. Market Analysis, Insights and Forecast - by Application
- 7.3.1. Oncology
- 7.3.2. Neurology
- 7.3.3. Cardiology
- 7.3.4. Gastroenterology
- 7.3.5. Musculoskeletal
- 7.3.6. Other Applications
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Architecture
- 8. Mexico North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Architecture
- 8.1.1. Closed MRI Systems
- 8.1.2. Open MRI Systems
- 8.2. Market Analysis, Insights and Forecast - by Field Strength
- 8.2.1. Low Field MRI Systems
- 8.2.2. Medium Field MRI Systems
- 8.2.3. Very Hig
- 8.3. Market Analysis, Insights and Forecast - by Application
- 8.3.1. Oncology
- 8.3.2. Neurology
- 8.3.3. Cardiology
- 8.3.4. Gastroenterology
- 8.3.5. Musculoskeletal
- 8.3.6. Other Applications
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Architecture
- 9. United States North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Innovative Open MRI & Imaging Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Aurora Imaging Technology
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Esaote SpA
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Fonar Corporation
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Siemens Healthineers
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 GE Healthcare
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 FUJIFILM Corporation
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Koninklijke Philips
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Neusoft Medical Systems Co Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Canon Medical Systems Corporation*List Not Exhaustive
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Bruker Corporation
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Aurora Imaging Technology
List of Figures
- Figure 1: North America Innovative Open MRI & Imaging Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Innovative Open MRI & Imaging Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 3: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 4: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 5: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Innovative Open MRI & Imaging Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 13: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 14: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 15: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 18: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 19: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 20: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Architecture 2019 & 2032
- Table 23: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Field Strength 2019 & 2032
- Table 24: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 25: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Innovative Open MRI & Imaging Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Innovative Open MRI & Imaging Industry?
The projected CAGR is approximately 5.96%.
2. Which companies are prominent players in the North America Innovative Open MRI & Imaging Industry?
Key companies in the market include Aurora Imaging Technology, Esaote SpA, Fonar Corporation, Siemens Healthineers, GE Healthcare, FUJIFILM Corporation, Koninklijke Philips, Neusoft Medical Systems Co Ltd, Canon Medical Systems Corporation*List Not Exhaustive, Bruker Corporation.
3. What are the main segments of the North America Innovative Open MRI & Imaging Industry?
The market segments include Architecture, Field Strength, Application, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 3.93 Million as of 2022.
5. What are some drivers contributing to market growth?
Introduction of Hybrid MRI Systems; Availability of Universal Health Coverage in North America; Surge in Prevalence of Diseases Requiring MRI Coupled with Rise in Geriatric Population.
6. What are the notable trends driving market growth?
Open MRI Systems are Expected to Grow with High CAGR in the Architecture Segment Over the Forecast Period.
7. Are there any restraints impacting market growth?
High Cost of MRI Systems; Declining Helium Availability.
8. Can you provide examples of recent developments in the market?
July 2022: Promaxo sold its in-office MRI system to two-physician practices on the East Coast of the United States. Promaxo's single-sided MRI with an AI-based imaging system empowers practices and hospitals to accurately and seamlessly guide prostate interventions under the Promaxo scanner.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Innovative Open MRI & Imaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Innovative Open MRI & Imaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Innovative Open MRI & Imaging Industry?
To stay informed about further developments, trends, and reports in the North America Innovative Open MRI & Imaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence