Key Insights
The India rigid plastic packaging market is experiencing robust growth, driven by the burgeoning food and beverage, pharmaceutical, and personal care sectors. The market's Compound Annual Growth Rate (CAGR) of 9.36% from 2019 to 2024 indicates significant expansion, projected to continue throughout the forecast period (2025-2033). This growth is fueled by increasing consumer demand, rising disposable incomes, and a shift towards convenient and readily available packaged goods. Bottles and containers represent a substantial segment within the market, followed by cups and tubs, and rigid bulk products like Intermediate Bulk Containers (IBCs). While PP, PET, HDPE, and LDPE remain dominant material types, the market is seeing a growing interest in sustainable and recyclable alternatives, presenting opportunities for innovation and environmentally conscious packaging solutions. Regional variations exist, with growth likely strongest in urban centers and regions with high population density and robust industrial activity. The competitive landscape is characterized by a mix of established multinational players and domestic companies, each vying for market share through product diversification, technological advancements, and strategic partnerships. The increasing focus on food safety regulations and consumer preference for tamper-evident packaging also contribute to market expansion. Potential restraints include fluctuating raw material prices, environmental concerns regarding plastic waste, and stringent regulatory compliance requirements. However, the overall market outlook remains positive, driven by sustained economic growth and the evolving packaging needs of various industries.
The expanding e-commerce sector is further bolstering demand for rigid plastic packaging, as it necessitates secure and efficient packaging for product delivery. Key players are focusing on enhancing their product portfolio through innovation in design and material composition, emphasizing lightweighting to reduce transportation costs and environmental impact. Furthermore, the development of improved recycling technologies and the growing adoption of recycled content in packaging materials represent important trends. These trends suggest that the Indian rigid plastic packaging market will continue its upward trajectory, albeit with challenges related to sustainability and regulatory compliance that companies must address proactively. Considering the available data, a reasonable estimate for the 2025 market size could be around ₹8000 crore (approximately $1 Billion USD), based on extrapolation from the 2019-2024 CAGR and the predicted continued growth. This estimate acknowledges the impact of factors like economic growth, consumer trends, and market competition on the overall market value.
This dynamic report provides a comprehensive analysis of the India Rigid Plastic Packaging Market, offering invaluable insights for industry stakeholders. With a detailed examination of market trends, competitive landscapes, and future projections, this report is an essential resource for businesses seeking to navigate and thrive in this rapidly evolving sector. The report covers the period 2019-2033, with a focus on the base year 2025 and a forecast period extending to 2033. The market is segmented by product type, end-user, and material type, providing a granular understanding of market dynamics.

India Rigid Plastic Packaging Market Structure & Competitive Landscape
The Indian rigid plastic packaging market is characterized by a moderately consolidated structure, with a few large players and numerous smaller regional players. The market exhibits a Herfindahl-Hirschman Index (HHI) of xx, indicating a moderately competitive landscape. Innovation is a key driver, with companies continually investing in new technologies to improve product quality, efficiency, and sustainability. Regulatory changes, such as those concerning plastic waste management, significantly impact market operations. The rising demand for sustainable and eco-friendly packaging solutions is driving innovation in biodegradable and recyclable materials. Product substitutes, such as paperboard and glass, pose a competitive challenge, but rigid plastics retain a strong position due to their cost-effectiveness, durability, and versatility.
Key Aspects:
- Market Concentration: HHI of xx (indicative of moderate concentration).
- Innovation Drivers: Sustainability concerns, improved barrier properties, lightweighting, and automation.
- Regulatory Impacts: Plastic waste management policies, import/export regulations, and food safety standards.
- Product Substitutes: Paperboard, glass, and other sustainable alternatives.
- End-User Segmentation: Dominated by Food & Beverage, Pharmaceuticals, and Personal Care & Cosmetics.
- M&A Trends: A moderate level of M&A activity is observed, with larger players acquiring smaller companies to expand their market reach and product portfolio. Recent acquisitions indicate a consolidation trend; xx number of deals have occurred in the last 5 years, with an estimated total transaction value of xx Million.
India Rigid Plastic Packaging Market Market Trends & Opportunities
The Indian rigid plastic packaging market is experiencing robust growth, driven by factors such as rising disposable incomes, a growing population, and increasing urbanization. The market size is projected to reach xx Million by 2033, exhibiting a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Technological advancements, such as the adoption of automation in manufacturing and the development of advanced materials, are transforming the industry. Consumer preferences are shifting towards sustainable and convenient packaging solutions, creating new opportunities for eco-friendly materials and packaging formats. The competitive landscape is characterized by intense competition among both domestic and international players. The market penetration rate for rigid plastic packaging in various end-user segments is constantly increasing, driven by the product's properties.

Dominant Markets & Segments in India Rigid Plastic Packaging Market
The Indian rigid plastic packaging market is geographically diverse, with significant growth across various regions. However, the states of Maharashtra, Gujarat, and Tamil Nadu are currently the leading markets due to robust industrial activity and concentration of major packaging manufacturers.
By Product Type:
- Bottles & Containers: This segment dominates the market due to high demand across various sectors (food, beverages, pharmaceuticals).
- Cups & Tubs: This segment is experiencing steady growth fueled by the increasing popularity of ready-to-eat meals and consumer convenience products.
- Rigid Bulk Products (RIBC, etc.): This segment is showing considerable growth due to the burgeoning industrial sector and the demand for safe and efficient bulk packaging.
- Other Product Types (Caps & Closures, etc.): This is a significant supporting segment, with strong growth tied directly to the primary packaging types.
By End-user Type:
- Food: This sector drives significant demand, particularly for bottled and packaged food products.
- Beverage: Strong growth is witnessed here, primarily for carbonated soft drinks, juices, and bottled water.
- Pharmaceuticals: The sector requires specialized rigid packaging, driving market demand.
- Personal Care & Cosmetics: Growing disposable incomes and heightened consumer awareness of hygiene fuel demand here.
- Homecare: Cleaning products and personal care products utilizing this packaging are steadily increasing.
- Industrial: Lubricants, fertilizers, and other chemicals represent a substantial segment for this packaging.
By Material Type:
- PP: High demand in various end-use sectors ensures continued market presence.
- PET: Its lightweight and clear properties continue to provide significant demand.
- HDPE & LDPE: Wide-ranging applications solidify market share.
- Other Material Types: Growth in this segment is driven by innovations in biodegradable and recyclable materials.
Key Growth Drivers:
- Expanding industrial sector: The growth in manufacturing drives demand across several segments.
- Government initiatives: Initiatives aimed at improving infrastructure and promoting domestic manufacturing have played a significant role in the market's growth.
- Growing middle class: Increased disposable incomes lead to greater consumption of packaged goods.
- Rise of e-commerce: E-commerce's popularity mandates improved packaging for safe delivery.
India Rigid Plastic Packaging Market Product Analysis
The Indian rigid plastic packaging market showcases diverse product innovations, encompassing lightweight designs, enhanced barrier properties, and improved recyclability. Advancements in materials science have led to the development of high-performance plastics with greater resistance to environmental factors. These innovations are tailored to meet specific end-user requirements, ensuring optimal product protection and shelf life. The market's competitiveness is determined by factors like cost-effectiveness, efficient production techniques, and superior quality.
Key Drivers, Barriers & Challenges in India Rigid Plastic Packaging Market
Key Drivers:
- Rapid growth of organized retail and e-commerce.
- Rising demand for convenience food and beverages.
- Government initiatives promoting "Make in India" and industrial growth.
- Increased focus on product safety and hygiene.
Key Challenges & Restraints:
- Fluctuating raw material prices (plastic resin prices).
- Environmental concerns and regulations around plastic waste (xx% reduction target by 20xx).
- Intense competition among existing players.
- Supply chain disruptions and logistical challenges.
Growth Drivers in the India Rigid Plastic Packaging Market Market
The Indian market is propelled by a confluence of factors, notably the burgeoning food and beverage sector, expanding pharmaceutical industry, and a rising middle class with increased spending power. Government initiatives focused on infrastructure development and easing of regulatory processes further amplify market growth. Technological advancements, such as improved automation and sustainable packaging solutions, play a pivotal role.
Challenges Impacting India Rigid Plastic Packaging Market Growth
Challenges include fluctuations in raw material prices, stringent environmental regulations, and intense competition. Supply chain disruptions and logistical issues also hinder market growth. These issues collectively create uncertainty in market projections. Addressing these challenges effectively is critical for sustained expansion.
Key Players Shaping the India Rigid Plastic Packaging Market Market
- Amcor Rigid Plastics
- Chemco Group
- Bulkcorp International Private Limited
- Pearlpet (Pearl Polymers Limited)
- Hitech Corporation (Hitech Group)
- Rishi FIBC Soliutions Private Limited
- EPL Limited
- Tripak Solutions
- Time Technoplast Ltd
- Supple Pack (India) Private Limited
- Mold-Tek Packaging Ltd
- Pyramid Technoplast Pvt Ltd
- Regent Plast Pvt Ltd
- Parekhplast India Limited
- Manjushree Technopack Ltd
- Unity Poly Barrels Private Limited
Significant India Rigid Plastic Packaging Market Industry Milestones
- October 2022: Mold-Tek Packaging announced plans for a new co-located plant near Chennai, investing USD 3.67 Million. This expansion reflects growing demand and strategic investment in manufacturing capacity.
- August 2022: Manjushree Technopack acquired Hitesh Plastics, strengthening its position in the caps and closures segment and enhancing its beverage sector partnerships. This acquisition reflects consolidation within the market.
Future Outlook for India Rigid Plastic Packaging Market Market
The future outlook for the Indian rigid plastic packaging market is positive, driven by sustained economic growth, increasing consumption of packaged goods, and ongoing innovation in packaging materials and technologies. Strategic investments in sustainable packaging solutions and capacity expansion are likely to shape the market landscape. The market's resilience and adaptability suggest strong growth potential throughout the forecast period.
India Rigid Plastic Packaging Market Segmentation
-
1. Resin Type
-
1.1. Polyethylene (PE)
- 1.1.1. Low-Dens
- 1.1.2. High Density Polyethylene (HDPE)
- 1.2. Polyethylene terephthalate (PET)
- 1.3. Polypropylene (PP)
- 1.4. Polystyrene (PS) and Expanded polystyrene (EPS
- 1.5. Polyvinyl chloride (PVC)
- 1.6. Other Resin Types
-
1.1. Polyethylene (PE)
-
2. Product Type
- 2.1. Bottles and Jars
- 2.2. Trays and Containers
- 2.3. Caps and Closures
- 2.4. Intermediate Bulk Containers (IBCs)
- 2.5. Drums
- 2.6. Pallets
- 2.7. Other Product Types
-
3. End-use Industries
-
3.1. Food**
- 3.1.1. Candy & Confectionery
- 3.1.2. Frozen Foods
- 3.1.3. Fresh Produce
- 3.1.4. Dairy Products
- 3.1.5. Dry Foods
- 3.1.6. Meat, Poultry, and Seafood
- 3.1.7. Pet Food
- 3.1.8. Other Food Products
- 3.2. Foodservice
- 3.3. Beverage
- 3.4. Healthcare
- 3.5. Cosmetics and Personal Care
- 3.6. Industri
- 3.7. Building and Construction
- 3.8. Automotive
- 3.9. Other End User Industries
-
3.1. Food**
India Rigid Plastic Packaging Market Segmentation By Geography
- 1. India

India Rigid Plastic Packaging Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.36% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing demand for primary packaging driven by unit sales; Rising E-Commerce Sales is Expected to Drive the Packaging Market; Recent innovations such as child resistant packaging & micropump driven by entry of global vendors expected to spur growth
- 3.3. Market Restrains
- 3.3.1. Insufficient Recycling Techniques Caution About the Environment; Stringent Laws & Regulations Pertaining to Plastic Industries; Competition From Alternative Packaging Materials
- 3.4. Market Trends
- 3.4.1. Rising E-Commerce Sales is Expected to Drive the Packaging Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 5.1.1. Polyethylene (PE)
- 5.1.1.1. Low-Dens
- 5.1.1.2. High Density Polyethylene (HDPE)
- 5.1.2. Polyethylene terephthalate (PET)
- 5.1.3. Polypropylene (PP)
- 5.1.4. Polystyrene (PS) and Expanded polystyrene (EPS
- 5.1.5. Polyvinyl chloride (PVC)
- 5.1.6. Other Resin Types
- 5.1.1. Polyethylene (PE)
- 5.2. Market Analysis, Insights and Forecast - by Product Type
- 5.2.1. Bottles and Jars
- 5.2.2. Trays and Containers
- 5.2.3. Caps and Closures
- 5.2.4. Intermediate Bulk Containers (IBCs)
- 5.2.5. Drums
- 5.2.6. Pallets
- 5.2.7. Other Product Types
- 5.3. Market Analysis, Insights and Forecast - by End-use Industries
- 5.3.1. Food**
- 5.3.1.1. Candy & Confectionery
- 5.3.1.2. Frozen Foods
- 5.3.1.3. Fresh Produce
- 5.3.1.4. Dairy Products
- 5.3.1.5. Dry Foods
- 5.3.1.6. Meat, Poultry, and Seafood
- 5.3.1.7. Pet Food
- 5.3.1.8. Other Food Products
- 5.3.2. Foodservice
- 5.3.3. Beverage
- 5.3.4. Healthcare
- 5.3.5. Cosmetics and Personal Care
- 5.3.6. Industri
- 5.3.7. Building and Construction
- 5.3.8. Automotive
- 5.3.9. Other End User Industries
- 5.3.1. Food**
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. India
- 5.1. Market Analysis, Insights and Forecast - by Resin Type
- 6. North India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 7. South India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 8. East India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 9. West India India Rigid Plastic Packaging Market Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Amcor Rigid Plastics
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Chemco Group
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Bulkcorp International Private Limited
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Pearlpet (Pearl Polymers Limited)
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Hitech Corporation (Hitech Group)
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Rishi FIBC Soliutions Private Limited
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 EPL Limited
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Tripak Solutions
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Time Technoplast Ltd
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Supple Pack (India) Private Limited*List Not Exhaustive
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Mold-Tek Packaging Ltd
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Pyramid Technoplast Pvt Ltd
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.13 Regent Plast Pvt Ltd
- 10.2.13.1. Overview
- 10.2.13.2. Products
- 10.2.13.3. SWOT Analysis
- 10.2.13.4. Recent Developments
- 10.2.13.5. Financials (Based on Availability)
- 10.2.14 Parekhplast India Limited
- 10.2.14.1. Overview
- 10.2.14.2. Products
- 10.2.14.3. SWOT Analysis
- 10.2.14.4. Recent Developments
- 10.2.14.5. Financials (Based on Availability)
- 10.2.15 Manjushree Technopack Ltd
- 10.2.15.1. Overview
- 10.2.15.2. Products
- 10.2.15.3. SWOT Analysis
- 10.2.15.4. Recent Developments
- 10.2.15.5. Financials (Based on Availability)
- 10.2.16 Unity Poly Barrels Private Limited
- 10.2.16.1. Overview
- 10.2.16.2. Products
- 10.2.16.3. SWOT Analysis
- 10.2.16.4. Recent Developments
- 10.2.16.5. Financials (Based on Availability)
- 10.2.1 Amcor Rigid Plastics
List of Figures
- Figure 1: India Rigid Plastic Packaging Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: India Rigid Plastic Packaging Market Share (%) by Company 2024
List of Tables
- Table 1: India Rigid Plastic Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: India Rigid Plastic Packaging Market Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 3: India Rigid Plastic Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: India Rigid Plastic Packaging Market Revenue Million Forecast, by End-use Industries 2019 & 2032
- Table 5: India Rigid Plastic Packaging Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: India Rigid Plastic Packaging Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: North India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: South India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: East India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: West India India Rigid Plastic Packaging Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: India Rigid Plastic Packaging Market Revenue Million Forecast, by Resin Type 2019 & 2032
- Table 12: India Rigid Plastic Packaging Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 13: India Rigid Plastic Packaging Market Revenue Million Forecast, by End-use Industries 2019 & 2032
- Table 14: India Rigid Plastic Packaging Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the India Rigid Plastic Packaging Market?
The projected CAGR is approximately 9.36%.
2. Which companies are prominent players in the India Rigid Plastic Packaging Market?
Key companies in the market include Amcor Rigid Plastics, Chemco Group, Bulkcorp International Private Limited, Pearlpet (Pearl Polymers Limited), Hitech Corporation (Hitech Group), Rishi FIBC Soliutions Private Limited, EPL Limited, Tripak Solutions, Time Technoplast Ltd, Supple Pack (India) Private Limited*List Not Exhaustive, Mold-Tek Packaging Ltd, Pyramid Technoplast Pvt Ltd, Regent Plast Pvt Ltd, Parekhplast India Limited, Manjushree Technopack Ltd, Unity Poly Barrels Private Limited.
3. What are the main segments of the India Rigid Plastic Packaging Market?
The market segments include Resin Type, Product Type, End-use Industries.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing demand for primary packaging driven by unit sales; Rising E-Commerce Sales is Expected to Drive the Packaging Market; Recent innovations such as child resistant packaging & micropump driven by entry of global vendors expected to spur growth.
6. What are the notable trends driving market growth?
Rising E-Commerce Sales is Expected to Drive the Packaging Market.
7. Are there any restraints impacting market growth?
Insufficient Recycling Techniques Caution About the Environment; Stringent Laws & Regulations Pertaining to Plastic Industries; Competition From Alternative Packaging Materials.
8. Can you provide examples of recent developments in the market?
October 2022: Mold-Tek Packaging announced its plans to open a co-located plant at Cheyyar, close to Chennai, to meet their needs after receiving a Letter of Award ('LOA') from Grasim Industries Birla Paints Division for the provision of packing material (PAILS). The new facility would require an expenditure of about INR 30 crore (USD 3.67 million) to build up and be operational by the end of 2025.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "India Rigid Plastic Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the India Rigid Plastic Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the India Rigid Plastic Packaging Market?
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Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence