Key Insights
The European aviation market, valued at €67.81 billion in 2025, is projected to experience steady growth, with a Compound Annual Growth Rate (CAGR) of 2.98% from 2025 to 2033. This growth is driven by several factors. Firstly, increasing air travel demand within Europe, fueled by a growing middle class and expanding tourism sector, contributes significantly to the market expansion. Secondly, the ongoing modernization of European aviation infrastructure, including airport expansions and upgrades, enhances operational efficiency and supports increased flight capacity. Furthermore, technological advancements in aircraft design and manufacturing, leading to more fuel-efficient and environmentally friendly aircraft, are driving market growth. Finally, government initiatives aimed at fostering sustainable aviation practices within the European Union, coupled with investments in research and development of alternative aviation fuels, present further growth opportunities.
However, the market faces certain restraints. Fluctuations in fuel prices significantly impact airline profitability and overall market growth. Economic downturns or geopolitical instability can also negatively impact air travel demand. Furthermore, stringent environmental regulations and the growing concerns regarding the environmental impact of aviation pose challenges to the industry. Competition among major players, including Airbus, Boeing, and several regional manufacturers, further complicates the market landscape. The segmentation within the European aviation market reveals significant contributions from commercial aviation, followed by general aviation and military sectors. Germany, France, the UK and Italy represent the largest national markets within Europe, benefiting from established aviation infrastructure and strong domestic travel demand. The projected growth necessitates strategic planning by airlines and manufacturers to navigate market challenges and capitalize on emerging opportunities.
European Aviation Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the European aviation market, covering the period from 2019 to 2033. With a focus on key segments, including commercial aviation, military aviation (freighter and non-combat aircraft), and general aviation, this report offers invaluable insights for industry professionals, investors, and policymakers. We delve into market structure, competitive dynamics, technological advancements, and future growth projections, providing a complete picture of this dynamic and ever-evolving sector. The report utilizes a robust methodology, incorporating historical data (2019-2024), a base year of 2025, and forecasts extending to 2033, offering a comprehensive view of the market's trajectory. The total market size in 2025 is estimated at xx Million USD.
European Aviation Market Market Structure & Competitive Landscape
The European aviation market exhibits a moderately concentrated structure, with a few major players commanding significant market share. The Herfindahl-Hirschman Index (HHI) for 2024 is estimated at xx, indicating a competitive landscape with some consolidation. Key drivers of innovation include the increasing demand for fuel-efficient aircraft, advancements in aviation technology (e.g., autonomous systems), and the growing focus on sustainability. Stringent regulatory frameworks, including those governing safety, emissions, and airspace management, significantly impact market dynamics. Product substitutes, such as high-speed rail for short-haul flights, pose a challenge, particularly for regional carriers. End-user segmentation comprises airlines, military forces, general aviation operators, and cargo carriers. Mergers and acquisitions (M&A) activity in the sector has been robust in recent years, with a total volume of xx Million USD in deals recorded between 2020 and 2024.
- Market Concentration: Moderately concentrated, with HHI of xx in 2024.
- Innovation Drivers: Fuel efficiency, technological advancements (autonomous systems), sustainability.
- Regulatory Impacts: Stringent safety, emissions, and airspace management regulations.
- Product Substitutes: High-speed rail.
- End-User Segmentation: Airlines, military, general aviation, cargo carriers.
- M&A Trends: Significant M&A activity (xx Million USD between 2020-2024).
European Aviation Market Market Trends & Opportunities
The European aviation market is poised for robust growth, with a projected Compound Annual Growth Rate (CAGR) of xx% from 2025 to 2033. Market size is projected to reach xx Million USD by 2033. This growth is driven by several factors, including rising air travel demand fueled by increasing disposable incomes and tourism, the expansion of low-cost carriers, and ongoing investments in airport infrastructure. Technological advancements, such as the adoption of more fuel-efficient aircraft and the integration of digital technologies to improve operational efficiency and passenger experience, are further stimulating market expansion. Consumer preferences are shifting towards greater comfort, connectivity, and sustainability, driving demand for upgraded aircraft and services. Competitive dynamics are intensifying, with companies vying for market share through innovation, cost optimization, and strategic alliances. Market penetration rates for new technologies, such as electric and hybrid-electric aircraft, are still low but are expected to increase steadily over the forecast period.
Dominant Markets & Segments in European Aviation Market
The commercial aviation segment dominates the European aviation market, followed by military aviation and general aviation. Within commercial aviation, the short-haul segment is the largest. Growth in the commercial aviation sector is fueled by strong passenger traffic growth, particularly in Europe's major hub airports. Within the military aviation segment, the demand for advanced fighter jets and surveillance aircraft is a key growth driver. The general aviation segment is experiencing growth due to increased demand for private jets and business aviation services.
- Commercial Aviation: Dominant segment; driven by passenger traffic growth and low-cost carrier expansion.
- Military Aviation: Strong growth driven by demand for advanced aircraft and modernization programs.
- General Aviation: Growing due to increased demand for private jets and business aviation.
- Key Growth Drivers (by Segment):
- Commercial Aviation: Increased passenger traffic, infrastructure development, tourism.
- Military Aviation: Modernization of defense fleets, geopolitical factors, technological advancements.
- General Aviation: Rising disposable incomes, business travel, private aviation services.
European Aviation Market Product Analysis
The European aviation market is characterized by ongoing product innovation, focusing on enhanced fuel efficiency, improved safety features, and advanced technologies such as fly-by-wire systems and integrated avionics. New aircraft designs are incorporating lighter materials, optimized aerodynamics, and advanced propulsion systems to reduce environmental impact. The market also sees a growing trend towards the integration of data analytics and artificial intelligence to enhance operational efficiency and predictive maintenance. The competitive advantage hinges on factors such as fuel efficiency, technological advancements, maintenance costs, passenger comfort, and operational reliability.
Key Drivers, Barriers & Challenges in European Aviation Market
Key Drivers:
- Technological advancements (fuel efficiency, automation).
- Rising passenger numbers and tourism.
- Increased government investment in infrastructure.
- Expansion of low-cost carriers.
Challenges and Restraints:
- High fuel prices and volatile oil markets.
- Stringent environmental regulations (carbon emissions).
- Economic uncertainty and potential downturns.
- Intense competition and consolidation.
- Supply chain disruptions, impacting manufacturing and maintenance. This resulted in a xx% increase in aircraft delivery delays in 2024.
Growth Drivers in the European Aviation Market Market
Technological advancements in aircraft design, materials, and propulsion systems are driving fuel efficiency and reducing environmental impact. Increased passenger demand, fueled by economic growth and tourism, is creating opportunities for growth. Government investment in airport infrastructure and air traffic management systems is further stimulating market expansion.
Challenges Impacting European Aviation Market Growth
Regulatory complexities, including emissions standards and safety regulations, pose significant challenges. Supply chain disruptions can delay aircraft deliveries and increase costs. Intense competition among established players and new entrants creates pressure on profitability.
Key Players Shaping the European Aviation Market Market
- Textron Inc
- General Dynamics Corporation
- Embraer S.A.
- Lockheed Martin Corporation
- Airbus SE
- Dassault Aviation SA
- Pilatus Aircraft Ltd
- Daher
- Leonardo S.p.A
- Bombardier Inc
- Saab AB
- The Boeing Company
Significant European Aviation Market Industry Milestones
- October 2023: The UK announced trials for 16 Protector surveillance aircraft, expected to enter service in late 2024. This signifies a commitment to advanced surveillance capabilities and could stimulate demand for similar technologies.
- October 2022: Jet2's order of 35 A320neo family aircraft (with an option for 36 more) valued at USD 3.9 billion (potentially USD 8 billion) indicates significant investment in fleet modernization and expansion within the European commercial aviation sector.
- July 2022: The USD 8.4 billion FMS approval for 35 F-35A aircraft to Germany highlights substantial investment in military aviation modernization, replacing older fleets with advanced technology.
Future Outlook for European Aviation Market Market
The European aviation market is expected to experience sustained growth, driven by technological advancements, increasing passenger numbers, and infrastructure investments. Strategic opportunities exist in areas such as sustainable aviation fuels (SAFs), advanced air mobility (AAM), and digitalization. The market potential is significant, particularly for companies that can effectively adapt to evolving consumer preferences and regulatory landscapes. The long-term outlook remains positive, despite potential short-term challenges.
European Aviation Market Segmentation
-
1. Type
-
1.1. Commercial Aviation
- 1.1.1. Passenger Aircraft
- 1.1.2. Freighter Aircraft
-
1.2. Military Aviation
- 1.2.1. Combat Aircraft
- 1.2.2. Non-combat Aircraft
-
1.3. General Aviation
- 1.3.1. Helicopters
- 1.3.2. Piston Fixed-wing Aircraft
- 1.3.3. Turboprop Aircraft
- 1.3.4. Business Jet
-
1.1. Commercial Aviation
European Aviation Market Segmentation By Geography
- 1. United Kingdom
- 2. Germany
- 3. France
- 4. Italy
- 5. Spain
- 6. Russia
- 7. Rest of Europe
European Aviation Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 2.98% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 3.4.1. Military Segment to Showcase Remarkable Growth During the Forecast Period
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Commercial Aviation
- 5.1.1.1. Passenger Aircraft
- 5.1.1.2. Freighter Aircraft
- 5.1.2. Military Aviation
- 5.1.2.1. Combat Aircraft
- 5.1.2.2. Non-combat Aircraft
- 5.1.3. General Aviation
- 5.1.3.1. Helicopters
- 5.1.3.2. Piston Fixed-wing Aircraft
- 5.1.3.3. Turboprop Aircraft
- 5.1.3.4. Business Jet
- 5.1.1. Commercial Aviation
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. United Kingdom
- 5.2.2. Germany
- 5.2.3. France
- 5.2.4. Italy
- 5.2.5. Spain
- 5.2.6. Russia
- 5.2.7. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. United Kingdom European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Commercial Aviation
- 6.1.1.1. Passenger Aircraft
- 6.1.1.2. Freighter Aircraft
- 6.1.2. Military Aviation
- 6.1.2.1. Combat Aircraft
- 6.1.2.2. Non-combat Aircraft
- 6.1.3. General Aviation
- 6.1.3.1. Helicopters
- 6.1.3.2. Piston Fixed-wing Aircraft
- 6.1.3.3. Turboprop Aircraft
- 6.1.3.4. Business Jet
- 6.1.1. Commercial Aviation
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Germany European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Commercial Aviation
- 7.1.1.1. Passenger Aircraft
- 7.1.1.2. Freighter Aircraft
- 7.1.2. Military Aviation
- 7.1.2.1. Combat Aircraft
- 7.1.2.2. Non-combat Aircraft
- 7.1.3. General Aviation
- 7.1.3.1. Helicopters
- 7.1.3.2. Piston Fixed-wing Aircraft
- 7.1.3.3. Turboprop Aircraft
- 7.1.3.4. Business Jet
- 7.1.1. Commercial Aviation
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. France European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Commercial Aviation
- 8.1.1.1. Passenger Aircraft
- 8.1.1.2. Freighter Aircraft
- 8.1.2. Military Aviation
- 8.1.2.1. Combat Aircraft
- 8.1.2.2. Non-combat Aircraft
- 8.1.3. General Aviation
- 8.1.3.1. Helicopters
- 8.1.3.2. Piston Fixed-wing Aircraft
- 8.1.3.3. Turboprop Aircraft
- 8.1.3.4. Business Jet
- 8.1.1. Commercial Aviation
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Italy European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Commercial Aviation
- 9.1.1.1. Passenger Aircraft
- 9.1.1.2. Freighter Aircraft
- 9.1.2. Military Aviation
- 9.1.2.1. Combat Aircraft
- 9.1.2.2. Non-combat Aircraft
- 9.1.3. General Aviation
- 9.1.3.1. Helicopters
- 9.1.3.2. Piston Fixed-wing Aircraft
- 9.1.3.3. Turboprop Aircraft
- 9.1.3.4. Business Jet
- 9.1.1. Commercial Aviation
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Spain European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Commercial Aviation
- 10.1.1.1. Passenger Aircraft
- 10.1.1.2. Freighter Aircraft
- 10.1.2. Military Aviation
- 10.1.2.1. Combat Aircraft
- 10.1.2.2. Non-combat Aircraft
- 10.1.3. General Aviation
- 10.1.3.1. Helicopters
- 10.1.3.2. Piston Fixed-wing Aircraft
- 10.1.3.3. Turboprop Aircraft
- 10.1.3.4. Business Jet
- 10.1.1. Commercial Aviation
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Russia European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Type
- 11.1.1. Commercial Aviation
- 11.1.1.1. Passenger Aircraft
- 11.1.1.2. Freighter Aircraft
- 11.1.2. Military Aviation
- 11.1.2.1. Combat Aircraft
- 11.1.2.2. Non-combat Aircraft
- 11.1.3. General Aviation
- 11.1.3.1. Helicopters
- 11.1.3.2. Piston Fixed-wing Aircraft
- 11.1.3.3. Turboprop Aircraft
- 11.1.3.4. Business Jet
- 11.1.1. Commercial Aviation
- 11.1. Market Analysis, Insights and Forecast - by Type
- 12. Rest of Europe European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - by Type
- 12.1.1. Commercial Aviation
- 12.1.1.1. Passenger Aircraft
- 12.1.1.2. Freighter Aircraft
- 12.1.2. Military Aviation
- 12.1.2.1. Combat Aircraft
- 12.1.2.2. Non-combat Aircraft
- 12.1.3. General Aviation
- 12.1.3.1. Helicopters
- 12.1.3.2. Piston Fixed-wing Aircraft
- 12.1.3.3. Turboprop Aircraft
- 12.1.3.4. Business Jet
- 12.1.1. Commercial Aviation
- 12.1. Market Analysis, Insights and Forecast - by Type
- 13. Germany European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 14. France European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 15. Italy European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 16. United Kingdom European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 17. Netherlands European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 18. Sweden European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 19. Rest of Europe European Aviation Market Analysis, Insights and Forecast, 2019-2031
- 20. Competitive Analysis
- 20.1. Market Share Analysis 2024
- 20.2. Company Profiles
- 20.2.1 Textron Inc
- 20.2.1.1. Overview
- 20.2.1.2. Products
- 20.2.1.3. SWOT Analysis
- 20.2.1.4. Recent Developments
- 20.2.1.5. Financials (Based on Availability)
- 20.2.2 General Dynamics Corporation
- 20.2.2.1. Overview
- 20.2.2.2. Products
- 20.2.2.3. SWOT Analysis
- 20.2.2.4. Recent Developments
- 20.2.2.5. Financials (Based on Availability)
- 20.2.3 Embraer S
- 20.2.3.1. Overview
- 20.2.3.2. Products
- 20.2.3.3. SWOT Analysis
- 20.2.3.4. Recent Developments
- 20.2.3.5. Financials (Based on Availability)
- 20.2.4 Lockheed Martin Corporation
- 20.2.4.1. Overview
- 20.2.4.2. Products
- 20.2.4.3. SWOT Analysis
- 20.2.4.4. Recent Developments
- 20.2.4.5. Financials (Based on Availability)
- 20.2.5 Airbus SE
- 20.2.5.1. Overview
- 20.2.5.2. Products
- 20.2.5.3. SWOT Analysis
- 20.2.5.4. Recent Developments
- 20.2.5.5. Financials (Based on Availability)
- 20.2.6 Dassult Aviation SA
- 20.2.6.1. Overview
- 20.2.6.2. Products
- 20.2.6.3. SWOT Analysis
- 20.2.6.4. Recent Developments
- 20.2.6.5. Financials (Based on Availability)
- 20.2.7 Pilatus Aircraft Ltd
- 20.2.7.1. Overview
- 20.2.7.2. Products
- 20.2.7.3. SWOT Analysis
- 20.2.7.4. Recent Developments
- 20.2.7.5. Financials (Based on Availability)
- 20.2.8 Daher
- 20.2.8.1. Overview
- 20.2.8.2. Products
- 20.2.8.3. SWOT Analysis
- 20.2.8.4. Recent Developments
- 20.2.8.5. Financials (Based on Availability)
- 20.2.9 Leonardo S p A
- 20.2.9.1. Overview
- 20.2.9.2. Products
- 20.2.9.3. SWOT Analysis
- 20.2.9.4. Recent Developments
- 20.2.9.5. Financials (Based on Availability)
- 20.2.10 Bombardier Inc
- 20.2.10.1. Overview
- 20.2.10.2. Products
- 20.2.10.3. SWOT Analysis
- 20.2.10.4. Recent Developments
- 20.2.10.5. Financials (Based on Availability)
- 20.2.11 Saab AB
- 20.2.11.1. Overview
- 20.2.11.2. Products
- 20.2.11.3. SWOT Analysis
- 20.2.11.4. Recent Developments
- 20.2.11.5. Financials (Based on Availability)
- 20.2.12 The Boeing Company
- 20.2.12.1. Overview
- 20.2.12.2. Products
- 20.2.12.3. SWOT Analysis
- 20.2.12.4. Recent Developments
- 20.2.12.5. Financials (Based on Availability)
- 20.2.1 Textron Inc
List of Figures
- Figure 1: European Aviation Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: European Aviation Market Share (%) by Company 2024
List of Tables
- Table 1: European Aviation Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 3: European Aviation Market Revenue Million Forecast, by Region 2019 & 2032
- Table 4: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 5: Germany European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 6: France European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Italy European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: United Kingdom European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Netherlands European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Sweden European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of Europe European Aviation Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 13: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 15: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 17: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 18: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 19: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 20: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 21: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 23: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
- Table 24: European Aviation Market Revenue Million Forecast, by Type 2019 & 2032
- Table 25: European Aviation Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the European Aviation Market?
The projected CAGR is approximately 2.98%.
2. Which companies are prominent players in the European Aviation Market?
Key companies in the market include Textron Inc, General Dynamics Corporation, Embraer S, Lockheed Martin Corporation, Airbus SE, Dassult Aviation SA, Pilatus Aircraft Ltd, Daher, Leonardo S p A, Bombardier Inc, Saab AB, The Boeing Company.
3. What are the main segments of the European Aviation Market?
The market segments include Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 67.81 Million as of 2022.
5. What are some drivers contributing to market growth?
N/A
6. What are the notable trends driving market growth?
Military Segment to Showcase Remarkable Growth During the Forecast Period.
7. Are there any restraints impacting market growth?
N/A
8. Can you provide examples of recent developments in the market?
October 2023: The UK announced that the country will likely start trials of new 16 Protector aircraft surveillance aircraft. Aircraft is expected to undergo test flights until entering service in late 2024. A new uncrewed RAF aircraft is capable of global surveillance operations.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "European Aviation Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the European Aviation Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the European Aviation Market?
To stay informed about further developments, trends, and reports in the European Aviation Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
