Key Insights
The North America canned fruits market, valued at approximately $2.5 billion in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 4.16% from 2025 to 2033. This growth is fueled by several key drivers. The increasing demand for convenient and shelf-stable food options, particularly among busy consumers, is a significant factor. Health-conscious consumers are also driving growth, as canned fruits offer a readily available source of vitamins and minerals, especially during seasons when fresh produce is scarce or expensive. Further propelling market expansion is the rising popularity of canned fruit in various food applications, including desserts, smoothies, and breakfast cereals. The market segmentation reveals that peaches, pineapples, and mandarin oranges dominate the product type segment, while whole fruits maintain a larger share compared to cut fruits. Supermarkets and hypermarkets represent the most significant distribution channel, although online retail is showing considerable potential for future growth. Leading companies such as Dole Food Company, Del Monte Foods Inc., and Bonduelle are key players, leveraging their established brand recognition and extensive distribution networks to maintain market share. However, increased competition from private label brands and fluctuating fruit prices pose challenges to overall market growth.
Despite the positive outlook, several factors restrain market expansion. Fluctuations in raw material costs (fruit prices) directly impact production costs and ultimately retail pricing. Consumer preference shifts toward fresh and organic produce present a competitive threat. Furthermore, concerns regarding added sugar and preservatives in certain canned fruit products might limit consumption among health-conscious individuals. To mitigate these challenges, manufacturers are focusing on innovation, introducing healthier options with reduced sugar content and natural preservatives. They are also focusing on sustainable sourcing practices and enhanced packaging to appeal to environmentally conscious consumers. The continued expansion of online retail channels presents a major opportunity for growth, requiring manufacturers to adapt their distribution strategies to cater to this increasingly significant segment. The market’s future growth will depend on the manufacturers' ability to adapt to these evolving consumer preferences and market dynamics.

North America Canned Fruits Market Report: A Comprehensive Analysis (2019-2033)
This dynamic report provides a comprehensive analysis of the North America canned fruits market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. The study covers the period from 2019 to 2033, with a focus on the forecast period from 2025 to 2033, using 2025 as the base year. The report leverages extensive market research and data analysis to provide a detailed understanding of market trends, opportunities, and challenges. The total market value is estimated at xx Million in 2025 and is projected to reach xx Million by 2033, representing a significant growth trajectory.
North America Canned Fruits Market Structure & Competitive Landscape
This section analyzes the competitive landscape of the North American canned fruits market, examining market concentration, innovation drivers, regulatory influences, product substitutes, end-user segmentation, and merger and acquisition (M&A) activity. The market is moderately concentrated, with several major players holding significant market shares. However, the presence of numerous smaller regional players and private labels contributes to a competitive dynamic.
- Market Concentration: The Herfindahl-Hirschman Index (HHI) is estimated at xx, indicating a moderately concentrated market.
- Innovation Drivers: Product diversification (e.g., organic, functional fruits), sustainable packaging, and improved preservation techniques are key innovation drivers.
- Regulatory Impacts: Food safety regulations and labeling requirements significantly influence market dynamics. Changes in these regulations can impact product formulation and pricing.
- Product Substitutes: Fresh fruits, frozen fruits, and fruit juices represent key substitutes, impacting market share.
- End-User Segmentation: The market caters to various end users, including households, food service establishments, and the food processing industry.
- M&A Trends: The recent acquisition of Del Monte by Bonduelle in Canada reflects the ongoing consolidation in the market. The estimated volume of M&A transactions in the North American canned fruits market between 2019 and 2024 is xx deals, with a total value of approximately xx Million. This trend suggests further consolidation is likely in the coming years. The qualitative analysis indicates that strategic acquisitions are driven by a desire to expand product portfolios, enhance distribution networks, and achieve economies of scale.
North America Canned Fruits Market Market Trends & Opportunities
The North America canned fruits market is experiencing steady growth, driven by factors such as increasing consumer demand for convenient and shelf-stable food products, growing health consciousness, and the expanding food processing industry. The Compound Annual Growth Rate (CAGR) for the forecast period (2025-2033) is estimated at xx%. Market penetration of canned fruits is currently at xx% and is projected to increase to xx% by 2033. Technological advancements in processing and packaging are also contributing to market growth, improving product quality and extending shelf life. However, changing consumer preferences towards fresh and minimally processed foods present a challenge. Furthermore, intense competition from other fruit preservation methods like freezing and juicing impacts overall market growth. The rising preference for organic and sustainably sourced canned fruits presents a significant market opportunity. Successful players are adopting innovative strategies to meet these changing demands, focusing on product diversification, sustainable packaging, and efficient supply chain management.

Dominant Markets & Segments in North America Canned Fruits Market
The U.S. holds the largest market share within North America, followed by Canada and Mexico. Among product types, peaches, pineapples, and mandarin oranges dominate the market. Supermarkets/hypermarkets account for the largest distribution channel share.
- Leading Region: United States
- Leading Product Types: Peaches, Pineapples, Mandarin oranges. Peaches are particularly popular due to their versatile use in both sweet and savory dishes. Pineapples appeal to consumers because of their unique flavor and health benefits. Mandarin oranges are preferred for their ease of consumption and convenient packaging.
- Leading Form: Cut fruits (due to convenience).
- Leading Distribution Channel: Supermarkets/Hypermarkets (extensive reach and established supply chains)
Key Growth Drivers:
- Strong Retail Infrastructure: Well-developed supermarket chains and extensive distribution networks facilitate wide product availability.
- Favorable Consumer Preferences: Convenience and long shelf-life remain attractive to consumers.
- Government Support for Food Processing Industry: Government incentives and policies that support the food processing sector create a favourable environment for canned fruit production and distribution.
North America Canned Fruits Market Product Analysis
Significant technological advancements have improved the quality and shelf life of canned fruits. Innovations in packaging, such as BPA-free cans and retort pouches, are gaining popularity. Functional fruit products, enriched with added vitamins or nutrients, represent a growing segment. The market success of these products depends on factors such as consumer acceptance, efficient manufacturing processes, and effective marketing strategies. Competitive advantages include strong branding, efficient supply chain management, and premium product quality.
Key Drivers, Barriers & Challenges in North America Canned Fruits Market
Key Drivers:
The North America canned fruit market is driven by consumer demand for convenient and affordable options. Increasing urbanization and busy lifestyles contribute to this trend. Advancements in canning technology improve product quality and shelf life, further boosting market growth. The growing health consciousness is driving demand for healthier options, such as low-sugar varieties and organic canned fruits.
Key Barriers and Challenges:
Supply chain disruptions, fluctuating raw material costs, and intense competition from fresh and frozen fruit pose significant challenges. Strict regulatory compliance concerning food safety and labeling adds to production costs. Consumer preference shifts towards fresh fruits and other alternatives place pressure on canned fruit sales. The negative perception of additives in some canned fruit brands further hinders market expansion. The estimated negative impact of these challenges on market growth is approximately xx% by 2033.
Growth Drivers in the North America Canned Fruits Market Market
The market growth is propelled by increasing demand for convenient foods, rising disposable incomes, and the growing popularity of functional foods. Technological advancements in preservation and packaging techniques extend shelf-life and improve product quality. Government support for the food processing industry also fosters growth.
Challenges Impacting North America Canned Fruits Market Growth
Fluctuations in raw material prices, stringent food safety regulations, and intense competition from substitutes impact market growth. Supply chain vulnerabilities and rising transportation costs add further pressure.
Key Players Shaping the North America Canned Fruits Market Market
- Bonduelle
- Kangfa Foods
- Princes Foods
- Dole Food Company
- SunOpta
- The Kraft Heinz Company
- CHB Group
- Del Monte Foods Inc
- Native Forest
- Seneca Foods
Significant North America Canned Fruits Market Industry Milestones
- May 2022: Bonduelle Group secured new investors for its North American unit, Bonduelle Americas Long Life (BALL), boosting its growth potential.
- July 2021: Dole Packaged Foods launched Dole Essentials fruit cups, a functional fruit product line, catering to health-conscious consumers.
- April 2021: Del Monte brand joined Bonduelle Group in Canada, enhancing Bonduelle's market presence.
Future Outlook for North America Canned Fruits Market Market
The North America canned fruits market is poised for continued growth, driven by consumer preference for convenience, the rising popularity of functional foods, and innovations in packaging technology. Opportunities exist in developing organic, sustainable, and healthier product offerings to cater to evolving consumer demands. The market is expected to maintain a positive growth trajectory over the forecast period, although it may face challenges from evolving consumer preferences and increased competition.
North America Canned Fruits Market Segmentation
-
1. Product Type
- 1.1. Peaches
- 1.2. Pineapple
- 1.3. Mandarin oranges
- 1.4. Pears
- 1.5. Other Fruit Types
-
2. Form
- 2.1. Whole fruits
- 2.2. Cut fruits
-
3. Distribution Channel
- 3.1. Supermarkets/Hypermarkets
- 3.2. Convenience Stores
- 3.3. Online Retail Stores
- 3.4. Other Distribution Channels
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
- 4.4. Rest of North America
North America Canned Fruits Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
- 4. Rest of North America

North America Canned Fruits Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.16% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Awareness of Functional Benefits of Carotenoids; Consumption of Health and Wellness Products
- 3.3. Market Restrains
- 3.3.1. High Processing Cost and Low Yield of Natural Food Colors
- 3.4. Market Trends
- 3.4.1. Rising trend of on-the-go consumption
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Peaches
- 5.1.2. Pineapple
- 5.1.3. Mandarin oranges
- 5.1.4. Pears
- 5.1.5. Other Fruit Types
- 5.2. Market Analysis, Insights and Forecast - by Form
- 5.2.1. Whole fruits
- 5.2.2. Cut fruits
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/Hypermarkets
- 5.3.2. Convenience Stores
- 5.3.3. Online Retail Stores
- 5.3.4. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.4.4. Rest of North America
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.5.4. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Peaches
- 6.1.2. Pineapple
- 6.1.3. Mandarin oranges
- 6.1.4. Pears
- 6.1.5. Other Fruit Types
- 6.2. Market Analysis, Insights and Forecast - by Form
- 6.2.1. Whole fruits
- 6.2.2. Cut fruits
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Supermarkets/Hypermarkets
- 6.3.2. Convenience Stores
- 6.3.3. Online Retail Stores
- 6.3.4. Other Distribution Channels
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.4.4. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Canada North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Peaches
- 7.1.2. Pineapple
- 7.1.3. Mandarin oranges
- 7.1.4. Pears
- 7.1.5. Other Fruit Types
- 7.2. Market Analysis, Insights and Forecast - by Form
- 7.2.1. Whole fruits
- 7.2.2. Cut fruits
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Supermarkets/Hypermarkets
- 7.3.2. Convenience Stores
- 7.3.3. Online Retail Stores
- 7.3.4. Other Distribution Channels
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.4.4. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Mexico North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Peaches
- 8.1.2. Pineapple
- 8.1.3. Mandarin oranges
- 8.1.4. Pears
- 8.1.5. Other Fruit Types
- 8.2. Market Analysis, Insights and Forecast - by Form
- 8.2.1. Whole fruits
- 8.2.2. Cut fruits
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Supermarkets/Hypermarkets
- 8.3.2. Convenience Stores
- 8.3.3. Online Retail Stores
- 8.3.4. Other Distribution Channels
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.4.4. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of North America North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Peaches
- 9.1.2. Pineapple
- 9.1.3. Mandarin oranges
- 9.1.4. Pears
- 9.1.5. Other Fruit Types
- 9.2. Market Analysis, Insights and Forecast - by Form
- 9.2.1. Whole fruits
- 9.2.2. Cut fruits
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Supermarkets/Hypermarkets
- 9.3.2. Convenience Stores
- 9.3.3. Online Retail Stores
- 9.3.4. Other Distribution Channels
- 9.4. Market Analysis, Insights and Forecast - by Geography
- 9.4.1. United States
- 9.4.2. Canada
- 9.4.3. Mexico
- 9.4.4. Rest of North America
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. United States North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 11. Canada North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 12. Mexico North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of North America North America Canned Fruits Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Bonduelle
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Kangfa Foods
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 Princes Foods
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Dole Food Company
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 SunOpta
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 The Kraft Heinz Company
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 CHB Group
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Del Monte Foods Inc
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Native Forest*List Not Exhaustive
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Seneca Foods
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Bonduelle
List of Figures
- Figure 1: North America Canned Fruits Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Canned Fruits Market Share (%) by Company 2024
List of Tables
- Table 1: North America Canned Fruits Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 4: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 5: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: North America Canned Fruits Market Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Canned Fruits Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 13: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 14: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 18: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 19: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 20: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 23: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 24: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 25: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
- Table 27: North America Canned Fruits Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 28: North America Canned Fruits Market Revenue Million Forecast, by Form 2019 & 2032
- Table 29: North America Canned Fruits Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: North America Canned Fruits Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 31: North America Canned Fruits Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Canned Fruits Market?
The projected CAGR is approximately 4.16%.
2. Which companies are prominent players in the North America Canned Fruits Market?
Key companies in the market include Bonduelle, Kangfa Foods, Princes Foods, Dole Food Company, SunOpta, The Kraft Heinz Company, CHB Group, Del Monte Foods Inc, Native Forest*List Not Exhaustive, Seneca Foods.
3. What are the main segments of the North America Canned Fruits Market?
The market segments include Product Type, Form, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Awareness of Functional Benefits of Carotenoids; Consumption of Health and Wellness Products.
6. What are the notable trends driving market growth?
Rising trend of on-the-go consumption.
7. Are there any restraints impacting market growth?
High Processing Cost and Low Yield of Natural Food Colors.
8. Can you provide examples of recent developments in the market?
In May 2022, Bonduelle Group added new investors to its North American business unit Bonduelle Americas Long Life (BALL) in an effort to secure financing for its future growth plans. BALL has six processing plants in Canada and four in the United States that process canned and frozen fruits sold primarily by private-label brands in North America.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Canned Fruits Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Canned Fruits Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Canned Fruits Market?
To stay informed about further developments, trends, and reports in the North America Canned Fruits Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence