United Kingdom Poultry Meat Market Strategic Insights: Analysis 2025 and Forecasts 2033

Key Insights

The United Kingdom poultry meat market is experiencing robust growth, driven by increasing consumer demand for convenient and affordable protein sources. With a Compound Annual Growth Rate (CAGR) of 26.40% from 2019 to 2024, the market exhibits significant potential. Several factors contribute to this expansion. The rising popularity of ready-to-eat meals and processed poultry products fuels demand in the on-trade (restaurants, cafes) and off-trade (retail) channels. Consumers increasingly favor convenient options like canned and frozen poultry, bolstering the growth of these segments. The preference for healthier and ethically sourced poultry also influences market trends, with increased demand for fresh and chilled options. However, the market faces some restraints, including fluctuations in feed prices impacting production costs and concerns regarding avian influenza outbreaks affecting supply. Major players like 2 Sisters Food Group, Cranswick plc, and Gressingham Foods compete intensely, driving innovation and efficiency within the industry. The market is segmented by form (canned, fresh/chilled, frozen, processed), distribution channel (on-trade, off-trade), and other factors influencing consumer choices and industry dynamics.

Looking ahead to the forecast period (2025-2033), continued growth is anticipated. The market's expansion will likely be fueled by sustained consumer demand, new product development, and potential increases in export opportunities. However, maintaining sustainable production practices and managing the impact of external factors such as climate change and potential disease outbreaks will be crucial for sustained long-term growth. Market participants will need to adapt to changing consumer preferences and regulations related to animal welfare and sustainability to maintain a competitive edge. The segmentation of the market will continue to evolve, with a focus on value-added products and tailored offerings catering to specific dietary needs and preferences. The competitive landscape is dynamic and necessitates continued innovation and strategic partnerships to ensure market leadership.

United Kingdom Poultry Meat Market: A Comprehensive Market Report (2019-2033)

This dynamic report provides a detailed analysis of the United Kingdom poultry meat market, offering invaluable insights for industry stakeholders. Covering the period 2019-2033, with a focus on 2025, this report delves into market structure, competitive dynamics, growth drivers, challenges, and future outlook. Benefit from comprehensive data and expert analysis to inform your strategic decisions.

United Kingdom Poultry Meat Market Structure & Competitive Landscape

The UK poultry meat market is characterized by a moderately concentrated structure, with a few large players dominating the landscape. The Herfindahl-Hirschman Index (HHI) for 2024 is estimated at xx, indicating a moderately consolidated market. Innovation is driven by consumer demand for healthier, more sustainable options, as well as technological advancements in processing and packaging. Stringent regulations regarding food safety and animal welfare significantly impact market operations. Key product substitutes include red meat and plant-based alternatives, increasing competitive pressure. The market is segmented by form (fresh/chilled, frozen, processed, canned), distribution channel (off-trade, on-trade), and various end-users. M&A activity has been moderate in recent years, with xx deals recorded between 2019 and 2024, primarily focused on consolidation and expansion.

• Market Concentration: HHI (2024): xx
• Innovation Drivers: Consumer demand for healthier/sustainable options, technological advancements.
• Regulatory Impacts: Stringent food safety and animal welfare regulations.
• Product Substitutes: Red meat, plant-based alternatives.
• End-User Segmentation: Retail, Food Service, On-Trade.
• M&A Trends: xx deals (2019-2024), focused on consolidation and expansion.

United Kingdom Poultry Meat Market Market Trends & Opportunities

The UK poultry meat market exhibits robust growth, with a Compound Annual Growth Rate (CAGR) of xx% projected from 2025 to 2033, reaching a market value of xx Million by 2033. This growth is fueled by rising consumer demand, driven by factors such as increasing disposable incomes, changing dietary preferences, and the convenience of poultry meat. Technological advancements in processing, packaging, and automation are enhancing efficiency and improving product quality. Consumer preference for organic, free-range, and sustainably produced poultry is also growing, creating opportunities for specialized producers. Competitive dynamics are shaped by pricing strategies, product differentiation, brand building, and supply chain management. Market penetration of processed poultry products continues to increase, driven by convenience and product innovation.

Dominant Markets & Segments in United Kingdom Poultry Meat Market

The fresh/chilled segment dominates the UK poultry meat market, accounting for xx% of total market share in 2024. The off-trade distribution channel (supermarkets, retail stores) holds the largest market share, reflecting consumers' purchasing habits. Key growth drivers for the fresh/chilled segment include:

• Strong Consumer Preference: Demand for fresh, high-quality poultry products.
• Extensive Retail Network: Wide availability in supermarkets and retail outlets.
• Convenient Packaging: Easy-to-use packaging options that cater to modern lifestyles.

The on-trade segment (restaurants, food service) shows steady growth, driven by the increasing popularity of poultry dishes in restaurants and food service establishments.

United Kingdom Poultry Meat Market Product Analysis

Product innovation focuses on enhancing convenience, health, and sustainability. This includes ready-to-cook meals, value-added products, and sustainable packaging options. Companies are investing in technologies that minimize waste, improve food safety, and extend shelf life. The market fit for these innovative products is strong due to evolving consumer preferences and growing demand for convenient and healthier options.

Key Drivers, Barriers & Challenges in United Kingdom Poultry Meat Market

Key Drivers: Increasing consumer demand, rising disposable incomes, changing dietary habits, technological advancements in processing and packaging, and government support for the agricultural sector.

Challenges: Fluctuating raw material prices, competition from imports, stringent regulations, and rising labor costs. Supply chain disruptions can lead to significant price increases and reduced product availability. The estimated impact of these challenges on market growth is a reduction of xx% in 2024.

Growth Drivers in the United Kingdom Poultry Meat Market Market

The UK poultry meat market is driven by increasing consumer demand, driven by rising disposable incomes, changing dietary preferences, and the convenience of poultry meat. Technological advancements in processing and packaging also contribute, along with government support for the agricultural sector. The growing demand for value-added, organic, and sustainably produced poultry creates further growth opportunities.

Challenges Impacting United Kingdom Poultry Meat Market Growth

Key challenges include fluctuating raw material prices (feed costs, energy), import competition, and stringent regulatory compliance. Rising labor costs and supply chain disruptions also impact profitability and sustainability, impacting growth by an estimated xx% in 2024.

Key Players Shaping the United Kingdom Poultry Meat Market Market

• Copas Traditional Turkeys
• Wild Meat Company
• Lambert Dodard Chancereul (LDC) Group
• Salisbury Poultry (Midlands) Ltd
• Avara Foods Ltd
• Blackwells Farm
• 2 Sisters Food Group
• Cranswick plc
• Gressingham Foods
• JBS SA
• Donald Russell Ltd
• Danish Crown AmbA

Significant United Kingdom Poultry Meat Market Industry Milestones

• June 2023: Gressingham Group acquired Hemswell Coldstore, expanding its frozen meat storage capacity by 5000 pallets. This significantly enhances their logistical capabilities and market reach.
• May 2023: Avara Foods Ltd announced the closure of its Abergavenny factory in Autumn 2023 due to inflationary pressures, impacting turkey production and potentially reducing market supply.
• May 2023: Cranswick Convenience Foods adopted sustainable PaperLite™ packaging, aligning with growing consumer demand for eco-friendly products and reducing plastic waste. This demonstrates a shift towards sustainability within the industry.

Future Outlook for United Kingdom Poultry Meat Market Market

The UK poultry meat market is poised for continued growth, driven by sustained consumer demand, further technological advancements, and increasing focus on sustainability. Strategic opportunities lie in product innovation, efficient supply chain management, and expansion into niche markets like organic and free-range poultry. The market's potential is significant, with projections indicating substantial growth over the forecast period.

United Kingdom Poultry Meat Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

United Kingdom Poultry Meat Market Segmentation By Geography

• 1. United Kingdom