Key Insights
The United States Away-From-Home Tissue and Hygiene market, valued at approximately $XX million in 2025 (assuming a logical estimation based on global market size and US market share), is projected to experience robust growth, driven by several key factors. The increasing prevalence of hygiene-conscious practices across commercial establishments, food service industries, healthcare facilities, and other public spaces fuels significant demand for paper napkins, towels, wipes, toilet paper, and incontinence products. Furthermore, the rising number of restaurants, hotels, and other hospitality businesses contributes to this market expansion. Government regulations promoting hygiene standards, particularly post-pandemic, further bolster market growth. However, fluctuations in raw material prices (pulp and paper) and concerns regarding environmental sustainability pose potential restraints. Segmentation reveals that the commercial sector currently holds the largest market share, followed by the food and beverage and healthcare industries. Within product types, paper towels and toilet paper are dominant, while segments like wipes and incontinence products are experiencing faster growth, reflecting evolving hygiene needs and an aging population. Key players like Kimberly-Clark, Procter & Gamble, and Essity are intensely competitive, focusing on product innovation, brand building, and strategic partnerships to maintain market leadership. The forecast period (2025-2033) anticipates a steady CAGR of 9.30%, suggesting significant growth potential.
The market's future trajectory depends on several factors. Sustained economic growth will influence spending on hygiene products in commercial and public settings. Technological advancements in tissue and hygiene product manufacturing, such as sustainable and biodegradable options, will play a crucial role. Furthermore, the increasing adoption of automated dispensing systems in commercial restrooms could reshape market dynamics. Government initiatives promoting environmentally friendly practices and recycling programs will influence product choices and manufacturing methods. Competitive pressures are expected to intensify, leading to price optimization and product differentiation strategies among major players. Understanding consumer preferences for specific product attributes (e.g., softness, absorbency, sustainability) is vital for success in this dynamic market. The US market benefits from a robust infrastructure and a high level of consumer awareness regarding hygiene, fostering significant growth opportunities.

United States Away from Home Tissue and Hygiene Market: A Comprehensive Report (2019-2033)
This dynamic report provides a comprehensive analysis of the United States Away from Home Tissue and Hygiene Market, offering invaluable insights for businesses, investors, and stakeholders. Leveraging extensive market research and data analysis, this report covers market size, growth forecasts, competitive landscape, segment-specific trends, and key industry developments from 2019 to 2033. The study period spans 2019-2033, with 2025 serving as the base and estimated year. The forecast period is 2025-2033, and the historical period covers 2019-2024. Expect detailed analysis across key segments, including paper napkins, paper towels, wipes, toilet papers, and incontinence products, segmented further by end-user industries such as commercial, food and beverage, hospitals and healthcare, and others.
United States Away from Home Tissue and Hygiene Market Market Structure & Competitive Landscape
The United States Away from Home Tissue and Hygiene Market is characterized by a moderately concentrated structure, with key players holding significant market share. The Herfindahl-Hirschman Index (HHI) for 2025 is estimated at xx, indicating a moderately concentrated market. Innovation is a key driver, with companies continuously developing sustainable and high-performance products. Stringent regulatory frameworks, particularly concerning hygiene and environmental standards, significantly impact market operations. Product substitution, primarily with sustainable alternatives, is emerging as a significant factor. The market exhibits strong segmentation based on end-user industry, with the commercial and healthcare sectors dominating. Mergers and acquisitions (M&A) activity has been relatively steady over the past five years, with approximately xx deals recorded between 2020 and 2024, primarily focused on consolidation and expansion into new segments.
United States Away from Home Tissue and Hygiene Market Market Trends & Opportunities
The US Away from Home Tissue and Hygiene Market is experiencing robust growth, driven by several factors. Market size is projected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period. Technological advancements, such as the development of biodegradable and antimicrobial products, are gaining traction. Consumer preferences are shifting towards sustainable and eco-friendly options, creating opportunities for companies offering such products. Intensifying competition is leading to product differentiation, increased focus on branding, and strategic partnerships. Market penetration rates are expected to increase significantly in the coming years, particularly in the healthcare and food service sectors.

Dominant Markets & Segments in United States Away from Home Tissue and Hygiene Market
By End-user Industry: The commercial sector currently dominates the market, accounting for xx% of the total revenue in 2025. This is driven by the high demand for tissue and hygiene products in offices, retail spaces, and other commercial settings. The hospitals and healthcare segment is experiencing the fastest growth, fueled by stringent hygiene protocols and increased infection control measures.
By Product Type: Toilet paper holds the largest market share in 2025 (xx%), followed by paper towels (xx%) and wipes (xx%). However, the incontinence products segment is expected to witness the highest growth rate during the forecast period due to the aging population and rising prevalence of incontinence issues.
Growth drivers for the dominant segments include:
- Increasing disposable incomes and spending on hygiene products.
- Stringent regulations related to hygiene and sanitation.
- Rising awareness of health and hygiene among consumers.
- Expansion of the food service and hospitality industries.
The dominance of specific segments is largely attributed to factors such as established infrastructure, favorable government policies promoting hygiene and sanitation, and high consumer demand.
United States Away from Home Tissue and Hygiene Market Product Analysis
The market showcases continuous product innovation, with a focus on eco-friendly materials, improved absorbency, and enhanced hygiene features. Biodegradable and compostable products are gaining popularity, aligning with the growing environmental consciousness. Technological advancements include the incorporation of antimicrobial agents to enhance hygiene and prevent the spread of infections. These innovations cater to the evolving consumer preferences for sustainability and hygiene, creating a strong market fit for these improved products.
Key Drivers, Barriers & Challenges in United States Away from Home Tissue and Hygiene Market
Key Drivers: The market is driven by factors such as rising consumer awareness of hygiene, increasing disposable incomes, stringent government regulations promoting sanitation, and technological innovations leading to improved product quality and sustainability. The growth of the hospitality and food service industries also contributes significantly.
Challenges and Restraints: Supply chain disruptions, particularly concerning raw material sourcing and logistics, represent a significant challenge. Fluctuations in raw material prices also impact profitability. Stringent regulatory compliance and environmental concerns create additional hurdles for manufacturers. Intense competition puts pressure on pricing and profit margins.
Growth Drivers in the United States Away from Home Tissue and Hygiene Market Market
The market's growth is propelled by increasing awareness of hygiene, rising disposable incomes, stringent government regulations on sanitation, and innovative product development emphasizing sustainability. Technological advancements leading to enhanced product quality and eco-friendly options are further boosting the market.
Challenges Impacting United States Away from Home Tissue and Hygiene Market Growth
Major challenges include fluctuating raw material prices, supply chain vulnerabilities, stringent regulatory compliance, and intense competition. These factors influence profitability and operational efficiency, impacting overall market growth.
Key Players Shaping the United States Away from Home Tissue and Hygiene Market Market
- TotalDry
- Kruger Products
- Cascades Tissue Group Inc
- Medline Industries Inc
- Procter & Gamble
- Essity Hygiene & Health Products
- Clearwater Paper Corporation
- Domtar Corporation
- Sofidel Group
- Georgia Pacific LLC
- Kimberly-Clark Corporation
- First Quality Enterprises Inc
Significant United States Away from Home Tissue and Hygiene Market Industry Milestones
- 2020: Increased focus on antimicrobial products due to the COVID-19 pandemic.
- 2021: Several major players launched sustainable and biodegradable product lines.
- 2022: Significant M&A activity focused on market consolidation.
- 2023: Introduction of new technologies enhancing product absorbency and efficiency.
- 2024: Strengthened focus on supply chain resilience and diversification.
Future Outlook for United States Away from Home Tissue and Hygiene Market Market
The US Away from Home Tissue and Hygiene Market is poised for continued growth, driven by sustained consumer demand, increasing adoption of sustainable products, and ongoing technological advancements. Strategic partnerships, focus on innovation, and efficient supply chain management will be crucial for companies to capture significant market share. The market presents promising opportunities for companies focusing on environmentally friendly and high-performance products.
United States Away from Home Tissue and Hygiene Market Segmentation
-
1. Produ
- 1.1. Paper Napkins
- 1.2. Paper Towels
- 1.3. Wipes
- 1.4. Toilet Papers
- 1.5. Incontinence Products
- 1.6. Other Product Types
-
2. End-u
- 2.1. Commercial
- 2.2. Food and Beverages Industry
- 2.3. Hospitals and Healthcare
- 2.4. Other End-user
United States Away from Home Tissue and Hygiene Market Segmentation By Geography
- 1. United States

United States Away from Home Tissue and Hygiene Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Growing percentage of aging population and growing number of care homes; Greater emphasis on hygiene in workplaces across the country; Product innovations in the incontinence segment to drive sales
- 3.3. Market Restrains
- 3.3.1. Growing Trend of Electronic Dryers; Slow Growth In the Market
- 3.4. Market Trends
- 3.4.1. Toilet Paper to Account Major Market Demand
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Produ
- 5.1.1. Paper Napkins
- 5.1.2. Paper Towels
- 5.1.3. Wipes
- 5.1.4. Toilet Papers
- 5.1.5. Incontinence Products
- 5.1.6. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by End-u
- 5.2.1. Commercial
- 5.2.2. Food and Beverages Industry
- 5.2.3. Hospitals and Healthcare
- 5.2.4. Other End-user
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Produ
- 6. North America United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1.
- 7. Europe United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1.
- 8. Asia Pacific United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1.
- 9. Latin America United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Middle East United States Away from Home Tissue and Hygiene Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 TotalDry
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Kruger Products
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Cascades Tissue Group Inc
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Medline Industries Inc *List Not Exhaustive
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Procter & Gamble
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Essity Hygiene & Health Products
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Clearwater Paper Corporation
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Domtar Corporation
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Sofidel Group
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Georgia Pacific LLC
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Kimberly-Clark Corporation
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 First Quality Enterprises Inc
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.1 TotalDry
List of Figures
- Figure 1: United States Away from Home Tissue and Hygiene Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United States Away from Home Tissue and Hygiene Market Share (%) by Company 2024
List of Tables
- Table 1: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Produ 2019 & 2032
- Table 3: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by End-u 2019 & 2032
- Table 4: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: United States Away from Home Tissue and Hygiene Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Produ 2019 & 2032
- Table 16: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by End-u 2019 & 2032
- Table 17: United States Away from Home Tissue and Hygiene Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Away from Home Tissue and Hygiene Market?
The projected CAGR is approximately 9.30%.
2. Which companies are prominent players in the United States Away from Home Tissue and Hygiene Market?
Key companies in the market include TotalDry, Kruger Products, Cascades Tissue Group Inc, Medline Industries Inc *List Not Exhaustive, Procter & Gamble, Essity Hygiene & Health Products, Clearwater Paper Corporation, Domtar Corporation, Sofidel Group, Georgia Pacific LLC, Kimberly-Clark Corporation, First Quality Enterprises Inc.
3. What are the main segments of the United States Away from Home Tissue and Hygiene Market?
The market segments include Produ, End-u.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Growing percentage of aging population and growing number of care homes; Greater emphasis on hygiene in workplaces across the country; Product innovations in the incontinence segment to drive sales.
6. What are the notable trends driving market growth?
Toilet Paper to Account Major Market Demand.
7. Are there any restraints impacting market growth?
Growing Trend of Electronic Dryers; Slow Growth In the Market.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Away from Home Tissue and Hygiene Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Away from Home Tissue and Hygiene Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Away from Home Tissue and Hygiene Market?
To stay informed about further developments, trends, and reports in the United States Away from Home Tissue and Hygiene Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence