Key Insights
The South African cosmetics and personal care market, projected at 1604.4 million in 2025, is anticipated to grow at a CAGR of 5% through 2033. This expansion is propelled by increasing disposable incomes, a growing middle class, and heightened consumer interest in health, wellness, and global beauty trends. E-commerce further enhances product accessibility nationwide. The market is segmented by product categories including personal care, hair care, skincare, deodorants, and bath and shower products, distributed through specialist retail, supermarkets, hypermarkets, convenience stores, pharmacies, and online channels. Key players include multinational corporations such as Unilever, L'Oréal, and Procter & Gamble, alongside local brands like Adcock Ingram and AVI Limited (Indigo Brands). A significant trend is the growing consumer demand for natural and organic products, emphasizing sustainable and ethically sourced ingredients.
South Africa Cosmetics and Personal Care Products Market Market Size (In Billion)
Challenges within the South African market include economic instability and fluctuating exchange rates, impacting consumer spending and pricing. Intense competition from both international and local brands necessitates ongoing innovation and effective marketing. Diverse demographics and cultural preferences require tailored product development and distribution strategies. Despite these challenges, long-term outlooks are positive, supported by sustained population growth, urbanization, and a shift towards premium and specialized personal care offerings. Strategic initiatives such as product diversification, partnerships, and expansion into underserved regions will be crucial for capitalizing on market opportunities. Emphasis on digital marketing and robust supply chain management will be vital for future success.
South Africa Cosmetics and Personal Care Products Market Company Market Share
South Africa Cosmetics and Personal Care Products Market: A Comprehensive Market Report (2019-2033)
This dynamic report provides a detailed analysis of the South Africa cosmetics and personal care products market, offering invaluable insights for businesses and investors. With a comprehensive study period spanning 2019-2033 (Base Year: 2025, Estimated Year: 2025, Forecast Period: 2025-2033, Historical Period: 2019-2024), this report unravels market trends, competitive dynamics, and future growth potential. Discover key market segments, leading players, and recent industry milestones shaping this lucrative sector.
South Africa Cosmetics and Personal Care Products Market Structure & Competitive Landscape
This section delves into the intricate structure of the South Africa cosmetics and personal care products market, analyzing its competitive intensity and key influencing factors. The market exhibits a moderately concentrated structure, with a few multinational giants and several local players dominating various segments. The Herfindahl-Hirschman Index (HHI) for 2024 is estimated at xx, indicating a moderately consolidated market. However, the presence of numerous smaller niche brands and emerging players creates a dynamic competitive environment.
Key aspects analyzed include:
- Market Concentration: The market is characterized by a mix of large multinational corporations and smaller, specialized brands. The top 5 players account for approximately xx% of the market share in 2024.
- Innovation Drivers: Consumer demand for natural, organic, and ethically sourced products fuels innovation. The rise of personalized beauty solutions and technological advancements in product formulation and delivery systems are also significant drivers.
- Regulatory Impacts: Government regulations concerning product labeling, safety standards, and ingredient restrictions significantly influence market dynamics. Compliance costs and potential restrictions on certain ingredients represent challenges for companies.
- Product Substitutes: The availability of readily accessible substitutes, such as homemade remedies or alternative personal care solutions, presents competitive pressure. This requires brands to constantly innovate and offer unique value propositions.
- End-User Segmentation: The market is segmented by demographics (age, gender, income), lifestyle, and consumer preferences. Understanding these segments is crucial for targeted marketing and product development.
- M&A Trends: The South African cosmetics and personal care market has witnessed a moderate number of mergers and acquisitions in recent years. The total value of M&A deals between 2019 and 2024 is estimated to be approximately xx Million. These transactions primarily involved smaller companies being acquired by larger conglomerates, aiming for market expansion and diversification.
South Africa Cosmetics and Personal Care Products Market Market Trends & Opportunities
The South African cosmetics and personal care market is experiencing robust growth, driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing awareness of personal grooming and beauty among consumers are fuelling demand. The market size in 2024 is estimated at xx Million, exhibiting a CAGR of xx% during the historical period (2019-2024). The forecast period (2025-2033) projects sustained growth, driven by increasing consumer spending and the introduction of innovative products. This growth is, however, not uniform across all segments.
Technological advancements play a pivotal role, with the integration of e-commerce platforms significantly impacting market access and distribution. The increasing popularity of online retail channels presents new opportunities for both established and emerging brands. Consumer preferences are also shifting towards natural, organic, and sustainable products. This trend necessitates the adoption of eco-friendly practices and the development of products that meet these evolving consumer expectations. The competitive landscape is also evolving, with both local and international brands vying for market share through strategic product launches, marketing campaigns, and collaborations. Market penetration rates vary considerably among different product categories and distribution channels, reflecting the diverse consumer base and the market's segmented nature.
Dominant Markets & Segments in South Africa Cosmetics and Personal Care Products Market
The South African cosmetics and personal care market demonstrates regional variations in growth and dominance. Urban centers such as Johannesburg, Cape Town, and Durban are leading market contributors. While the analysis shows a strong preference for Skincare Products and Hair Care Products, the market as a whole is developing steadily.
Key Growth Drivers:
- Expanding Middle Class: A growing middle class with increasing disposable incomes is a primary driver of market expansion.
- Changing Lifestyles: Urbanization and changing lifestyles are contributing to higher spending on cosmetics and personal care.
- Increased Brand Awareness: Effective marketing and brand building initiatives have increased consumer awareness and preference for branded products.
- Rising Demand for Natural Products: Consumers are increasingly favoring natural and organic cosmetics and personal care products.
Dominant Segments:
- Product Type: Skincare products and hair care products represent the largest segments, driven by strong consumer demand for beauty enhancement and hair care solutions.
- Distribution Channel: Supermarkets/Hypermarkets and specialist retail stores constitute the dominant distribution channels, offering wide accessibility to consumers across various segments. The growth of online retail channels is creating a significant shift in consumer buying habits, though it remains a relatively smaller segment compared to brick and mortar channels.
South Africa Cosmetics and Personal Care Products Market Product Analysis
The market showcases a diverse range of product offerings, reflecting consumer preferences and technological advancements. Recent innovations include the introduction of mistake-proof hair color and water-activated powdered hair wash, catering to specific consumer needs like convenience and sustainability. The market competitiveness drives ongoing product innovation and improvement. Companies leverage technological advancements in formulation and packaging to create superior and differentiated products. This includes using natural and organic ingredients, advanced delivery systems, and eco-friendly packaging materials.
Key Drivers, Barriers & Challenges in South Africa Cosmetics and Personal Care Products Market
Key Drivers:
The market is propelled by several factors, including rising disposable incomes, growing awareness of personal care, and the increasing popularity of online retail. Government initiatives promoting local manufacturing and economic growth also positively impact the market. The expansion of the middle class further stimulates demand.
Key Barriers and Challenges:
The market faces challenges including economic fluctuations, competition from international brands, and the need to manage supply chain efficiencies. The cost of raw materials and manufacturing remains a significant concern. Regulatory hurdles and stringent quality standards also pose challenges to manufacturers. The impact of these challenges is estimated to reduce overall market growth by approximately xx% by 2033, highlighting the importance of mitigating these factors.
Growth Drivers in the South Africa Cosmetics and Personal Care Products Market Market
Rising disposable incomes and a growing middle class are key drivers. The increasing popularity of natural and organic products also fuels growth, as does the expanding e-commerce sector. Government support for local manufacturers and the rising demand for personalized beauty solutions also contribute significantly.
Challenges Impacting South Africa Cosmetics and Personal Care Products Market Growth
Economic instability and fluctuations in exchange rates create uncertainty for businesses. Stringent regulations and the increasing cost of raw materials pose further challenges. Intense competition from international and local brands necessitates continuous innovation and adaptation to retain market share.
Key Players Shaping the South Africa Cosmetics and Personal Care Products Market Market
- The Estée Lauder Companies Inc
- Tiger Brands Ltd
- Unilever PLC
- Adcock Ingram (Lulu & Marula)
- Genome Cosmetics LLC (ObeyYourBody)
- AVI Limited (Indigo Brands Pty Ltd)
- Colgate-Palmolive Company
- L'Oreal SA
- Revlon Inc
- Natura & Co
- Procter & Gamble Company
- Beiersdorf AG
Significant South Africa Cosmetics and Personal Care Products Market Industry Milestones
- November 2021: Bhuman launches a water-activated powdered unisex hair wash, promoting sustainability in the personal care sector.
- June 2022: Bulldog Skincare expands into South Africa, capitalizing on the growing demand for men's grooming products.
- September 2022: Revlon introduces its "ColorSilk Beautiful Hair Color" line, focusing on mistake-proof application and hair nourishment.
Future Outlook for South Africa Cosmetics and Personal Care Products Market Market
The South African cosmetics and personal care market is poised for continued growth, driven by increasing disposable incomes, a young and growing population, and the rising popularity of natural and organic products. The increasing adoption of e-commerce and the expansion of retail channels will also contribute to this growth trajectory. Strategic investments in research and development, focusing on innovative product formulations and sustainable practices, will be key to success in this dynamic market. The market is expected to reach xx Million by 2033.
South Africa Cosmetics and Personal Care Products Market Segmentation
-
1. Product Type
-
1.1. Personal Care Products
-
1.1.1. Hair Care Products
- 1.1.1.1. Shampoo
- 1.1.1.2. Conditioners
- 1.1.1.3. Hair Styling and Coloring Products
- 1.1.1.4. Other Hair Care Products
-
1.1.2. Skincare Products
- 1.1.2.1. Facial Care Products
- 1.1.2.2. Body Care Products
- 1.1.2.3. Lip Care Products
-
1.1.3. Bath and Shower
- 1.1.3.1. Shower Gels
- 1.1.3.2. Soaps
- 1.1.3.3. Bath Salts
- 1.1.3.4. Other Bath and Shower Products
- 1.1.4. Oral Care
- 1.1.5. Men's Grooming Products
- 1.1.6. Deodorants and Antiperspirants
-
1.1.1. Hair Care Products
-
1.2. Cosmetics Products
- 1.2.1. Facial Cosmetics
- 1.2.2. Eye Cosmetic Products
- 1.2.3. Lip Cosmetic Products
- 1.2.4. Nail Cosmetic Products
-
1.1. Personal Care Products
-
2. Distribution Channel
- 2.1. Specialist Retail Stores
- 2.2. Supermarkets/Hypermarkets
- 2.3. Convenience Stores
- 2.4. Pharmacies/Drug Stores
- 2.5. Online Retail Channels
- 2.6. Other Distribution Channels
South Africa Cosmetics and Personal Care Products Market Segmentation By Geography
- 1. South Africa
South Africa Cosmetics and Personal Care Products Market Regional Market Share
Geographic Coverage of South Africa Cosmetics and Personal Care Products Market
South Africa Cosmetics and Personal Care Products Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 5% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Awareness About the Importance of Skin Care & Personal Care; Growing Influence of Social Media and Digital Technology
- 3.3. Market Restrains
- 3.3.1. Penetration of Counterfeit Products
- 3.4. Market Trends
- 3.4.1. Increasing Awareness About the Importance of Skin Care & Personal Care
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Personal Care Products
- 5.1.1.1. Hair Care Products
- 5.1.1.1.1. Shampoo
- 5.1.1.1.2. Conditioners
- 5.1.1.1.3. Hair Styling and Coloring Products
- 5.1.1.1.4. Other Hair Care Products
- 5.1.1.2. Skincare Products
- 5.1.1.2.1. Facial Care Products
- 5.1.1.2.2. Body Care Products
- 5.1.1.2.3. Lip Care Products
- 5.1.1.3. Bath and Shower
- 5.1.1.3.1. Shower Gels
- 5.1.1.3.2. Soaps
- 5.1.1.3.3. Bath Salts
- 5.1.1.3.4. Other Bath and Shower Products
- 5.1.1.4. Oral Care
- 5.1.1.5. Men's Grooming Products
- 5.1.1.6. Deodorants and Antiperspirants
- 5.1.1.1. Hair Care Products
- 5.1.2. Cosmetics Products
- 5.1.2.1. Facial Cosmetics
- 5.1.2.2. Eye Cosmetic Products
- 5.1.2.3. Lip Cosmetic Products
- 5.1.2.4. Nail Cosmetic Products
- 5.1.1. Personal Care Products
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Specialist Retail Stores
- 5.2.2. Supermarkets/Hypermarkets
- 5.2.3. Convenience Stores
- 5.2.4. Pharmacies/Drug Stores
- 5.2.5. Online Retail Channels
- 5.2.6. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. South Africa
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. South Africa South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 7. Sudan South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 8. Uganda South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 9. Tanzania South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 10. Kenya South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 11. Rest of Africa South Africa Cosmetics and Personal Care Products Market Analysis, Insights and Forecast, 2020-2032
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2025
- 12.2. Company Profiles
- 12.2.1 The Estée Lauder Companies Inc
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Tiger Brands Ltd*List Not Exhaustive
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Unilever PLC
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Adcock Ingram (Lulu & Marula)
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Genome Cosmetics LLC (ObeyYourBody)
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 AVI Limited (Indigo Brands Pty Ltd)
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Colgate-Palmolive Company
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 L'Oreal SA
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Revlon Inc
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Natura & Co
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Procter & Gamble Company
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Beiersdorf AG
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.1 The Estée Lauder Companies Inc
List of Figures
- Figure 1: South Africa Cosmetics and Personal Care Products Market Revenue Breakdown (million, %) by Product 2025 & 2033
- Figure 2: South Africa Cosmetics and Personal Care Products Market Share (%) by Company 2025
List of Tables
- Table 1: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Region 2020 & 2033
- Table 2: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Region 2020 & 2033
- Table 3: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Product Type 2020 & 2033
- Table 4: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Product Type 2020 & 2033
- Table 5: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Distribution Channel 2020 & 2033
- Table 6: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Distribution Channel 2020 & 2033
- Table 7: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Region 2020 & 2033
- Table 8: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Region 2020 & 2033
- Table 9: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Country 2020 & 2033
- Table 10: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Country 2020 & 2033
- Table 11: South Africa South Africa Cosmetics and Personal Care Products Market Revenue (million) Forecast, by Application 2020 & 2033
- Table 12: South Africa South Africa Cosmetics and Personal Care Products Market Volume (K Units) Forecast, by Application 2020 & 2033
- Table 13: Sudan South Africa Cosmetics and Personal Care Products Market Revenue (million) Forecast, by Application 2020 & 2033
- Table 14: Sudan South Africa Cosmetics and Personal Care Products Market Volume (K Units) Forecast, by Application 2020 & 2033
- Table 15: Uganda South Africa Cosmetics and Personal Care Products Market Revenue (million) Forecast, by Application 2020 & 2033
- Table 16: Uganda South Africa Cosmetics and Personal Care Products Market Volume (K Units) Forecast, by Application 2020 & 2033
- Table 17: Tanzania South Africa Cosmetics and Personal Care Products Market Revenue (million) Forecast, by Application 2020 & 2033
- Table 18: Tanzania South Africa Cosmetics and Personal Care Products Market Volume (K Units) Forecast, by Application 2020 & 2033
- Table 19: Kenya South Africa Cosmetics and Personal Care Products Market Revenue (million) Forecast, by Application 2020 & 2033
- Table 20: Kenya South Africa Cosmetics and Personal Care Products Market Volume (K Units) Forecast, by Application 2020 & 2033
- Table 21: Rest of Africa South Africa Cosmetics and Personal Care Products Market Revenue (million) Forecast, by Application 2020 & 2033
- Table 22: Rest of Africa South Africa Cosmetics and Personal Care Products Market Volume (K Units) Forecast, by Application 2020 & 2033
- Table 23: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Product Type 2020 & 2033
- Table 24: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Product Type 2020 & 2033
- Table 25: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Distribution Channel 2020 & 2033
- Table 26: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Distribution Channel 2020 & 2033
- Table 27: South Africa Cosmetics and Personal Care Products Market Revenue million Forecast, by Country 2020 & 2033
- Table 28: South Africa Cosmetics and Personal Care Products Market Volume K Units Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South Africa Cosmetics and Personal Care Products Market?
The projected CAGR is approximately 5%.
2. Which companies are prominent players in the South Africa Cosmetics and Personal Care Products Market?
Key companies in the market include The Estée Lauder Companies Inc, Tiger Brands Ltd*List Not Exhaustive, Unilever PLC, Adcock Ingram (Lulu & Marula), Genome Cosmetics LLC (ObeyYourBody), AVI Limited (Indigo Brands Pty Ltd), Colgate-Palmolive Company, L'Oreal SA, Revlon Inc, Natura & Co, Procter & Gamble Company, Beiersdorf AG.
3. What are the main segments of the South Africa Cosmetics and Personal Care Products Market?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 1604.4 million as of 2022.
5. What are some drivers contributing to market growth?
Increasing Awareness About the Importance of Skin Care & Personal Care; Growing Influence of Social Media and Digital Technology.
6. What are the notable trends driving market growth?
Increasing Awareness About the Importance of Skin Care & Personal Care.
7. Are there any restraints impacting market growth?
Penetration of Counterfeit Products.
8. Can you provide examples of recent developments in the market?
September 2022: Revlon ColorSilk Hair Color introduced its inaugural mistake-proof hair color line in South Africa. The company rebranded this innovative product as "ColorSilk Beautiful Hair Color," boasting an enhanced formula that not only imparts vibrant color but also nurtures the hair, ensuring it remains healthy and vibrant.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in million and volume, measured in K Units.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South Africa Cosmetics and Personal Care Products Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South Africa Cosmetics and Personal Care Products Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South Africa Cosmetics and Personal Care Products Market?
To stay informed about further developments, trends, and reports in the South Africa Cosmetics and Personal Care Products Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
