Key Insights
The South Korean hair care market, valued at approximately $X million in 2025, is poised for steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 3.33% from 2025 to 2033. This growth is fueled by several key drivers. Firstly, the increasing awareness of hair health and beauty amongst South Korean consumers, coupled with rising disposable incomes, is driving demand for premium and specialized hair care products. Secondly, the influence of K-beauty trends globally, showcasing innovative formulations and sophisticated packaging, further boosts market appeal. The strong presence of both domestic and international brands, offering diverse product categories from shampoos and conditioners to hair colorants and styling gels, contributes to the market’s dynamism. Distribution channels are diversified, encompassing supermarkets, convenience stores, specialty retail outlets, and rapidly expanding online channels, catering to the varied preferences of consumers. While potential restraints such as economic fluctuations and evolving consumer preferences exist, the market's resilience and adaptability suggest continued growth trajectory in the forecast period.
However, the market's segmentation reveals interesting nuances. The premium segment, characterized by innovative formulations and natural ingredients, is experiencing faster growth than the mass market segment. This reflects a growing consumer preference for high-quality, efficacious products. Online retail channels are witnessing significant growth, driven by the convenience and reach offered by e-commerce platforms. This shift presents opportunities for brands to leverage digital marketing and strengthen their online presence to capture a larger market share. The competitive landscape is intense, with major players like Amorepacific, LG Household & Health Care, and international giants such as Procter & Gamble vying for market dominance through innovative product launches, strategic partnerships, and targeted marketing campaigns. The future success of players in this market will hinge on their ability to adapt to evolving consumer demands, embrace technological advancements, and effectively navigate the competitive landscape.

South Korea Hair Care Industry Report: 2019-2033
This comprehensive report provides a detailed analysis of the South Korea hair care industry, offering invaluable insights for businesses, investors, and stakeholders. With a study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report leverages extensive market research to provide a robust understanding of current market dynamics and future growth trajectories. The report includes analysis of market size (reaching xx Million by 2033), key market segments, leading players, and significant industry milestones, providing a complete picture of this dynamic sector.
South Korea Hair Care Industry Market Structure & Competitive Landscape
The South Korea hair care market is characterized by a mix of large multinational corporations and dynamic domestic players. Market concentration is moderate, with the top five players holding approximately xx% market share in 2024 (estimated). Innovation is a key driver, with companies constantly introducing new product formulations and technologies to cater to evolving consumer preferences. Regulatory frameworks, including those related to ingredient safety and labeling, significantly impact market operations. Product substitutes, such as natural remedies and DIY hair care solutions, present a level of competitive pressure. The market is segmented by end-user demographics (e.g., age, gender) and lifestyle preferences. M&A activity is relatively frequent, with several significant deals occurring in the past five years, totaling approximately xx Million USD in value (estimated).
- Market Concentration: Moderate, with top 5 players holding approximately xx% market share (2024 estimate).
- Innovation Drivers: Technological advancements in formulations, packaging, and sustainability.
- Regulatory Impacts: Stringent regulations on ingredients and labeling influence product development and marketing.
- Product Substitutes: Natural remedies and DIY solutions pose a competitive threat.
- End-User Segmentation: Demographics and lifestyle preferences drive product diversification.
- M&A Trends: Moderate level of activity, with a total estimated value of xx Million USD over the last 5 years.
South Korea Hair Care Industry Market Trends & Opportunities
The South Korean hair care market exhibits robust growth, driven by rising disposable incomes, increasing awareness of hair health, and a strong preference for high-quality products. The market is experiencing significant technological shifts, with an emphasis on natural ingredients, personalized solutions, and advanced formulations addressing specific hair concerns (e.g., anti-aging, hair loss). Consumer preferences are shifting towards premium, specialized products, with a growing demand for convenient and ethically sourced options. The competitive landscape is dynamic, with both domestic and international players vying for market share. The market size is projected to reach xx Million by 2033, with a Compound Annual Growth Rate (CAGR) of xx% during the forecast period. Market penetration rates are high for basic hair care products but are growing significantly for specialized and premium segments.

Dominant Markets & Segments in South Korea Hair Care Industry
The South Korean hair care market is dominated by the shampoo and conditioner segments, which together account for approximately xx% of total market value in 2024 (estimated). Supermarkets/hypermarkets remain the leading distribution channel, but online retail channels are rapidly gaining market share.
By Product Type:
- Shampoo: Dominates the market due to high frequency of use and wide product variety.
- Conditioner: Strong market presence, often used in conjunction with shampoo.
- Hair Colorant: Growing market driven by changing aesthetic preferences.
- Hair Gel: Moderate market share, catering to specific styling needs.
- Other Product Types: Includes hair oils, treatments, and styling products; exhibiting moderate growth.
By Distribution Channel:
- Supermarkets/Hypermarkets: Remains the leading distribution channel, offering wide product accessibility.
- Online Retail Channels: Rapid growth driven by e-commerce expansion and convenience.
- Specialty Retail Stores: Caters to premium and specialized products, contributing to market growth.
- Convenience Stores: Offers a selection of basic hair care products.
- Other Distribution Channels: Includes direct sales and professional salons.
Key Growth Drivers:
- Rising disposable incomes: Increased purchasing power fuels demand for premium products.
- Growing awareness of hair health: Consumers are increasingly focusing on hair care as part of their overall wellness routine.
- E-commerce expansion: Provides convenient access to a wide range of products.
- Innovation in product formulations: Addresses specific hair concerns and caters to diverse consumer needs.
South Korea Hair Care Industry Product Analysis
Significant product innovations are shaping the market, focusing on natural ingredients, targeted solutions for specific hair concerns (e.g., hair loss, dandruff, damage repair), and sustainable packaging. Products with advanced formulations, such as those incorporating stem cell technology or personalized solutions based on hair type and condition, demonstrate strong competitive advantages. The market’s strong emphasis on efficacy and safety drives continuous innovation.
Key Drivers, Barriers & Challenges in South Korea Hair Care Industry
Key Drivers:
- Rising disposable incomes boost consumer spending on premium hair care.
- Technological advancements lead to improved formulations and targeted treatments.
- Growing awareness of hair health and beauty drive demand for specialized products.
Challenges:
- Intense competition from both domestic and international players creates price pressure and limits profit margins.
- Supply chain disruptions can impact product availability and increase costs.
- Stringent regulatory requirements increase compliance costs.
Growth Drivers in the South Korea Hair Care Industry Market
The market's expansion is fueled by rising disposable incomes, technological innovations in formulations and packaging, and increasing consumer awareness of hair health. Government support for the beauty industry also plays a role.
Challenges Impacting South Korea Hair Care Industry Growth
Significant challenges include intense competition, potential supply chain disruptions, and the cost of complying with stringent regulations. These factors can hinder market growth and profitability.
Key Players Shaping the South Korea Hair Care Industry Market
- Amorepacific Corporation
- Henkel AG & Co KGaA
- Procter & Gamble Co
- Tony Moly
- LG Household & Health Care Ltd
- Mandom Corporation
- AEKYUNG Industry Co Ltd
- Shiseido Company Limited
- Kao Corporation
- Nature Republic Inc
Significant South Korea Hair Care Industry Industry Milestones
- September 2022: Duopharma Biotech Bhd signs a distribution agreement with SCM Lifescience Inc for anti-hair loss products in Malaysia. This signifies growing international interest in South Korean hair care innovation.
- June 2022: Amorepacific and LG Household & Healthcare launch grey hair concealing shampoos, highlighting the increasing demand for anti-aging hair care solutions.
- May 2022: CJ OnStyle launches a personalized beauty brand with a bespoke shampoo, showcasing the rise of customized hair care options.
Future Outlook for South Korea Hair Care Industry Market
The South Korea hair care industry is poised for continued growth, driven by rising consumer spending, technological advancements, and evolving consumer preferences. Opportunities exist in personalized hair care, sustainable products, and innovative formulations addressing specific hair concerns. The market is expected to maintain a healthy growth trajectory over the forecast period, with significant potential for expansion in both domestic and international markets.
South Korea Hair Care Industry Segmentation
-
1. Product Type
- 1.1. Shampoo
- 1.2. Conditioner
- 1.3. Hair Gel
- 1.4. Hair Colorant
- 1.5. Other Product Types
-
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Convenience Stores
- 2.3. Specialty Retail Stores
- 2.4. Online Retail Channels
- 2.5. Other Distribution Channels
South Korea Hair Care Industry Segmentation By Geography
- 1. South Korea

South Korea Hair Care Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.33% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Aggressive Marketing and Strategic Investments by Key Players; Growing Prevalence of Smokeless Tobacco Supported By Growth in Production of Tobacco
- 3.3. Market Restrains
- 3.3.1. Stringent Government Regulations Leading to Ban on Smokeless Tobacco
- 3.4. Market Trends
- 3.4.1. Rising Incidence Of Hair-Related Problems
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South Korea Hair Care Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Shampoo
- 5.1.2. Conditioner
- 5.1.3. Hair Gel
- 5.1.4. Hair Colorant
- 5.1.5. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/Hypermarkets
- 5.2.2. Convenience Stores
- 5.2.3. Specialty Retail Stores
- 5.2.4. Online Retail Channels
- 5.2.5. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. South Korea
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 Amorepacific Corporation
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Henkel AG & Co KGaA
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Procter & Gamble Co
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Tony Moly
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 LG Household & Health Care Ltd
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Mandom Corporation
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 AEKYUNG Industry Co Ltd
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Shiseido Company Limited*List Not Exhaustive
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Kao Corporation
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Nature Republic Inc
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Amorepacific Corporation
List of Figures
- Figure 1: South Korea Hair Care Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South Korea Hair Care Industry Share (%) by Company 2024
List of Tables
- Table 1: South Korea Hair Care Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South Korea Hair Care Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: South Korea Hair Care Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: South Korea Hair Care Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: South Korea Hair Care Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: South Korea Hair Care Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 7: South Korea Hair Care Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 8: South Korea Hair Care Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South Korea Hair Care Industry?
The projected CAGR is approximately 3.33%.
2. Which companies are prominent players in the South Korea Hair Care Industry?
Key companies in the market include Amorepacific Corporation, Henkel AG & Co KGaA, Procter & Gamble Co, Tony Moly, LG Household & Health Care Ltd, Mandom Corporation, AEKYUNG Industry Co Ltd, Shiseido Company Limited*List Not Exhaustive, Kao Corporation, Nature Republic Inc.
3. What are the main segments of the South Korea Hair Care Industry?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Aggressive Marketing and Strategic Investments by Key Players; Growing Prevalence of Smokeless Tobacco Supported By Growth in Production of Tobacco.
6. What are the notable trends driving market growth?
Rising Incidence Of Hair-Related Problems.
7. Are there any restraints impacting market growth?
Stringent Government Regulations Leading to Ban on Smokeless Tobacco.
8. Can you provide examples of recent developments in the market?
In September 2022, Duopharma Biotech Bhd, via wholly-owned Duopharma Consumer Healthcare Sdn Bhd, signed a product distribution agreement with South Korea-based stem cell technology company SCM Lifescience Inc to distribute a range of anti-hair loss products in Malaysia.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South Korea Hair Care Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South Korea Hair Care Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South Korea Hair Care Industry?
To stay informed about further developments, trends, and reports in the South Korea Hair Care Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence