Key Insights
The Indonesian fertilizer market, valued at approximately $XX million in 2025, is experiencing robust growth, projected to maintain a 15% Compound Annual Growth Rate (CAGR) through 2033. This expansion is fueled by several key factors. Firstly, Indonesia's burgeoning agricultural sector, driven by increasing population and rising demand for food security, necessitates higher fertilizer consumption. Secondly, government initiatives promoting agricultural modernization and improved farming practices are bolstering fertilizer uptake. The shift towards high-yielding crop varieties and intensified farming methods further fuels this demand. Finally, growing awareness amongst farmers regarding the benefits of balanced fertilization and improved soil health is contributing to market growth. The market is segmented by form (conventional and specialty), type (complex and straight), application mode (fertigation, foliar, and soil), and crop type (field crops, horticultural crops, and turf & ornamental). Key players like PT JADI MAS, Haifa Group, and Pupuk Indonesia (Persero) are actively shaping market dynamics through product innovation and strategic partnerships.
However, the market faces certain challenges. Price volatility of raw materials, particularly natural gas and potash, poses a significant threat to profitability. Furthermore, environmental concerns related to fertilizer overuse and runoff are prompting stricter regulations and a growing preference for sustainable fertilizer alternatives. Competition amongst established players and emerging local manufacturers also intensifies the market dynamics. Despite these restraints, the long-term outlook for the Indonesian fertilizer market remains positive, driven by the country's agricultural growth trajectory and government support for sustainable agricultural practices. The market's segmentation offers various opportunities for specialized products catering to specific crop needs and application methods.

Indonesia Fertilizer Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the Indonesia fertilizer market, offering valuable insights for stakeholders seeking to navigate this dynamic sector. With a detailed study period spanning 2019-2033, a base year of 2025, and a forecast period of 2025-2033, this report leverages extensive data and expert analysis to illuminate market trends, opportunities, and challenges. The report covers key segments, including fertilizer form (conventional, specialty), type (complex, straight), application mode (fertigation, foliar, soil), and crop type (field crops, horticultural crops, turf & ornamental). The report includes an extensive competitive landscape analysis, profiling major players and their strategic initiatives. Expect detailed analysis of market size, CAGR, and market penetration rates.
Indonesia Fertilizer Market Structure & Competitive Landscape
The Indonesian fertilizer market exhibits a moderately concentrated structure, with a few dominant players alongside numerous smaller regional operators. Pupuk Indonesia (Persero) holds significant market share, driven by its extensive network and government support. However, the market is witnessing increased competition from international players like Yara International AS and Haifa Group, focusing on high-value specialty fertilizers.
Market Concentration: The Herfindahl-Hirschman Index (HHI) for the Indonesian fertilizer market is estimated at xx, indicating a moderately concentrated market. This concentration is primarily driven by the presence of large state-owned enterprises.
Innovation Drivers: The market is experiencing a push towards technologically advanced fertilizers, such as controlled-release formulations and biofertilizers, driven by the demand for improved crop yields and sustainable agricultural practices.
Regulatory Impacts: Government regulations regarding fertilizer quality, pricing, and distribution significantly impact market dynamics. Import tariffs and subsidies influence pricing and the competitiveness of domestic and imported products. Recent policy shifts towards sustainable agriculture are also shaping product development and market strategies.
Product Substitutes: Organic fertilizers and biofertilizers are emerging as substitutes, although their market share remains relatively small compared to conventional chemical fertilizers. The adoption rate of these substitutes is expected to increase gradually driven by environmental awareness.
End-User Segmentation: The market caters predominantly to field crops (rice, palm oil, etc.), followed by horticultural crops and a smaller but growing segment of turf and ornamental crops.
M&A Trends: The market has witnessed a moderate level of mergers and acquisitions (M&As) activity in recent years, primarily involving smaller players being acquired by larger companies to expand their market reach and product portfolios. The volume of M&A transactions is estimated at xx deals annually over the past five years.
Indonesia Fertilizer Market Market Trends & Opportunities
The Indonesian fertilizer market exhibits robust growth, driven by a rising population, increasing demand for food, and government initiatives to enhance agricultural productivity. The market is projected to expand at a CAGR of xx% during the forecast period (2025-2033), reaching a value of xx Million by 2033. This growth is fueled by a number of key factors:
- Increasing agricultural land under cultivation: The expansion of agricultural land under cultivation is expected to boost demand for fertilizers.
- Government support for agricultural development: Several Indonesian government programs aim to enhance agricultural yields and improve farmer income, indirectly driving demand for fertilizers.
- Rising disposable incomes: Increased purchasing power amongst farmers is enabling higher fertilizer consumption.
- Technological advancements: The development and adoption of innovative fertilizers, such as slow-release and micronutrient-enhanced varieties, are driving market growth.
- Government policies: Subsidies on fertilizer prices and other government initiatives support the market's expansion.
- Market penetration: The fertilizer penetration rate in various crop segments is expected to increase with growing awareness of its benefits.
- Shifting consumer preferences: There is increasing demand for environmentally friendly fertilizers.
Significant technological shifts towards precision agriculture and data-driven fertilizer application are transforming the market. Consumer preferences are shifting towards sustainable and efficient fertilizer solutions, which presents opportunities for companies to develop and market eco-friendly products. The competitive landscape remains dynamic, with existing players facing challenges from both domestic and international entrants.

Dominant Markets & Segments in Indonesia Fertilizer Market
The Indonesian fertilizer market is geographically diverse, with significant consumption across various regions. While precise regional dominance requires further data, Java and Sumatra are likely the leading consumers given their high agricultural activity.
Key Growth Drivers:
- Improved agricultural infrastructure: Investment in irrigation systems and better transportation networks enhances accessibility to fertilizers.
- Government subsidies and support programs: Policies promoting agricultural development encourage fertilizer usage.
- Favorable climatic conditions: Indonesia's tropical climate supports high agricultural output, leading to higher fertilizer demand.
- Increasing yields from High-yielding varieties (HYV): Adoption of HYV requires high fertilizer application to meet nutritional needs and hence drive up demand.
Market Dominance Analysis: The conventional fertilizer segment currently holds the largest market share due to lower cost, but the specialty segment is expected to register faster growth, driven by the increasing demand for efficient and environmentally friendly formulations. Within fertilizer types, the complex fertilizers segment is dominating, while within application modes, soil application is the most commonly used method due to established farming practices. Field crops represent the dominant segment followed by horticultural crops and a significantly smaller turf & ornamental segment.
Indonesia Fertilizer Market Product Analysis
The Indonesian fertilizer market offers a wide range of products, from conventional NPK fertilizers to specialty blends tailored to specific crop needs. Technological advancements focus on improving nutrient use efficiency, reducing environmental impact, and optimizing application methods. Controlled-release fertilizers and biofertilizers are gaining traction, driven by their superior performance and reduced environmental footprint. The competitive advantage lies in offering high-quality, cost-effective products tailored to local conditions and farming practices. The market is also seeing the emergence of precision fertilizer application techniques based on soil testing and crop monitoring data.
Key Drivers, Barriers & Challenges in Indonesia Fertilizer Market
Key Drivers: The rising population, growing demand for food, and government initiatives promoting agricultural modernization are key drivers of market expansion. Technological advancements in fertilizer formulations and application methods are also boosting market growth. Government subsidies on fertilizers and favourable climatic conditions support market expansion.
Challenges and Restraints: Supply chain disruptions, particularly during periods of global commodity price volatility, can impact the availability and affordability of fertilizers. Regulatory complexities, including import duties and environmental regulations, pose challenges to market participants. Intense competition from both domestic and international players further adds to the challenges faced. High input costs and price volatility create a difficult environment for smallholder farmers and can affect the adoption rate of quality fertilizers. The quantification of these impacts necessitates further research and specific data.
Growth Drivers in the Indonesia Fertilizer Market
The Indonesian fertilizer market's growth is primarily driven by increased agricultural production, rising population, government support for agricultural modernization, and technological advancements in fertilizer technology resulting in higher yield. Specifically, the rising demand for food and government initiatives to increase agricultural productivity act as major propellants.
Challenges Impacting Indonesia Fertilizer Market Growth
Key challenges include price volatility of raw materials, fluctuating global supply chains, stringent regulatory compliance, and competition from both domestic and international players. These factors impact profit margins and hinder market penetration, particularly affecting smaller businesses.
Key Players Shaping the Indonesia Fertilizer Market
- Pupuk Indonesia (Persero)
- Haifa Group
- PT JADI MAS
- PT Saraswanti Anugerah Makmur Tbk (SAMF)
- Grupa Azoty S A (Compo Expert)
- Yara International AS
- Asia Kimindo Prima
Significant Indonesia Fertilizer Market Industry Milestones
May 2023: Pupuk Kaltim's USD 1 Billion+ investment in new factories to produce 1.1 Million metric tons of urea and 825,000 tonnes of ammonia annually significantly boosts Indonesia's fertilizer production capacity and reduces reliance on imports.
April 2022: Petrokimia Gresik's launch of Petro ZA Plus and Phosgreen introduces new fertilizer options tailored to Indonesian agricultural needs, enhancing crop yields and improving farmer income.
March 2022: The Haifa Group's acquisition of Horticoop Andina expands its global reach and strengthens its position in advanced plant nutrition, potentially influencing the Indonesian market through increased competition and product diversification.
Future Outlook for Indonesia Fertilizer Market
The Indonesian fertilizer market is poised for continued growth, driven by factors such as increasing agricultural production, rising demand for food, and ongoing government initiatives. Strategic opportunities lie in developing sustainable and efficient fertilizer solutions, leveraging technology for precision agriculture, and capitalizing on government support programs. The market's potential is considerable, particularly with ongoing investments in infrastructure and agricultural modernization.
Indonesia Fertilizer Market Segmentation
- 1. Production Analysis
- 2. Consumption Analysis
- 3. Import Market Analysis (Value & Volume)
- 4. Export Market Analysis (Value & Volume)
- 5. Price Trend Analysis
Indonesia Fertilizer Market Segmentation By Geography
- 1. Indonesia

Indonesia Fertilizer Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 15.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Demand For Landscaping Maintenance; Adoption of Green Spaces and Green Roofs
- 3.3. Market Restrains
- 3.3.1. Shortage of Labor In Landscaping; High Maintenance Cost of Lawn Mowers
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Indonesia Fertilizer Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 5.2. Market Analysis, Insights and Forecast - by Consumption Analysis
- 5.3. Market Analysis, Insights and Forecast - by Import Market Analysis (Value & Volume)
- 5.4. Market Analysis, Insights and Forecast - by Export Market Analysis (Value & Volume)
- 5.5. Market Analysis, Insights and Forecast - by Price Trend Analysis
- 5.6. Market Analysis, Insights and Forecast - by Region
- 5.6.1. Indonesia
- 5.1. Market Analysis, Insights and Forecast - by Production Analysis
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 PT JADI MAS
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Haifa Group
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Pupuk Indonesia (Persero)
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 PT Saraswanti Anugerah Makmur Tbk (SAMF)
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Grupa Azoty S A (Compo Expert)
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Yara International AS
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Asia Kimindo Prima
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.1 PT JADI MAS
List of Figures
- Figure 1: Indonesia Fertilizer Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Indonesia Fertilizer Market Share (%) by Company 2024
List of Tables
- Table 1: Indonesia Fertilizer Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Indonesia Fertilizer Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 3: Indonesia Fertilizer Market Revenue Million Forecast, by Consumption Analysis 2019 & 2032
- Table 4: Indonesia Fertilizer Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 5: Indonesia Fertilizer Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 6: Indonesia Fertilizer Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 7: Indonesia Fertilizer Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: Indonesia Fertilizer Market Revenue Million Forecast, by Country 2019 & 2032
- Table 9: Indonesia Fertilizer Market Revenue Million Forecast, by Production Analysis 2019 & 2032
- Table 10: Indonesia Fertilizer Market Revenue Million Forecast, by Consumption Analysis 2019 & 2032
- Table 11: Indonesia Fertilizer Market Revenue Million Forecast, by Import Market Analysis (Value & Volume) 2019 & 2032
- Table 12: Indonesia Fertilizer Market Revenue Million Forecast, by Export Market Analysis (Value & Volume) 2019 & 2032
- Table 13: Indonesia Fertilizer Market Revenue Million Forecast, by Price Trend Analysis 2019 & 2032
- Table 14: Indonesia Fertilizer Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Indonesia Fertilizer Market?
The projected CAGR is approximately 15.00%.
2. Which companies are prominent players in the Indonesia Fertilizer Market?
Key companies in the market include PT JADI MAS, Haifa Group, Pupuk Indonesia (Persero), PT Saraswanti Anugerah Makmur Tbk (SAMF), Grupa Azoty S A (Compo Expert), Yara International AS, Asia Kimindo Prima.
3. What are the main segments of the Indonesia Fertilizer Market?
The market segments include Production Analysis, Consumption Analysis, Import Market Analysis (Value & Volume), Export Market Analysis (Value & Volume), Price Trend Analysis.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Demand For Landscaping Maintenance; Adoption of Green Spaces and Green Roofs.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Shortage of Labor In Landscaping; High Maintenance Cost of Lawn Mowers.
8. Can you provide examples of recent developments in the market?
May 2023: Pupuk Kaltim, a subsidiary of Pupuk Indonesia, is expanding its production facilities by developing new factories to meet the growing demand for fertilizers globally. The new factory will cost more than USD 1 billion, and it will have the capacity to produce 1.1 million metric ton of urea and 825,000 tonnes of ammonia annually.April 2022: Petrokimia Gresik, an agroindustry solutions company, a subsidiary of Pupuk Indonesia Holding, launched three new fertilizers for Indonesian agriculture, namely Petro ZA Plus and Phosgreen. The nutrients in these fertilizers can improve the quality of crop yields.March 2022: The Haifa Group entered a purchase agreement with HORTICOOP BV to acquire Horticoop Andina, the distributor of nutritional products for agriculture. Through this acquisition of the brand, Haifa intends to expand its market presence in the Latin American market and strengthen its position as a global superbrand in advanced plant nutrition.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Indonesia Fertilizer Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Indonesia Fertilizer Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Indonesia Fertilizer Market?
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Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence