Key Insights
The United States freight brokerage market, valued at approximately $17.96 billion in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 8.35% from 2025 to 2033. This expansion is fueled by several key factors. The e-commerce boom continues to drive demand for efficient and reliable freight transportation, pushing businesses to leverage the expertise of freight brokers to manage complex logistics. Furthermore, advancements in technology, such as digital freight matching platforms and transportation management systems (TMS), are streamlining operations, increasing transparency, and enhancing overall efficiency within the industry. The increasing adoption of these technologies contributes significantly to market growth, enabling brokers to optimize routes, negotiate better rates, and improve customer service. Finally, the ongoing expansion of the manufacturing and automotive sectors, alongside the growth in e-commerce, consistently necessitates reliable and scalable freight solutions, thereby bolstering the demand for freight brokerage services.
However, certain challenges also exist. Fluctuations in fuel prices and driver shortages pose significant operational and financial risks to freight brokerage firms. Moreover, intense competition among established players and the emergence of new entrants necessitates a continuous focus on innovation and service differentiation. Regulatory changes and compliance requirements also represent ongoing operational challenges that impact profitability and efficiency. Despite these restraints, the long-term outlook for the US freight brokerage market remains positive, driven by the sustained growth of e-commerce and the inherent complexity of managing modern supply chains. This complexity makes reliance on specialized freight brokerage services increasingly indispensable for businesses across diverse sectors, from manufacturing and automotive to retail and consumer goods. The market’s fragmentation offers opportunities for both established players and new entrants to capture market share through strategic partnerships, technological innovation, and targeted service offerings.

United States Freight Brokerage Market: A Comprehensive Report (2019-2033)
This dynamic report provides a deep dive into the booming United States freight brokerage market, analyzing its current state, future trajectory, and key players. Valued at $xx Billion in 2025, this market is poised for significant growth, reaching an estimated $xx Billion by 2033, presenting lucrative opportunities for investors and industry stakeholders. This detailed analysis covers market structure, competitive landscape, dominant segments, technological advancements, and key challenges, offering invaluable insights for informed decision-making.
United States Freight Brokerage Market Market Structure & Competitive Landscape
The US freight brokerage market is characterized by a complex interplay of factors influencing its structure and competitive dynamics. Market concentration is moderate, with several large players holding significant market share, but a substantial number of smaller, specialized brokers also contributing to the overall landscape. Key players like Coyote Logistics, Total Quality Logistics (TQL), Hub Group, Landstar System Inc, CH Robinson, KAG Logistics Inc, SunteckTTS, BNSF Logistics LLC, XPO Logistics Inc, and Uber Freight, alongside numerous other companies, compete fiercely. The Herfindahl-Hirschman Index (HHI) for this market is estimated to be around xx, indicating a moderately concentrated market.
- Innovation Drivers: Technological advancements, particularly in digital freight matching platforms and supply chain management software, are driving significant market transformation.
- Regulatory Impacts: Federal and state regulations concerning trucking safety, driver hours of service, and environmental compliance significantly impact operational costs and strategies for freight brokers.
- Product Substitutes: While freight brokerage is a dominant model, alternative transportation modes like rail and intermodal shipping present some degree of substitution.
- End-User Segmentation: The market caters to diverse end-users, including manufacturing, automotive, oil & gas, agriculture, construction, and retail, each with unique needs and logistics requirements.
- M&A Trends: The past five years have witnessed a moderate level of mergers and acquisitions (M&A) activity, with larger brokers acquiring smaller firms to expand their service offerings and geographic reach. The total value of M&A transactions in the period 2019-2024 is estimated at $xx Billion.
United States Freight Brokerage Market Market Trends & Opportunities
The US freight brokerage market exhibits robust growth, driven by several key trends. The market size is projected to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). This growth is fueled by several factors: the increasing e-commerce penetration rates, pushing demand for efficient logistics solutions; the growing adoption of technology-driven solutions and data analytics for optimizing transportation and supply chain management; and the fluctuating fuel prices that impact transportation costs. Furthermore, consumer preferences are shifting towards faster, more transparent, and reliable delivery services, creating opportunities for innovative brokerage models. The market penetration rate of technology-enabled freight brokerage solutions is expected to reach xx% by 2033, driven by the adoption of digital platforms and data analytics. Competitive dynamics are shaping the market, with increased emphasis on service differentiation, niche specialization, and strategic partnerships. The rise of digital freight matching platforms and the increasing adoption of automation in logistics are creating opportunities for new market entrants and innovative business models.

Dominant Markets & Segments in United States Freight Brokerage Market
The US freight brokerage market is geographically diverse, with no single region exhibiting absolute dominance. However, regions with high manufacturing concentrations and significant trade activity tend to have higher demand. By Service segment, Full Truckload (FTL) currently holds the largest market share, driven by the need for bulk transportation.
- Key Growth Drivers (FTL):
- Expanding e-commerce and related logistics needs.
- Growing manufacturing and industrial sectors.
- Improvement in national infrastructure.
- Key Growth Drivers (LTL):
- Cost-effectiveness for smaller shipments.
- Growing demand for less-than-truckload services across diverse industries.
- Improved technology enhancing LTL shipment tracking and efficiency.
- Dominant End-User Segments: Manufacturing and Automotive, and Distributive Trade (Wholesale and Retail) are currently the largest end-user segments. This is due to their high volume of goods movement requirements.
The Manufacturing and Automotive segment benefits from strong domestic production and global supply chains; the Distributive Trade segment, encompassing wholesale and retail including FMCG, thrives due to continuously increasing consumer demand for goods. Growth in these segments is primarily fueled by ongoing industrialization and increasing consumer spending.
United States Freight Brokerage Market Product Analysis
Freight brokerage services are increasingly incorporating technology to enhance efficiency and transparency. This includes the use of sophisticated route optimization software, digital freight matching platforms, and real-time tracking systems. These technological advancements allow brokers to offer improved service levels, faster transit times, and more accurate cost estimations. The competitive advantage lies in leveraging technology to provide superior customer service, optimize logistics operations, and build strong carrier relationships. The ability to integrate seamlessly with shippers' existing systems and provide comprehensive data-driven insights is highly valued.
Key Drivers, Barriers & Challenges in United States Freight Brokerage Market
Key Drivers: Technological advancements in digital freight matching, growing e-commerce, and increasing demand for efficient and reliable logistics solutions are key drivers. Furthermore, government initiatives aimed at improving infrastructure and streamlining supply chain processes are contributing to the market's growth.
Challenges: Driver shortages, fuel price volatility, and the increasing complexity of regulatory compliance pose significant challenges. The highly competitive landscape, with both large established firms and new digital entrants, adds another layer of complexity. These factors contribute to price pressure and margin compression.
Growth Drivers in the United States Freight Brokerage Market Market
The market is spurred by the continued expansion of e-commerce, necessitating efficient last-mile delivery solutions. Technological innovations, such as AI-powered route optimization and predictive analytics, enhance operational efficiency and cost savings. Supportive government policies, focused on infrastructure improvement, contribute to smoother and faster freight movement.
Challenges Impacting United States Freight Brokerage Market Growth
Stringent regulatory compliance requirements, particularly concerning driver safety and emissions standards, increase operational costs. Fluctuating fuel prices create uncertainty and impact profitability. Intense competition from established players and new market entrants puts pressure on pricing and margins. Supply chain disruptions, such as port congestion and equipment shortages, can severely impact service delivery.
Key Players Shaping the United States Freight Brokerage Market Market
- Coyote Logistics
- Total Quality Logistics
- Hub Group
- Landstar System Inc
- CH Robinson
- KAG Logistics Inc
- SunteckTTS
- BNSF Logistics LLC
- XPO Logistics Inc
- Uber Freight
- 6 3 Other Companies
- Worldwide Express
- Schneider
- Echo Global Logistics
- GlobalTranz
- J B Hunt Transport Inc
Significant United States Freight Brokerage Market Industry Milestones
- August 2023: Convoy launches a just-in-time (JIT) trucking service, offering 15-minute delivery windows, enhancing flexibility for shippers.
- February 2023: Echo Global Logistics introduces EchoInsure+, a comprehensive cargo insurance product, providing enhanced protection for LTL shipments.
Future Outlook for United States Freight Brokerage Market Market
The US freight brokerage market is projected to experience continued growth, driven by ongoing technological advancements, increased e-commerce activity, and the growing need for efficient and reliable logistics solutions. Strategic opportunities lie in the development of innovative technology platforms, expansion into niche markets, and the adoption of sustainable practices. The market's future hinges on addressing challenges like driver shortages and regulatory complexities while capitalizing on the potential of automation and data analytics.
United States Freight Brokerage Market Segmentation
-
1. Service
- 1.1. LTL
- 1.2. FTL
- 1.3. Other Services
-
2. End User
- 2.1. Manufacturing and Automotive
- 2.2. Oil and Gas, Mining, and Quarrying
- 2.3. Agriculture, Fishing, and Forestry
- 2.4. Construction
- 2.5. Distribu
- 2.6. Other En
United States Freight Brokerage Market Segmentation By Geography
- 1. United States

United States Freight Brokerage Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 8.35% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Growing Construction Across the Country4.; The Growing Number of Freight Brokers Across the Country
- 3.3. Market Restrains
- 3.3.1. 4.; Rerouting of Cargo and Other Factors4.; Reducing Freight Imports Across the Country
- 3.4. Market Trends
- 3.4.1. FTL Service Has Gained Momentum in the Country in Recent Years
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Service
- 5.1.1. LTL
- 5.1.2. FTL
- 5.1.3. Other Services
- 5.2. Market Analysis, Insights and Forecast - by End User
- 5.2.1. Manufacturing and Automotive
- 5.2.2. Oil and Gas, Mining, and Quarrying
- 5.2.3. Agriculture, Fishing, and Forestry
- 5.2.4. Construction
- 5.2.5. Distribu
- 5.2.6. Other En
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Service
- 6. North America United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 7. Europe United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Germany
- 7.1.2 France
- 7.1.3 United Kingdom
- 7.1.4 Italy
- 7.1.5 Spain
- 7.1.6 Russia
- 7.1.7 Rest of Europe
- 8. Asia Pacific United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 Bangladesh
- 8.1.5 Turkey
- 8.1.6 South Korea
- 8.1.7 Australia
- 8.1.8 Indonesia
- 8.1.9 Rest of Asia Pacific
- 9. Middle East United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1.
- 10. Egypt United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 South Africa
- 10.1.2 Saudi Arabia
- 10.1.3 Rest of Middle East
- 11. South America United States Freight Brokerage Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1 Brazil
- 11.1.2 Argentina
- 11.1.3 Rest of South America
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Coyote Logistics
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 Total Quality Logistics
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Hub Group
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Landstar System Inc
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 CH Robinson
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 KAG Logistics Inc
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 SunteckTTS
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 BNSF Logistics LLC
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 XPO Logistics Inc
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Uber Freight**List Not Exhaustive 6 3 Other Companie
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.11 Worldwide Express
- 12.2.11.1. Overview
- 12.2.11.2. Products
- 12.2.11.3. SWOT Analysis
- 12.2.11.4. Recent Developments
- 12.2.11.5. Financials (Based on Availability)
- 12.2.12 Schneider
- 12.2.12.1. Overview
- 12.2.12.2. Products
- 12.2.12.3. SWOT Analysis
- 12.2.12.4. Recent Developments
- 12.2.12.5. Financials (Based on Availability)
- 12.2.13 Echo Global Logistics
- 12.2.13.1. Overview
- 12.2.13.2. Products
- 12.2.13.3. SWOT Analysis
- 12.2.13.4. Recent Developments
- 12.2.13.5. Financials (Based on Availability)
- 12.2.14 GlobalTranz
- 12.2.14.1. Overview
- 12.2.14.2. Products
- 12.2.14.3. SWOT Analysis
- 12.2.14.4. Recent Developments
- 12.2.14.5. Financials (Based on Availability)
- 12.2.15 J B Hunt Transport Inc
- 12.2.15.1. Overview
- 12.2.15.2. Products
- 12.2.15.3. SWOT Analysis
- 12.2.15.4. Recent Developments
- 12.2.15.5. Financials (Based on Availability)
- 12.2.1 Coyote Logistics
List of Figures
- Figure 1: United States Freight Brokerage Market Revenue Breakdown (Billion, %) by Product 2024 & 2032
- Figure 2: United States Freight Brokerage Market Share (%) by Company 2024
List of Tables
- Table 1: United States Freight Brokerage Market Revenue Billion Forecast, by Region 2019 & 2032
- Table 2: United States Freight Brokerage Market Revenue Billion Forecast, by Service 2019 & 2032
- Table 3: United States Freight Brokerage Market Revenue Billion Forecast, by End User 2019 & 2032
- Table 4: United States Freight Brokerage Market Revenue Billion Forecast, by Region 2019 & 2032
- Table 5: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 6: United States United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 7: Canada United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 8: Mexico United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 9: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 10: Germany United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 11: France United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 12: United Kingdom United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 13: Italy United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 14: Spain United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 15: Russia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 16: Rest of Europe United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 17: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 18: China United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 19: Japan United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 20: India United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 21: Bangladesh United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 22: Turkey United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 23: South Korea United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 24: Australia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 25: Indonesia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 26: Rest of Asia Pacific United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 27: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 28: United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 29: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 30: South Africa United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 31: Saudi Arabia United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 32: Rest of Middle East United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 33: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
- Table 34: Brazil United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 35: Argentina United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 36: Rest of South America United States Freight Brokerage Market Revenue (Billion) Forecast, by Application 2019 & 2032
- Table 37: United States Freight Brokerage Market Revenue Billion Forecast, by Service 2019 & 2032
- Table 38: United States Freight Brokerage Market Revenue Billion Forecast, by End User 2019 & 2032
- Table 39: United States Freight Brokerage Market Revenue Billion Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Freight Brokerage Market?
The projected CAGR is approximately 8.35%.
2. Which companies are prominent players in the United States Freight Brokerage Market?
Key companies in the market include Coyote Logistics, Total Quality Logistics, Hub Group, Landstar System Inc, CH Robinson, KAG Logistics Inc, SunteckTTS, BNSF Logistics LLC, XPO Logistics Inc, Uber Freight**List Not Exhaustive 6 3 Other Companie, Worldwide Express, Schneider, Echo Global Logistics, GlobalTranz, J B Hunt Transport Inc.
3. What are the main segments of the United States Freight Brokerage Market?
The market segments include Service, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD 17.96 Billion as of 2022.
5. What are some drivers contributing to market growth?
4.; Growing Construction Across the Country4.; The Growing Number of Freight Brokers Across the Country.
6. What are the notable trends driving market growth?
FTL Service Has Gained Momentum in the Country in Recent Years.
7. Are there any restraints impacting market growth?
4.; Rerouting of Cargo and Other Factors4.; Reducing Freight Imports Across the Country.
8. Can you provide examples of recent developments in the market?
August 2023: Digital logistics provider and freight brokerage Convoy unveiled an offering for just-in-time (JIT) trucking, with a pledge of delivery within 15 minutes of the set arrival time. Convoy spotted an opening for a more flexible service that gives shippers the ability to scale up and down in response to fast-changing conditions. Its new JIT service leverages a network of over 400,000 trucks and the IT infrastructure to find matching carriers to meet specific shipper requirements.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Freight Brokerage Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Freight Brokerage Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Freight Brokerage Market?
To stay informed about further developments, trends, and reports in the United States Freight Brokerage Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence