Strategic Projections for Middle East Poultry Market Market Expansion

Key Insights

The Middle East poultry market, valued at approximately $XX million in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 10.40% from 2025 to 2033. This expansion is driven by several key factors. A burgeoning population across the region, particularly in rapidly urbanizing areas, fuels increasing demand for affordable and readily available protein sources. Poultry, compared to other meats, offers a cost-effective solution, making it a staple in many Middle Eastern diets. Furthermore, rising disposable incomes and changing consumer lifestyles are contributing to greater poultry consumption, with a shift towards convenience foods like processed poultry products and ready-to-eat meals. Government initiatives supporting the agricultural sector and investments in modern poultry farming technologies are further bolstering market growth. The market is segmented by form (canned, fresh/chilled, frozen, processed) and distribution channel (off-trade, on-trade), reflecting diverse consumer preferences and purchasing habits. Major players like Emirates National Food CC LLC, BRF S.A., and Almarai Food Company are actively competing in this dynamic market, focusing on product diversification, brand building, and supply chain optimization.

However, several challenges hinder the market's growth trajectory. Fluctuations in feed prices, particularly those impacted by global commodity markets, can affect profitability. Stringent food safety regulations and the need for maintaining high-quality standards throughout the production and distribution process represent significant operational hurdles. Moreover, competition from alternative protein sources and increasing health consciousness among consumers could influence market dynamics in the long term. Despite these challenges, the inherent advantages of poultry – affordability, versatility, and nutritional value – positions the Middle East poultry market for continued expansion throughout the forecast period. Geographic variations within the region (e.g., higher per capita consumption in the UAE versus other nations) will dictate nuanced growth patterns within individual markets. The ongoing development of infrastructure and cold chain logistics will also play a crucial role in enabling further market penetration and facilitating growth across the region.

Middle East Poultry Market Report: 2019-2033

This comprehensive report provides a detailed analysis of the Middle East poultry market, offering invaluable insights for businesses, investors, and stakeholders seeking to navigate this dynamic sector. The study period covers 2019-2033, with 2025 as the base year and forecast extending to 2033. The report leverages extensive data from the historical period (2019-2024) to deliver precise market estimations and future projections. Expect in-depth coverage of market structure, competitive dynamics, growth drivers, challenges, and key players, all underpinned by robust quantitative and qualitative data.

Middle East Poultry Market Structure & Competitive Landscape

The Middle East poultry market exhibits a moderately concentrated structure, with a Herfindahl-Hirschman Index (HHI) estimated at xx in 2025. Key players like Emirates National Food CC LLC, BRF S.A, Al-Watania Poultry, The Savola Group, JBS S.A, Tanmiah Food Company, Arabian Agricultural Services Company, and Almarai Food Company dominate the market, driving innovation and competition. The market is influenced by several factors:

• Innovation Drivers: Technological advancements in poultry farming, processing, and packaging are continuously enhancing efficiency and product quality. Focus areas include automation, improved feed formulations, and disease prevention.
• Regulatory Impacts: Government regulations related to food safety, animal welfare, and environmental standards significantly influence market operations. Compliance costs and regulations impacting production are key factors affecting profitability.
• Product Substitutes: Competition from alternative protein sources, like plant-based meats, poses a moderate threat. However, consumer preference for poultry remains strong.
• End-User Segmentation: The market caters to a diverse range of end-users, including households, food service industries (restaurants, hotels), and food processing companies. Changes in consumer preferences will play a large role in impacting demand.
• M&A Trends: The market has witnessed significant M&A activity in recent years, exemplified by JBS's acquisition of two plants in the MENA region and BRF Sadia's inauguration of its Al Joody plant. The volume of M&A transactions is expected to remain high, estimated at xx deals per year in 2025 and potentially xx by 2033.

Middle East Poultry Market Market Trends & Opportunities

The Middle East poultry market is experiencing robust growth, driven by several key factors. The market size reached xx Million in 2024 and is projected to reach xx Million by 2033, registering a CAGR of xx% during the forecast period (2025-2033). This growth is fueled by rising per capita consumption driven by factors including increasing population, rising disposable incomes, and a growing preference for convenient and affordable protein sources. Furthermore, rapid urbanization and changing lifestyle are increasing demand for processed and value-added poultry products. Technological advancements, such as automation in poultry farms and improved processing techniques, further support the growth narrative. Increased demand for Halal poultry products is another substantial factor impacting market trends. Competition among major players is also influencing the industry with companies constantly seeking to gain market share and introduce innovative product offerings. This involves investment in new technologies and distribution networks, creating exciting opportunities for future growth. Market penetration rates for processed poultry products are increasing, particularly in urban centers with an expected figure reaching xx% by 2033.

Dominant Markets & Segments in Middle East Poultry Market

The Saudi Arabian market holds the largest share of the Middle East poultry market in 2025, accounting for approximately xx Million. The UAE follows closely in terms of market size.

Key Growth Drivers:

• Strong infrastructure: Efficient transportation and cold chain infrastructure is a major contributor.
• Supportive government policies: Government initiatives promoting food security and local production drive growth.
• High consumer preference: Strong consumer preference for poultry meat as a primary source of protein underpins growth.

Market Dominance Analysis:

The dominance of Saudi Arabia and the UAE is attributed to several factors, including a high population density, higher disposable incomes compared to other countries in the region, and government initiatives supporting the development of the poultry industry. The fresh/chilled segment holds the largest market share within the form segment, followed by the frozen segment. Within distribution channels, the off-trade segment (supermarkets, hypermarkets, etc.) dominates. However, the on-trade segment (restaurants, hotels, etc.) is also experiencing significant growth, reflecting the expansion of the food service industry in the region.

Middle East Poultry Market Product Analysis

The Middle East poultry market showcases a wide array of products, ranging from fresh and chilled to frozen and processed varieties. Technological advancements are driving the introduction of value-added products with extended shelf life and convenient formats. Ready-to-cook and ready-to-eat products are gaining traction, appealing to busy lifestyles and the demand for convenience. These offerings incorporate advanced processing techniques, packaging solutions, and innovative flavor profiles. The focus on product differentiation and enhanced convenience significantly enhances market competitiveness.

Key Drivers, Barriers & Challenges in Middle East Poultry Market

Key Drivers:

• Rising population and increasing disposable incomes: Fueling demand for affordable protein sources.
• Government support: Initiatives aimed at boosting local food production and ensuring food security.
• Technological advancements: Improving efficiency and product quality across the poultry value chain.

Key Challenges & Restraints:

• Fluctuations in feed prices: Impacting production costs and profitability. In 2024, feed price increases led to a xx% increase in the price of poultry.
• Disease outbreaks: Threatening poultry production and potentially causing disruptions to the supply chain.
• Stringent regulatory requirements: Increasing compliance costs for producers and processors.

Growth Drivers in the Middle East Poultry Market Market

The Middle East poultry market is propelled by strong population growth and rising disposable incomes, leading to increased demand for protein. Government policies supporting the local poultry industry, coupled with technological advancements enhancing productivity and product quality, play a significant role in driving market expansion. The growing preference for value-added and convenient poultry products further boosts market growth.

Challenges Impacting Middle East Poultry Market Growth

Challenges include volatile feed prices, the risk of disease outbreaks that can disrupt supply chains, and stringent regulatory hurdles that increase compliance costs. These factors can lead to price fluctuations and potentially impact profitability, thus posing significant challenges to the sustained growth of the Middle East poultry market.

Key Players Shaping the Middle East Poultry Market Market

• Emirates National Food CC LLC
• BRF S.A
• Al-Watania Poultry
• The Savola Group
• JBS S.A
• Tanmiah Food Company
• Arabian Agricultural Services Company
• Almarai Food Company

Significant Middle East Poultry Market Industry Milestones

• July 2022: BRF Sadia inaugurated its new Al Joody plant in Saudi Arabia, increasing production capacity to 1200 metric tons per month.
• July 2022: Tanmiah Food Company and Tyson Foods partnered to expand poultry production capacity, aiming to double value-added production.
• May 2022: JBS acquired two plants in Saudi Arabia and the UAE, boosting its presence in the MENA region and strengthening distribution.

Future Outlook for Middle East Poultry Market Market

The Middle East poultry market is poised for continued growth, driven by sustained population growth, rising incomes, and increasing demand for convenient and value-added poultry products. Strategic investments in technology, infrastructure, and sustainable farming practices will play a crucial role in shaping the future of this dynamic market. Opportunities for market expansion exist through further penetration into underserved regions and the introduction of innovative products that cater to changing consumer preferences.

Middle East Poultry Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

Middle East Poultry Market Segmentation By Geography

• 1. Middle East
  • 1.1. Saudi Arabia
  • 1.2. United Arab Emirates
  • 1.3. Israel
  • 1.4. Qatar
  • 1.5. Kuwait
  • 1.6. Oman
  • 1.7. Bahrain
  • 1.8. Jordan
  • 1.9. Lebanon