Key Insights
The North America Human Machine Interface (HMI) market is poised for significant expansion, projected to reach a substantial value of USD 1.18 billion. This growth is underpinned by a robust Compound Annual Growth Rate (CAGR) of 9.11% throughout the forecast period of 2025-2033. Several key drivers are propelling this upward trajectory, including the increasing adoption of industrial automation across diverse sectors, the escalating demand for smart manufacturing solutions, and the continuous advancements in HMI technology, such as the integration of touchscreens, cloud connectivity, and advanced analytics. The push towards Industry 4.0 initiatives, which emphasize interconnectedness and data-driven decision-making, is a primary catalyst, enabling manufacturers to enhance operational efficiency, improve product quality, and reduce downtime. Furthermore, the growing need for intuitive and user-friendly interfaces that streamline complex industrial processes is fostering innovation and market penetration.
The HMI market in North America is segmented across various offerings, with hardware, software, and services all contributing to the overall market dynamics. Within end-user industries, the automotive sector is expected to lead adoption due to the high degree of automation in manufacturing processes. The food and beverage, pharmaceutical, packaging, and oil and gas industries are also anticipated to witness considerable growth, driven by stringent regulatory requirements, the need for precise process control, and the pursuit of enhanced safety and traceability. Emerging trends like the integration of AI and machine learning into HMI systems, the rise of mobile HMI solutions for remote monitoring and control, and the increasing focus on cybersecurity to protect sensitive industrial data are shaping the competitive landscape. While the market is fueled by innovation, potential restraints such as high initial investment costs for advanced HMI systems and the need for skilled workforce to operate and maintain them could pose challenges to widespread adoption in certain segments.

North America Human Machine Interface Market: Comprehensive Market Analysis & Forecast (2019-2033)
This in-depth report provides a dynamic and SEO-optimized analysis of the North America Human Machine Interface (HMI) Market. Leveraging high-volume keywords such as "Human Machine Interface," "HMI Market," "Industrial Automation," "SCADA Systems," and "Industrial IoT," this report targets industry professionals, investors, and stakeholders seeking crucial insights into market dynamics, trends, opportunities, and competitive landscapes. Covering the study period from 2019 to 2033, with a base and estimated year of 2025, this report offers a granular view of market evolution and future projections.
North America Human Machine Interface Market Market Structure & Competitive Landscape
The North America Human Machine Interface Market is characterized by a moderately concentrated structure, with a few key players dominating significant market share, estimated to be around 60% by leading entities. Innovation is a primary driver, fueled by continuous advancements in industrial automation, the integration of Industry 4.0 technologies, and the increasing demand for intuitive user interfaces. Regulatory impacts, primarily related to industrial safety standards and data security, influence product development and market entry. Product substitutes, while present in the form of basic control panels, are increasingly being outpaced by sophisticated HMI solutions offering advanced visualization and connectivity. End-user segmentation highlights the pervasive adoption across various industries, with manufacturing, automotive, and oil & gas sectors exhibiting strong demand. Mergers & Acquisitions (M&A) trends are active, with companies consolidating to expand their product portfolios, technological capabilities, and market reach. For instance, recent M&A activities have seen strategic acquisitions aimed at enhancing digital offerings and integrating advanced software platforms, thereby reshaping the competitive terrain. The volume of M&A deals has been significant in the historical period, indicating a trend towards market consolidation.
North America Human Machine Interface Market Market Trends & Opportunities
The North America Human Machine Interface Market is poised for substantial growth, projecting a Compound Annual Growth Rate (CAGR) of approximately 7.5% from 2025 to 2033. This expansion is driven by the accelerating adoption of Industrial Internet of Things (IIoT) and the increasing complexity of industrial processes that necessitate advanced control and monitoring capabilities. The demand for real-time data analytics, predictive maintenance, and enhanced operational efficiency is a key consumer preference, pushing manufacturers to develop HMIs with greater connectivity and intelligence. Technological shifts are evident in the move towards cloud-based HMI solutions, the integration of artificial intelligence (AI) and machine learning (ML) for predictive insights, and the development of mobile HMI applications for remote access and control. Competitive dynamics are intensifying, with established players focusing on innovation and emerging companies offering specialized solutions. Opportunities abound in the development of user-friendly interfaces, cybersecurity features for industrial systems, and HMIs tailored for specific niche applications. Market penetration rates are steadily increasing across all end-user industries as companies recognize the ROI of modern HMI systems. The market size is estimated to reach xx Million USD by 2033, a significant leap from the xx Million USD in 2025. The evolution of augmented reality (AR) and virtual reality (VR) in HMI design also presents a burgeoning area for innovation and market expansion, offering immersive user experiences for training and troubleshooting. The growing emphasis on energy efficiency and sustainability within industrial operations is also driving the demand for HMIs that can optimize resource management and minimize waste.

Dominant Markets & Segments in North America Human Machine Interface Market
The United States emerges as the dominant country within the North America Human Machine Interface Market, driven by its robust industrial base, significant investments in automation, and a strong presence of key manufacturing sectors. Within the Type of Offering segment, Hardware currently holds the largest market share, estimated at around 55%, due to the foundational need for physical interfaces. However, Software is experiencing the fastest growth, with a projected CAGR of 8.2%, fueled by the increasing demand for advanced functionalities, data analytics, and cloud integration. Services, including installation, maintenance, and customization, represent a growing segment, projected to reach xx Million USD by 2033.
In terms of End-User Industry, the Automotive sector is a leading segment, accounting for approximately 20% of the market. This is driven by the industry's continuous drive for manufacturing efficiency, quality control, and the adoption of advanced robotics and automated assembly lines. The Food and Beverage and Packaging industries are also significant contributors, with a combined market share of around 25%, due to stringent quality control requirements, the need for process optimization, and the increasing demand for automated production lines to meet consumer needs. The Pharmaceutical industry, driven by strict regulatory compliance and the demand for precise process control, represents a steadily growing segment. The Oil and Gas sector, despite its cyclical nature, continues to be a substantial market for HMIs, particularly in upstream and downstream operations requiring robust and reliable control systems. The Metal and Mining sector also contributes significantly, with a focus on automation for safety and efficiency in hazardous environments.
Key growth drivers in these dominant markets include:
- Infrastructure Development: Government initiatives and private sector investments in modernizing industrial infrastructure.
- Technological Advancements: The rapid adoption of Industry 4.0 technologies and the IIoT, necessitating advanced HMI capabilities.
- Skilled Workforce Demand: The need for intuitive interfaces to facilitate training and operation for a diverse workforce.
- Regulatory Compliance: Stricter regulations in sectors like pharmaceuticals and food & beverage driving the need for precise process monitoring and control.
- Cost Optimization Pressures: The continuous drive for operational efficiency and reduced manufacturing costs.
North America Human Machine Interface Market Product Analysis
Product innovations in the North America Human Machine Interface Market are largely centered on enhancing user experience, connectivity, and data intelligence. Advanced HMIs now feature intuitive touch interfaces, high-resolution displays, and multi-touch capabilities, mimicking consumer electronics for ease of use. Integration with IIoT platforms allows for seamless data exchange, enabling real-time monitoring, remote diagnostics, and predictive maintenance. Cybersecurity features are paramount, protecting sensitive industrial data from cyber threats. Competitive advantages lie in the development of scalable, modular HMI solutions that can be customized for diverse industrial applications, from simple machine control to complex process automation, offering superior visualization, data logging, and alarm management functionalities.
Key Drivers, Barriers & Challenges in North America Human Machine Interface Market
Key Drivers: The North America Human Machine Interface Market is propelled by several key factors. The relentless pursuit of operational efficiency and cost reduction across industries is a primary driver, as advanced HMIs enable better process control and automation. The burgeoning adoption of Industry 4.0 principles and the IIoT fuels the demand for interconnected devices and intelligent systems, where HMIs act as the crucial interface. Technological advancements, such as AI-powered analytics and cloud integration, are creating new opportunities for HMIs to provide deeper insights and predictive capabilities. Furthermore, government initiatives promoting industrial modernization and automation in sectors like manufacturing contribute significantly to market growth. The increasing complexity of industrial machinery also necessitates more sophisticated and user-friendly control interfaces.
Barriers & Challenges: Despite robust growth, the market faces several barriers and challenges. High initial investment costs for sophisticated HMI systems can be a deterrent for small and medium-sized enterprises (SMEs). The existing installed base of legacy systems, while slowly being upgraded, represents a challenge for widespread adoption of the latest HMI technologies. Cybersecurity threats and the need for robust data protection are critical concerns, requiring continuous investment in security measures. Moreover, the availability of a skilled workforce capable of implementing and managing advanced HMI solutions can be a constraint in certain regions. Supply chain disruptions, as experienced recently, can impact the availability and cost of key components, affecting production timelines and pricing strategies. Regulatory complexities and evolving compliance standards across different industries also add to the challenges.
Growth Drivers in the North America Human Machine Interface Market Market
Key growth drivers in the North America Human Machine Interface Market are multifaceted, encompassing technological advancements, economic impetus, and policy support. The continuous evolution of automation technologies, including robotics and AI, necessitates sophisticated HMIs for effective operation and control, thereby driving adoption. Economically, the ongoing push for enhanced productivity and reduced operational expenditures across manufacturing, automotive, and energy sectors directly fuels the demand for advanced HMI solutions. Government initiatives aimed at reshoring manufacturing and promoting industrial modernization further bolster this growth. Furthermore, the increasing focus on safety and compliance in hazardous industries, such as oil and gas and mining, necessitates reliable and intuitive HMI systems for critical operations. The expanding application of IIoT and the demand for real-time data analytics are also significant catalysts.
Challenges Impacting North America Human Machine Interface Market Growth
Several challenges can impact the growth trajectory of the North America Human Machine Interface Market. The substantial initial investment required for high-end HMI systems and the associated infrastructure can be a significant barrier, particularly for small and medium-sized enterprises (SMEs). The ongoing need to integrate with and support legacy industrial equipment presents a technical hurdle, as older systems may not be compatible with the latest HMI advancements. Cybersecurity concerns remain paramount, with the constant threat of data breaches and system compromises necessitating continuous investment in robust security protocols and solutions. Furthermore, the availability of a skilled workforce adept at implementing, operating, and maintaining advanced HMI systems can be a limiting factor in certain regions. Supply chain vulnerabilities and potential component shortages can also lead to production delays and increased costs, impacting market expansion.
Key Players Shaping the North America Human Machine Interface Market Market
- Honeywell International Inc
- Omron Ltd
- Siemens
- Schneider Electric Ltd
- Mitsubishi Electric Corporation
- Beijer Electronics Inc
- Rockwell Automation Inc
- Yokogawa Electric Corporation
- GE Ltd
- Panasonic Corporation
- Eaton Corporation
- ABB
- Emerson Electric Co.
Significant North America Human Machine Interface Market Industry Milestones
- April 2023: Beijer Electronics announced the acquisition of Smart HMI, along with its cutting-edge technical platform, WebIQ. This strategic move marks a pivotal step in Beijer Electronics' journey, as it reinforces the company's commitment to expanding its digitalization and visualization portfolio.
- October 2022: Emerson Electric Co. executed a noteworthy acquisition, securing Progea Group, a prominent provider of HMI, SCADA, and PLC systems. With this acquisition, Emerson Electric Co. has significantly bolstered its capabilities, enabling its clients to access a broader range of resources and expertise. Furthermore, this strategic move positions Emerson Electric Co. to offer comprehensive hardware and software solutions to its valued clientele.
Future Outlook for North America Human Machine Interface Market Market
The future outlook for the North America Human Machine Interface Market is exceptionally promising, driven by an array of growth catalysts. The accelerating integration of Artificial Intelligence (AI) and Machine Learning (ML) within HMI systems will unlock new possibilities for predictive analytics, autonomous operations, and enhanced decision-making. The continued expansion of the Industrial Internet of Things (IIoT) ecosystem will further necessitate sophisticated HMIs that can seamlessly connect and manage vast networks of devices. Furthermore, the growing demand for customized and intuitive user interfaces, coupled with the rise of augmented reality (AR) and virtual reality (VR) applications in industrial settings, presents significant strategic opportunities. As industries increasingly prioritize operational efficiency, safety, and data-driven insights, the market potential for advanced HMI solutions remains substantial, promising continued innovation and market expansion.
North America Human Machine Interface Market Segmentation
-
1. Type of Offering
- 1.1. Hardware
- 1.2. Software
- 1.3. Services
-
2. End-User Industry
- 2.1. Automotive
- 2.2. Food and Beverage
- 2.3. Packaging
- 2.4. Pharmaceutical
- 2.5. Oil and Gas
- 2.6. Metal and Mining
- 2.7. Other End-Users
North America Human Machine Interface Market Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico

North America Human Machine Interface Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 9.11% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Adoption of IoT and Shift towards industry 4.; Benefits of Efficiency and Data Security
- 3.3. Market Restrains
- 3.3.1. High Investment Cost
- 3.4. Market Trends
- 3.4.1. Automotive is Expected to Hold Significant Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Human Machine Interface Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type of Offering
- 5.1.1. Hardware
- 5.1.2. Software
- 5.1.3. Services
- 5.2. Market Analysis, Insights and Forecast - by End-User Industry
- 5.2.1. Automotive
- 5.2.2. Food and Beverage
- 5.2.3. Packaging
- 5.2.4. Pharmaceutical
- 5.2.5. Oil and Gas
- 5.2.6. Metal and Mining
- 5.2.7. Other End-Users
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Type of Offering
- 6. North America North America Human Machine Interface Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1. undefined
- 7. United States North America Human Machine Interface Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1. undefined
- 8. Canada North America Human Machine Interface Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1. undefined
- 9. Mexico North America Human Machine Interface Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1. undefined
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 Honeywell International Inc
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Omron Ltd
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Siemens
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Schneider Electric Ltd
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Mitsubishi Electric Corporation
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Beijer Electronics Inc
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Rockwell Automation Inc
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Yokogawa Electric Corporation
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 GE Ltd
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 Panasonic Corporation
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Eaton Corporation
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 ABB
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.1 Honeywell International Inc
List of Figures
- Figure 1: North America Human Machine Interface Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Human Machine Interface Market Share (%) by Company 2024
List of Tables
- Table 1: North America Human Machine Interface Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Human Machine Interface Market Volume K Units Forecast, by Region 2019 & 2032
- Table 3: North America Human Machine Interface Market Revenue Million Forecast, by Type of Offering 2019 & 2032
- Table 4: North America Human Machine Interface Market Volume K Units Forecast, by Type of Offering 2019 & 2032
- Table 5: North America Human Machine Interface Market Revenue Million Forecast, by End-User Industry 2019 & 2032
- Table 6: North America Human Machine Interface Market Volume K Units Forecast, by End-User Industry 2019 & 2032
- Table 7: North America Human Machine Interface Market Revenue Million Forecast, by Region 2019 & 2032
- Table 8: North America Human Machine Interface Market Volume K Units Forecast, by Region 2019 & 2032
- Table 9: North America Human Machine Interface Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: North America Human Machine Interface Market Volume K Units Forecast, by Country 2019 & 2032
- Table 11: North America Human Machine Interface Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: North America Human Machine Interface Market Volume K Units Forecast, by Country 2019 & 2032
- Table 13: North America Human Machine Interface Market Revenue Million Forecast, by Country 2019 & 2032
- Table 14: North America Human Machine Interface Market Volume K Units Forecast, by Country 2019 & 2032
- Table 15: North America Human Machine Interface Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: North America Human Machine Interface Market Volume K Units Forecast, by Country 2019 & 2032
- Table 17: North America Human Machine Interface Market Revenue Million Forecast, by Type of Offering 2019 & 2032
- Table 18: North America Human Machine Interface Market Volume K Units Forecast, by Type of Offering 2019 & 2032
- Table 19: North America Human Machine Interface Market Revenue Million Forecast, by End-User Industry 2019 & 2032
- Table 20: North America Human Machine Interface Market Volume K Units Forecast, by End-User Industry 2019 & 2032
- Table 21: North America Human Machine Interface Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Human Machine Interface Market Volume K Units Forecast, by Country 2019 & 2032
- Table 23: United States North America Human Machine Interface Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: United States North America Human Machine Interface Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 25: Canada North America Human Machine Interface Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Canada North America Human Machine Interface Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 27: Mexico North America Human Machine Interface Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Mexico North America Human Machine Interface Market Volume (K Units) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Human Machine Interface Market?
The projected CAGR is approximately 9.11%.
2. Which companies are prominent players in the North America Human Machine Interface Market?
Key companies in the market include Honeywell International Inc, Omron Ltd, Siemens, Schneider Electric Ltd, Mitsubishi Electric Corporation, Beijer Electronics Inc, Rockwell Automation Inc, Yokogawa Electric Corporation, GE Ltd, Panasonic Corporation, Eaton Corporation, ABB.
3. What are the main segments of the North America Human Machine Interface Market?
The market segments include Type of Offering, End-User Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 1.18 Million as of 2022.
5. What are some drivers contributing to market growth?
Adoption of IoT and Shift towards industry 4.; Benefits of Efficiency and Data Security.
6. What are the notable trends driving market growth?
Automotive is Expected to Hold Significant Share.
7. Are there any restraints impacting market growth?
High Investment Cost.
8. Can you provide examples of recent developments in the market?
April 2023: Beijer Electronics announced the acquisition of Smart HMI, along with its cutting-edge technical platform, WebIQ. This strategic move marks a pivotal step in Beijer Electronics' journey, as it reinforces the company's commitment to expanding its digitalization and visualization portfolio.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Units.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Human Machine Interface Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Human Machine Interface Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Human Machine Interface Market?
To stay informed about further developments, trends, and reports in the North America Human Machine Interface Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence